tentative course division m.a.(jmc)manuu.ac.in/admissions/ma (jmc) syllabus 2018-19.pdf · 9. urdu...

Tentative Course Division

M.A.(JMC) Core Courses Credits

Ability Enhancement

Course (AEC)

Skill Enhancement

Courses

DSE

(One from each Semester except IV semester)

Credits

GE

(Any Two)

Credits

Semester 1

1. Introduction to Communication Theory 4 2 2

2. History of Media 4 1. Translation for Print Media 4

3. Print Journalism 4 2. Digital Photography 4

4. Print Journalism (Practical) 4

5. English Journalistic Skills 4

Semester II

1. Media Law and Society 4 2 2

2. Radio Production 4 1. Film Studies 4 Video Documentary Production 4

3. Radio Production (Practical) 4 2. Health Journalism 4

4. Television Journalism 4

5. Television Journalism (Practical) 4

Internship 2

Semester III

1. Communication Research 4

2. Web and Convergent Journalism 4 1. Media Management 4 Basics of Photography 4

3. Television and Video Production 4 2. International and Inter Cultural

Communication

4

4. Television and Video Production (Practical) 4

Semester IV

1. Graphic and Animation 4

2. Advertising and Market Research 4 Film Appreciation 4

3. Public Relation and Corporate Communication 4

4. Dissertation 4

Total Credits 74 4 4 12 8

Grand Total 102 Credits

1

MANUU| Department of Mass Communication and Journalism, School of MCJ

2018 CBCS Curriculum - M. A. [Journalsim and Mass Communication]

Semester 1

Course Title: Introduction to Communication Theory

Course Code: MAJM101CC

Scheme of Instruction Scheme of examination

Total Duration : 60 Hrs. Maximum Score : 100

Periods/Week : 4 Internal Evaluations : 30

Credits : 4 End Semesters : 70

Instruction Mode : Lecture Exam Duration : 3 Hrs.

Course Objectives: This course gives the students the understanding of the fundamentals of

communication, the framework in which they operate and major thoughts/concepts related to mass

communication.

Course Outcomes: Through this course, the students get to learn about the basics of communication

and the major concepts/thoughts related to mass communication.

Unit Course Content Instruction

Hours

I Definitions of Communication& Advanced Models of Communication

Definitions of Communication – Scope – Communication Process – Basic

Models of Communication SMR, SMCR, Shannon and Weaver, Lasswell,

Osgood, Wilbur Schramm, Gerbener‘s Ten, Advanced Models of

Communication – Magic Bullet, Limited Effect theory, Attitude Change,

Selective Exposure and Cognitive Dissonance, Lazarsfeld Two-Step Flow

Theory, Newcomb‗s Model, Propaganda Model, Hamid Maulana and Majid

Tehranian

15

II Normative Theories

Normative Theories – Authoritarian – Libertarian – Communist – Social

Responsibility – Development Media – Democratic Participant Theory

15

III Sociological Theories of Communication

Sociological Theories of Communication – Cultivation Theory – Agenda

Setting – Socialization – Dependency Theory -Critical Cultural Theories:

Marxist Theory, Neo-Marxism, Uses and Gratification Theory

15

IV Milestones in Media Theorization and Research

Milestones in Media Theorisation and Research - Major Schools of Thought:

Frankfurt, Birmingham, Chicago, Introduction to key thinkers in the field of

Mass Communication.

15

Examination and Evaluation Pattern:- Internal Assessment 30 marks and External

Assessment 70 marks.

Text Books and References:

1. James Watson. (2003). Media Communication: An Introduction to Theory and Process. Palgrave

2. Uma Narula. (1976). Mass Communication Theory and Practice. New Delhi.

3. Denis McQuail and Windhal. Communication Models

4. John Fiske. Introduction to communication Studies. Routledge, London

5. Denis McQuail. (1993). Media Performance. Sage, London,

6. Denis McQuail. (2005). Mass Communication Theory. Sage, New Delhi,

7. Defluer and Ball Rockech. Theory of Mass communication

8. David Berlo. (1960). The Process of Communication. London.

9. Emory A Griffin. (1997). A First Look at Communication Theory. McGraw-Hill, 3rd Edition,

2



Course Title: History of Media







Course Objectives: On completion of the course students should be able to. Describe Indian

Journalism in a pluralistic society Enumerate the historical moments of print and broadcasting in

India Identify the contribution of Urdu press in India‘s freedom Struggle Identify the role of media in

social communication

Course Outcomes: Students will be able to trace the history and development of print and Electronic

Media and will demonstrate an understanding of the origins, functions, and evolution of the Urdu

Media, News Agencies and development of Radio and Television in India. Students will demonstrate

an understanding of the News Agencies.

Unit Course Content Instructi

on Hours

I Historical Development of the Press as a Media Institution in India, Urdu

Press-History & Development

Historical Development of the Press as a media Institution in India. Advent of

Printing Press in India and Newspaper. Role of the Press in India‘s social

awakening in 19th century, Origin of Printing Press, Evolution of Modern

Newspapers, and Growth of Newspapers in India. Development of the Urdu

Press Brief history of the Urdu Press, Role of Urdu press in Indian freedom

struggle Important Personalities of Indian Urdu Journalism. Evolution of

contemporary Urdu Press, State of the Urdu Press, Comparative study of

contemporary Urdu newspapers and magazines.

15

II History of Radio Broadcasting in India

News Agencies, Press Organizations and Current Trends. News Agencies in

India, their set up, functions and role. Formation and dismantling of News.

Feature services & syndicates-, Publication Syndicate, Feature Agencies.

Introduction to International News agencies & Photo agencies. Government

Media Organizations- PIB, Photo Division, DAVP, RNI, Directorate of

Information & Public Relations of various state governments. Other Media

Related Organizations – International News

15

III News Agencies, Press Organizations and Current Trends.

History of Radio Broadcasting in India. Origin and Development of Radio in

India- from Indian Broadcasting Company to All India Radio-Growth of AIR

from 1936 to 1950. Development of AIR since 1950. All India Radio-

Organizational structure, functions of different divisions and

Departments/units; News Service Division of AIR External Service Broadcast,

National Service, VividhBharati and FM service of AIR; three tiers of Radio

Broadcast-Local, Regional and National & Public Service Broadcast.

Autonomy of All India Radio- Chanda Committee to Verghese Group-

PrasarBharati Act 1997-Formation of PrasarBharati –Composition and

Functions of PrasarBharati. Privatisation-leasing out time slots (1993)-

Privatization policy (2000)- Expansion of FM Radio channels – Development

of Educational & Community Radio.

15

IV Growth of Television Broadcasting in India 15

3



Growth of Television Broadcasting in India. Origin and development of

Television in India- from B/W-to colour from 1959–1982. Formation of

Doordarshan (DD) as separate entity, SITE. Doordarshan: The slow

Beginnings, Doordarshan as an information, education and entertainment

media. DOORDARSHAN-Organizational structure, functions of different

divisions and Departments / units &Doordarshan News. Commercialization of

TV; Golden era of Doordarshan-1982-1993; Liberalization policy of Govt. and

entry of private broadcasters—Satellite television broadcast- Breaking of

monopoly of DD- Television channels for niche audiences- entertainment,

news, sports, science, health & life style. Proliferation of DTH services Growth

of Private International, National & Regional TV Networks & fierce

competition for ratings




1. Paul Chantler& Peter Stewart Basic Radio Journalism, Focal Press 2003 by Focal Press

2. Uma Joshi Text Book of Mass Communication & Media 2002 Anmol Publication, Delhi

3. R.Parthsarathy Journalism in India, Sterling Publishers 2009

4. H.R.Luthra Indian Broadcasting 1986

5. J Natrajan History of Indian Journalism, Publications Divisions, Ministry of Information of

Broadcasting Government of India 1997

6. S C Bhatt Indian Press since 1955, Publication Division, Ministry of Information of Broadcasting

Government of India, New Delhi

7. P.K Ravindran. Indian Regional Journalism, Author Press, New Delhi

8. ParthasarthyRangaswami Journalism in India, Sterling Publishers Private Limited, New Delhi

9. Urdu SahafatKa Safar by G.D.Chandan.

10. Sahafat by M.V Chalpati Rao

11. SurenderNath Sain.1857(1995)

12. GulamHaiderAkhbar Ki Kahani (2000)

13. Delhi Main urdusahafat Kay IbtaydaiNuqush:DelhiurduAkhbar By Mohd Yusuf.

4



Course Title: Print Journalism







Course Objectives: The main objective of this Paper is to understand the basic knowledge of News,

News Values, News elements and qualities of a good Reporter. Will understand the nose for news

and discuss the qualities of good writings, understand the setup of Print Media Editorial Desk. And

another objective of this paper is to discuss the new trends and Media terminologies in Journalistic

world and learn different responsibilities of Media Person.

Course Outcomes: The main outcomes of this subject are to make capable students to get entry

in media industries. After completing first semester study students will be able to write up basic news

stories, understand the different elements of news, understand and judge News values in the Society,

understand the responsibilities of Media and Media Person, understand the nature of Media

organization and its working style. and students will be able to articulate the similarities and

difference between Reporting and news writing for Print Media, New Media, TV News and News for

Radio.


Hours

I Concept and Definition of News

News- Concept, definition, elements and its value, News structure (5W & 1H),

News Intro & types, Obstacles in news writing, Reporting- Introduction &

Concept, Reporting sense, Types of Reporting, News Sources, News

Interview, News Ethics

15

II Print Media Organization its Departments

Introduction of Print Media organization (Newspaper & Magazine etc.), Role

& Functions of News/Editorial Desk, Advertisement Department &

Circulation Department, Hierarchy and duties of working journalist, Qualities

& Responsibilities of a Reporter, Ethics in Reporting

15

III Styling news content, typography, Editing & Design

News Packaging and its element, subbing, proofing & editing of news, article

and advertisement, Introduction of typography, Photo editing, Technique and

significance of news headline writing, Introduction of page layout, design &

style sheet, Selection and importance of Picture, Graphics, Illustrations, Maps

etc.

15

IV New feature & trends in Print Media Reporting

Media Convergence, Importance of IT Technology in Print Media,Print media

conversion- E-Paper, Web Journalism, online reporting, News Portal,

Difference between Web Portal and E-Paper, Citizen Journalism, Blog and

Blog Writing, writing for online Media, Social Media and Social Media as a

tool of reporting.

15




1. Srivastava, K. M. (1987) News Reporting and Editing. New Delhi: Sterling Publisher

2. Sharma, K. C. & Pathak, (2011)Anupama Sharma. Reporting and Editing in Journalism. New

Delhi: Deep & Deep Publications Pvt. Ltd

3. Das, Ajay. (2011) Journalism: Editing and Reporting. New Delhi Neha Publishers and

Distributors

4. Dayal, Kameshwar.(2011) Media Occupations and Professionals. New Delhi Cyber Tech

Publications

5



5. Ravindran. (2015). R. K. Handbook of Reporting and Editing, New Delhi D K Publishers and

Distributors Pvt. Ltd.

6. Mukherjee .(2010). Reporting Editing & Press Laws, Kolkata Alpana Books

7. Kumar, Praveen. (2010). Mass Communication and writing skills. New Delhi. Centrum Press

8. Dubey, Neelam. (2010). Media, Journalism and Prostitution. New Delhi. Surrender

Publication

9. Singh, Manorama. (2007). Sting Operation. New Delhi Discovery Publishing House

10. Prakash, Arun. (2012). Textbook of Editing & Reporting. New Delhi Neha Publishers and

Distributors

11. Sharma, Diwakar. (2004) .Mass Communication Theory and Practice in the 21st Century.

Deep & Deep Pubication Pvt. Ltd.

12. Gandhi, Ved Prakash. (2007). Electronic Media Communication and Management, Elements

and Areas. New Delhi. Kanishka Publisher.

13. Mohanraj, Jayashree&Mohanraj, (2002). S. English online, Communication information

Technology, Hyderabad Orient Longman Pvt. Ltd.

14. Bharagava, Gopal. (2011). Mass Media and Public Issues. Delhi. Isha Books.

15. Khan, Jahangir. (2006). Teaching Learning, Basics of Electronic Media. Delhi. Shipra

Publications.

16. Sinha, Pramod K. (2007). Elements of Electronic Media, Tools and Technique. New Delhi.

Kanishka Publishers and Distributes.

17. Sehgal, Vivek. (2010). Media and Crime, New Delhi Cyber Tech Publications.

18. Aiyer, Balakrishana. (2005). Digital Newsroom. New Delhi Author Press.

19. Shukla, A.S. (2010) Journalism Today, Concept and Practice, New Delhi Rajat Publications.

20. Bell, Philip &Leuw en, (2007). The Media Interview. Delhi. Anmol Publication Pvt. Ltd.

New.

21. शभमा, यमधेश्ममभ, (2010) जनसचंमय, ऩचंकूरमहरयममणमसमहहत्मअकमदभी.

22. ओझम, प्रपुल्रचंद्रभकु्त (1992) भदु्रणऩरयचम, नईहदल्रीहहदंीभमध्मभकमममान्वमननदेशमरम,

हदल्रीववश्वववद्ममरम.

23. यमही, डॉ. यमजेन्द्र, (2001) आधुननकरयऩोहटिंग, वमयमणसीयहीप्रकमशन.

24. देव, हषा (2008) समभमनमकभीडडममशब्दकोष, नईहदल्रीसमभमनमकप्रकमशन.

25. भेहतम, अरोक (2007) बमयतभेंऩत्रकमरयतम, हदल्रीनेशनरफकुट्रस्ट.

26. हदवेदी, भनीषम (2007), ऩत्रकमरयतमएवपें्रसकमननू, नईहदल्रीकननष्कऩब्ब्रशसा, डडस्ट्रीब्मटूयस.

27. यत्त,ू डॉकृष्णकुभमय (2007), नईसचंमयप्रोद्मोगगकीऩत्रकमरयतम, ऩचंकूरमहरयममणमसमहहत्मअकमदभी.

28. बमनमवत, सजंीव (2008), ऩत्रकमरयतमकमइनतहमसएवजंनसचंमयभमध्मभ, जमऩयुमनूनवर्साटीऩब्ब्रकेशन.

29. Misbahi, Dr.Afzal (2013), Urdu SahafatAzadike bad, New Delhi Arshiya Publications.

30. Azam, M.(2012), Khabar Nama , Hyderabad Huda Publications.

31. Anjum, Usman (2013), Hindustan mai Urdu Sahafat: Azadike Bad, Vishakhapatnam Ashnam

Publications.

6



Course Title: Print journalism (Practical’s)

Course Code: MAJM150CCP


Total Duration : 120Hrs. Maximum Score : 100

Periods/Week : 8 Internal + External Evaluations : 50 +50

Credits : 4 End Semesters :

Instruction Mode : Practical Exam Duration : Practical

Course Objectives: The main objectives of this unit are to understand the basic knowledge of

computer and its uses in Editing and Reporting field. To understand the qualities of good writers,

values of Pictures, Illustration and Maps during the editing & News Packaging. The objective of this

unit is to understand the significance of Journalistic writings and its ethics and discuss the qualities of

good writing, various forms of communicative skills. As well as to learn the different type of

journalistic writings such as News, Article, Feature, Books Review, Film Review and editorial etc.

Course Outcomes: The main outcomes of this unit are to trained students as a beginner

journalist. This Print Media Practical‘s paper will assist students to able to report professionally News

Story, to understand Process of Reporting and familiar with basic terminology of Reporting & Editing

and to understand the needs and uses of computer in reporting and editing field. As well as Students

will be able to Subbing and Packaging different types of News, gathering different types of News

related to Society and Student will be made prepare to entry level Print Media Journalist.


on Hours

I To Understanding the basics of Computers

Understanding of the Computers, Parts of Computer-Software, Hardware,

Peripherals, Types of Printers, MS Office (Word, Power Point, Excel), Quark

Express, Photoshop, In Page, DTP,Design: Concept and Principles, Layout

meaning, Stages, Columns, Gutter space, alignment.

30

II Photojournalism

Different types of Camera, DSLR Camera technical specification and its use.

Use of Lenses. Visual Communication, Photojournalism, photo feature, photo

editing. Taking photo for News, Articles, Features, Events, and Press

Conferences etc. Student has to take photo for their respective story.

30

III Writing Feature, News Intro and Press Conference

Every Student has to write a feature based on Human Interest Story, News

Features, Bright‘s, Sidebars, and Personality Profiles etc. Every student has to

produce different types of News (Crime, Sports, legislative, political,

educational etc ), News Intro, Press Release, Interview and News Headlines.

30

IV Production of Tabloid

Students have to design two pages of a Tabloid Newspaper layout along with

content by using software‘s.

Students have to produce a news report based on follows:

a) Crime news (murder, robbery, molestation, cyber fraud, domestic violence)

b) Accident, natural calamity , Human made disaster,

c) News related to judiciary

d) Political campaign coverage,

e) Economical Issues

30

7



Examination and Evaluation Pattern: - Internal Assessment 50 marks & External Assessment

50 marks.


1. Srivastava, K. M. (1987). News Reporting and Editing. New Delhi: Sterling Publisher.

2. Sharma, K. C. & Pathak, Anupama (2011).. Reporting and Editing in Journalism. New Delhi:

Deep & Deep Publications Pvt. Ltd.

3. Das, Ajay (2010) Journalism: Editing and Reporting. Delhi: Neha Publishers and Distributors.

4. Dayal, Kameshwar. (2011) Media Occupations and Professionals. New Delhi: Cyber Tech

Publications

5. Ravindran, R. K. (2015) Handbook of Reporting and Editing. Delhi: D K Publishers and

Distributors Pvt. Ltd.

6. Mukherjee. (2010). Reporting Editing & Press Laws, Kolkata: Alpana books.

7. Kumar, Praveen (2010) Mas Communication and writing skills, New Delhi: Centrum Press.

8. Dubey, Neelam (2010) Media, Journalism and Prostitution. New Delhi: Surendra Publication.

9. Singh, Manorama (2007) Sting Operation. New Delhi: Discovery Publishing House.

10. Prakash, Arun. (2012) Textbook of Editing & Reporting, Delhi: Neha Publishers and

Distributors.

11. Sharma, Diwakar. (2004) Mass Communication Theory and Practice in the 21st Century. Delhi:

Deep & Deep Pubication Pvt. Ltd.

12. Gandhi, Ved Prakash (2007) Electronic Media Communication and Management, Elements

and Areas. New Delhi: Kanishka Publisher

13. Mohanraj, Jayashree&Mohanraj, S. (2002), English online, Communication information

Technology, Hyderabad: Orient Longman Pvt. Ltd.

14. Bharagava, Gopal (2011), Mass Media and Public Issues. Delhi Isha Books.

15. Khan, Jahangir. (2006) Teaching Learning, Basics of Electronic Media. Delhi: Shipra

Publications.

16. Sinha, Pramod K. (2007) Elements of Electronic Media, Tools and Technique. New Delhi:

Kanishka Publishers and Distribuers.

17. Sehgal, Vivek (2010) Media and Crime. New Delhi: Cyber Tech Publications..

18. Aiyer, Balakrishana. (2005), Digital Newsroom, New Delhi: Author Press.

19. Shukla, A.S. (2010) Journalism Today, Concept and Practice New Delhi, Rajat Publications.

20. Bell, Philip &Leuwen (2007), The Media Interview New Delhi. Anmol Publication Pvt. Ltd.

8



Course Title: English Journalistic Skills

Course Code: MAJM104CCT






Course Objectives: As a practice-oriented paper it seeks to acquaint and familiarize the students with

the finer nuances of English Journalistic language and everyday writing skills. Students will have to

undertake writing assignments.

Course Outcomes: Aptitude acquired in English Journalistic Skills has broad application in fields as

varied as editing newspaper and magazines, working on blogs, creating content for new media, public

relations, advertising and further academic study.


on Hours

I Revisiting the Essentials of Grammar

Basic Structure of Writing - Redundant Words – Clichés – Sentence Structure

– Common Writing Errors – Synonyms and Antonyms – That and Which –

Who and Whom – Dangling / Misplaced Modifiers

15

II News Format

SVO Formula – Sources and Quotes –Importance of Short & Plain Words –

Choosing the Right / Precise Word from Words Having Similar Meanings –

Revising the Use of Punctuations– Correct Sentence Structure –Homophones –

Avoiding Sexism – Striking a Balance– Objectivity

15

III Writing a Feature

Practicing Different Types of Features&Human-Interest Stories –Using Title,

Body, Transitions– Writing Feature Leads– The Alternative Structures of New

Writing: Hourglass Style – Focus Style–Strategizing for Editorials.

15

IV The Subbing Process

Accuracy, Balance and Consistency – How to Structure an Effective News

Story by Identifying the Strongest Angle and Intro – Identify and Eliminate

Wasteful Words– Proof Reading – Correction Marks – Practice on Editing and

Cutting Copy.

15




Buthcher, J. (2005). Copy Editing: The Cambrdige Handbook for Editors, Authors, and Publishers.

New Delhi: Cambridge University Press.

Fredler, F. (2005). Reporting for the Media. London: Oxford University Press.

Hicks, W. (2008). English for Journalists . London: Routledge.

Hicks, W. (2009). The Basics of Languague. London: Routledge.

McKane, A. (2006). News Writing. London: Sage Publications.

Randall, D. (2010). TheUniversal Journalist (4th ed.). London: Pluto Press.

Redman, S. (2006). English Vocabulary Use. London: Cambridge University Press.

Ryan, B., & O' Donnel, M. (2005). The Editor's Toolbox A Reference Guide for Beginners and

Professional . New Delhi: Surjeet Publications.

9



Course Title: Translation for Urdu Media

Course Code: MAJM101DS






Course Objectives: The students will be able to demonstrate a detailed knowledge and understanding

of various areas of translation theory, Produce high-quality translated text, analyze and describe,

coherently and independently, translated text, undertake an independent in-depth investigation in an

area of their choice, demonstrate enhanced research skills and demonstrate a close familiarity with

aspects of information technology appropriate to the translator where appropriate, demonstrate a basic

competence in the areas of News translation.

Course Outcomes: This paper should help students to develop the Knowledge and understanding. A

detailed and systematic understanding of Journalistic translation and interpreting processes based on

integration of current research data with personal insights. A detailed and critical understanding of the

norms and debates concerning professional practice, interpersonal relationships and ethics in key

areas of the translating and interpreting profession.


on Hours

I Foundations of Translation

Concept, Nature, Scope, Functions and Importance of Translation,

qualifications and Responsibilities of Translator

15

II Principles of Translation

Different Principles of Translation, Formal and Informal Translation; Need for

Translation in the Media. Types of Translation I. Word to Word Translation ii.

Literal Translation iii. Summarized Translation IV. Free Translation v.

Translation based on appropriate reference Translation according to

pronunciation (Translation of words & sentences from the source language as it

is) VI. Paraphrased Translation (Using Synonyms)

15

III Techniques of Translation

Parameters of Translation, Techniques of Translation, Recent Trends and

Development in Translation. The process of Translation and How to maintain

its originality: i. Source Material Perception (Comprehending the Source

Language) ii. Analyzing the text or Source Material. iii. Transfer of Language

(Translation Process) iv. . Revision of the Translated Text v. Co-ordination &

Comparison of Source Language with Original Text and Thus Final Text in

Target Language

15

IV Guidelines for Translation

Points to be kept in mind while doing Translation. Don‗t Opinion ate. KISS

rule. Maintaining Originality. Summarize with Clarity. Adhere to Norms of

Translation. Media and Translation: Need for Translation in Media, Translation

exercises in the Media, Role of Translation, and Avenues of challenges of

Translation in the Media. Unit V: Qualities of Translator, Interpreter, and

Importance of Translation, Source Language, Target Language, Machine

Translation & Problems Importance of information Technology In Translation.

15




10



1. Qamar Raees Tarjume ki riwayt aur fun

2. Dr.Mirza Hamid Beg Tarjume ka fun

3. Dr Khaleeq Anjum Fun-E-Tarjuma Nigari

4. Dr.Mirza Hamed Baig Tarjumay Ka fun

5. Mujeebul Islam Daruterjuma Osmani ki khidmat

6. Aijaz Rahi Urdu Main tarjumay Kay masayal

7. Dr.Syed Dawood Ashraf Mashaheer-i- Daru-Ul-Tarjuma 2017

8. Dr Junaid Zaker Istilahi Mutaley 2016

11



Course Title: Digital Photography


Scheme of Instruction Scheme of examination Total Duration : 60 Hrs. Maximum Score : 100




Course Objectives: This course familiarizes the students with all technical aspects of still

photography equipment, materials, processes and image editing with hands-on exercises. More over

course will enable students to learn photography as an expression of art.

Course Outcomes: After familiarizing with the basics of still photographic techniques and students

will equip with job-oriented skills in still photography.


Hours

I Photography: History of Photography, DSLR & its functioning

Photography: History of Photography. Elements of composition and

appreciation, Masters of Photography, Movement in art and Photography.

DSLR (Digital Single Lens Reflex Camera) and its functioning, various parts

of camera, Types of Digital camera. Key components of DSLR- light path,

lens elements, mirror, viewfinder, sensor, resolution, memory cards. How the

digital camera works. Basic Principles of Auto Focus Cameras. Mechanism

of Light controls- aperture, shutter, exposure, lenses - zoom, telephoto, wide

angle. Using Flash Light. Using of camera accessories – Filter, reflector, lens

hood, tripod

15

II Visual language. What is visual grammar?

Visual language. What is visual grammar? Perception, Picture Composition-

Rule of Thirds, Symmetry, Geometry, Shape, colour. What is a shot?

Classification of shot, Effect of Focal length on Perspective and angle of

view, Frame, lens angle, principles of visual grammar, headroom, nose room,

Depth of field & Depth of Focus techniques. Exposure modes, light, colour

temperature.

15

III Introduction to Photoshop

Introduction to Photoshop, Introduction to compression formats, Digitizing

conventional photographs, Manipulation of Digital Images using Adobe

Photoshop, Photo Manipulation.

15

IV Shooting with DSLR

Shooting with Digital Cameras, Photography and Presentation, Digital

Manipulation of Images, correction of color contrast and other characteristics,

Production of Photo feature.

15

Examination and Evaluation Pattern: - Internal Assessment 30 marks and External



1. Upton and Upton. (2010). Photography. 11th Edition- Pearson Publication.

2. M J Langford. (1965). Basic Photography: The Guide for serious Photographers. Focal Press

3. Adrian Davies & Phil Fennessy. (1998). Digital imaging for photographers, Focal Press 3rd

Edition,

4. Ben Long.( 2012). Complete Digital Photography. Delmar Cengage Learning; 7th Revised

12



edition.

5. Jon Torrant. (2012). Understanding Digital Cameras. Published by Delmar Cengage Learning;

7th Revised edition.

6. Carla Rose.(1997). Teach Yourself Digital Photography in 14 Days. Techmedia.

7. Agfa. (1994). An Introduction to Digital Scanning. Published by Agfa-Gevaert.

8. Agfa. (1994). An Introduction to Digital Photo Imaging. Published by Agfa.

9. Freeman Patterson. (1989). Photography and the Art of Seeing. Key Porter Books.

10. Bruce Barnbaum. (2010). The Art of Photography: An Approach to Personal Expression. Rocky

Nook.

11. John B. Williams. (1990). Image Clarity: High Resolution Photography. Focal Press.

12. Jenni Bidner. (2004). Complete Book of Photography, Amphoto Books WastonGuptill

Publications.

13. O.P. Sharma, (2003). Practical Photography. Hind Pocket Books.

https://en.wikipedia.org/wiki/Freeman_Patterson

13



Semester 2

Course Title: Media, Laws and Ethics







Course Objectives: In any given society the media‘s operation is governed and hedged in by political

and social institutions. A media practitioner‘s role is further circumvented by operations of code of

ethics, the management, and existing laws in operation. This paper seeks to present socio-political

context within which the media operates.

Course Outcomes: Students will understand the operation of the media and media practices within

their political, economic, cultural and historical contexts. It will help students understand the Indian

political, legal and economic system enhancing their competences and sharpening their analytical

skills.


Hours

I Introduction to Indian Constitution: Basic Features – Federal Structure of

India –Parliament and Judiciary Relations – Lok Sabha And Rajya Sabha –

Building the Economy 1947-1980 – Decline of Nehruvian Socialism & the

Era of Economic reforms– Crisis of Secularism –Role of Identity Politics

15

II Freedom of Speech and Expression: Scope and Importance of article 19 A &

B– Press Council of India – Understanding Defamation, Libel and Slander –

Contempt of Court – Laws of Sedition–Right to Information Act 2005 - Copy

Right Act

15

III Journalistic Code of Conducts– Censorship - Audit Bureau of Circulation

(ABC) – Editors Guild of India – National Broadcasters Association –

Registrar of News Paper of India.

15

IV Media Ownership: Political Economy in Post-Independence India – The

Indian Press: Diversity, Growth and Regionalization – Economic Reforms

and Public Service Broadcasting in India: Exploring Doordarshan – Rise of

the Private Radio and TV– FDI in Media– Cross Media Ownership in India

15

Examination and Evaluation Pattern: - Internal Assessment 30 marks and External



Jain, M. P. (2003). Hindustan Ki Qanooni Tareekh. New Delhi: National Council for the Promotion

of Urdu Language (NCPUL).

Basu, D. D. (2012). Introduction to the Constitution of India . New Delhi: Prentice Hall of India.

Habeebuddin, K. (1995). Siyasaat: Hukumat Hind Aur Siyasat. New Delhi. Maktaba Islamia.

Hussain, M. S. (2013). Ablaghiyaat. New Delhi. Educational Publishing House.

Jaffrelot, C. (2012). India Since 1950: Politics, Economy and Culture. New Delhi: Cambridge

University Press.

Jain, M. P. (n.d.). Hindustan Ki Qanooni Tareekh. New Delhi: National Council for the Promotion

of Urdu Language (NCPUL).

Parvez. S. (2002). Awami Zarai Ablagh Tarseel Aur Tameer Wa Tarraqui. New Delhi: National

Council for the Promotion of Urdu Language (NCPUL).

Rodrigues, U. M. (Ed.). (2012). Indian Media in a GLobalized World. New Delhi: Sage

Publications Pvt Ltd.

Shanker, B. L., & Rodrigues, V. (2015). Indian Parliament - A Democracy at Work . New Delhi:

Oxford University Press

14



Srinivas, M. N. (1989). Jadeed Hindustan Mein Zaat Paat. New Delhi: National Council for the

Promotion of UrduLanguage (NCPUL).

15



Course Title: Radio Production







Course Objectives: Through this course the students are taught from the basics of Radio, its

technology, reach, characteristics to the hands-on experience of Radio Production. The objective is to

make them learn about the medium (Radio) and to make use of it for their own ideas.

Course Outcomes: By the end of this course the students should be able to know Radio (as a

medium) thoroughly. They also must be able to write for this medium. They should also be able to

know how to develop ideas, research, write script, give voice over, record and edit the audio. The

must also be able to produce programs in different genres of Radio. Through this course the students

are helped to acquire skills for the job market in Radio.

Instruction

Hours

Course Content Unit

15

Introduction to Radio& Radio Technology

Introduction to Radio, Characteristics of Radio: Radio in Today‘s Mass Media

Scenario, Strength and Weakness, Development of Radio in India: Types of

Radio: Campus Radio, Community Radio, License Procedure; Required

Infrastructure; cost, Private/Commercial Radio

Types of Radio Broadcast, Short wave, Medium wave, Long wave, Frequency

Modulation FM, Satellite, Broadcasting, Web radio (online radio)

I

15

Concept of Sound and Production

Concept of Sound and Production, Understanding the Concept of Sound

Acoustics, Mechanism of Recording, Reproduction of Sound, Production

Studios, Microphone: Types, Basic Design & function, Polar Diagrams of

Mikes, Sound Effects, Distort Filters, Artificial echo

II

15

Writing for Radio

Writing for Radio, different genres, Voiceover/Narration Techniques, Talk,

Discussion, Interview, Feature and Documentary, Drama, Music Programmes,

Radio Commercials, News Features

III

15

Recording, Editing and Mixing of Sound, Audio Tape

Recording, Editing and Mixing of Sound, Audio Tape: Audio Console: Tape

Recorder, Introduction to Editing

Softwares: Soundforge, Protools, Cooledit, Sonifex machine and its operation

IV

Examination and Evaluation Pattern:- Internal Assessment 30 marks and External Assessment

70 marks.


1. MehraMasani, 1975, Broadcasting and the People, India International Center

2.G.C.Awasthy, 1965, Broadcasting in India, Allied Publishers

3. U.L.Baruah, This is All India Radio, Publication Division, I & B Ministry

4. K.S.Duggal, 1980, What Ails Indian Broadcasting, Marwah Publications,

5. O‗Donnell, Lewis, Fritz Messere and Carl Hausman, 2007, Modern Radio Production,

Programming and Performance, 7th edition,

6. Sterling, Christopher H, Sidney Head and Lemuel B Scholfield, 1994, Broadcasting in America: A

Survey of Electronic Media, 7th edition,

7. Milton, Ralph, 1968, Radio Programming: A Basic Training Manual, London,

8. Kamaal Ahmad Siddiqui, 2011, Urdu Radio aur Television meintarseel o iblaaghkizabaan,

16



NCPUL,

New Delhi.

9. Khwaja Mohammad Ikramuddin, 2014, Urdu Media, NCPUL, New Delhi.

10. Syed Fazil Hussain Parvez, 2015, Urdu Media, , Huda Publications, Hyderabad

17



Course Title: Radio Production (Practical’s)




Periods/Week : 8 Internal + External Evaluations : 50+50



Course Objectives: After studying this lesson, student will be able to understand how to use

microphones on radio, voice modulation, identify music and sound effects for radio production,

classify the different stages of radio program production, and produce different programmes.

Course Outcomes: After this course student, will able to develop different types of content for radio.

They can understand how to write for radio and can communicate well without visual media.

Instruction

Hours

Course Content Unit

30

Script

Through this practice the students will learn about the various stages of script

writing namely how to conceive and idea, elaborate on it, do research,

prepare rough draft and then final script. The script is to be written for a radio

program of 5 minutes. The students will have to write script on any TWO (5

MARKS EACH) of the following:

a. Social Advertisement

b. Humorous Program/Satire

c. Musical Program

d. Short skit

I

30

Interview

This is a very basic Radio exercise. The students will have to conduct ONE

interview for the Radio medium, which will be of 5 minutes. The students

can interview any person on the campus but it should be relevant to their

course. The student will learn to write the script, ask questions, record the

voice and edit.

II

30

News Feature, Jingle/RJ Programme

The students will have to prepare ONE news-based program for Radio. The

student will have to write the script and the headlines and then the news. This

program should not be of more than 5 minutes. They students can also make

a Reporting for Radio in this segment.

The student will have to prepare a Jingle or an RJ Program for which he/she

shall write a script also. It should not be of more than 5 minutes.

III

30

Radio Documentary

The students shall be writing the script, recording and editing a documentary

of a relevant topic. This program should not be of more than 15 minutes. This

will be their final product through which they will learn about the various

stages of Radio production. There will be a viva for this program to be

conducted by an external examiner.

IV

Examination and Evaluation Pattern: Internal Assessment 50 marks and External Assessment

50 marks.

18



Course Title: Television Journalism







Course Objectives: This paper gives students a chance to take their skills in the field of Television

Journalism. The students will be given hands-on practice, to the fundamental principles, techniques,

and to learn for better visual storytellers from Anchoring to "on-camera" reporting. The main aim to

teach this paper is to produce skilled and trained journalists, for all the streams of Television

journalism what we call reporters, copy editors, anchoring, news reader and producers.

Course Outcomes: Students may able to do news stories/ projects derived from their own creativity.

They understand the techniques of field reporting, anchoring, copy editing and to know the aesthetic

knowledge of producing current affair TV shows/programmes etc. They can explore their skills and

knowledge for a mainstream media as well as regional media.


Hours

I Introduction to Television Journalism and camera

Communicating with still pictures and video shooting with TV camera,

History of Television Journalism in India and abroad, Famous Television

journalist and their shows, Parts of video camera, understanding Depth of

Field, Filters, White Balance, Exposure triangle. Camera Supports system:

Monopod, Tripod, Crane etc. Transmission Technology, Coordination

between different departments for better transmission.

15

II Electronic News Gathering (ENG)

Electronic News Gathering (ENG), Planning For News Stories , Types of

Television News Stories, Read Stories, Voice-Overs and Sound Bites,

Elements of News Story/News Worthiness, Basic shots and camera

movements Visualization of News, Structure of News Story and

Commentary; Piece-To-Camera (PTC), Grammar And Style, Use of

Quotations and Attributions, Editing News, Dubbing and Sub-Titling, Film

Library/Archives, Use of Graphic and Animations

15

III TV Interview& The News Programme

TV Interview: Definition and Different Types of TV Interview, The

Interviewer‘s Skill, How to Prepare for TV Interview, Check Arrangements,

Production of TV Interviews The News Programme: News Bulletin, Item

Selection and News order, Organizing A News Bulletin, Different Formats

of TV News Packaging, Special News Stories, Qualities of a

Newsreader/Presenter (Language, Pronunciation, Vocabulary, Diction,

Speed, Breathing, Emphasis, Pitch and Body Language) Using the Prompter,

Breaking Newsflash News, Debates. Structure of News Channels

Organization and Hierarchy

15

IV Documentary and Non-Fiction Films

Documentary and Non-Fiction Films: Definition, Nature, Different Genres

and Styles, History and Theoretical Concerns, Research, Script, Structure

and Process, the Presentation Structure, Interviews, Narrations and

Ambience, Music In Documentary Films, Difference Between Documentary

and Feature, EFP: Pre-Production to Post-Production

15




19



1. Andrew Boyd. (2000). Broadcast Journalism: Techniques of Radio and TV News. Focal Press

2. Herbert Zettl. (2007). Television Production Handbook. Thomson Wadsworth., USA

3. Phillip L. Harris, Goodheart Wilcox. (2012). Television Production & Broadcast Journalism.

Goodheart Wilcox, 2nd

Edition.

4. Jim Owens, Gerald Millerson. (2011). Video Production Handbook. Focal Press; 5th edition.

5. Nancy Reardon. (2013). On Camera, how to Report, Anchor and Interview. Focal Press; 2nd

edition

6. Amanda Willett. (2012). Video Production: A practical Guide to Radio and TV. Routledge

7. Donald L, Diefenbach. (2007). Video Production Techniques. Routledge; 2nd Edition.

8. R.B. Musburger. (2010). Single Camera Video Production. Focal Press; 5th edition.

9. P. Kriwaczek. (1997). Documentary for the Small Screen. Focal Press

10.David Keith Cohler. (1985) Broadcast Journalism: A guide for the presentation of Radio and

Television News. Prentice-Hall, USA.

11. I.E.Fang. (1982). Television News. ABC News Communication Arts Books NY.

12. S.C. Bhatt. (1991). Broadcast Journalism: Basic Principles. Sage Publication, New Delhi.

13. George A. Hough, (2004). News Writing. Kanishka Publisher, rakashna, Delhi.

14. Ted White. (2010). Broadcast News Writing, Reporting and Production. Focal Press.

15. J. Hartley. (1982). Understanding News. Methuem Pub. London.

16. Chatterji. P.C. (1991). Broadcasting in India. Sage Publication, New Delhi.

17. Ted White. (2013). Broadcast News Writing, Reporting and Production. Focal Press, 6th

edition.

18. J. Hartley. (1982). Understanding News. Methuen Publisher, London.

19. Peter Utz. (1982). Today's Video: Equipment, Setup & Production.Prentice Hall, USA.

20



Course Title: Television Journalism (Practical’s)





Credits : 4 External Evaluations : 50


Course Objectives: This paper provides students a platform to train the art and craft of TV

journalism and equip them with skills and practices to readily take up journalistic and production jobs

in different TV channels. Through practical based learning, a student is supposed to produce news to

documentaries

Course Outcomes: Through the practical based learning students will become acquaint with the best

traditions and practices of Television Journalism. The Student will learn how to self-shoot and edit a

TV package, how to present on television; how to report, how to interview, how to use a TV camera

and how to produce and direct a studio based programme.


Hours

I VOX-POP, VO & VOSOT

In the VOX-POP project each student will record interviews on any topic.

Each student chooses a topic, shoots video, and edits a 20-30 second segment.

In the VO project each student use video and natural sound to help tell a story.

Each student chooses a topic, shoots video, writes copy, narrates and edits a

60 second segment.

The VOSOT is comprised of video, the natural sound associated with that

video and a short sound bite to tell a story. The video rolls over the anchorman

or reporter speaking and then opens up full for the sound on tape (SOT). Each

Student shoots their own footage, conduct interviews, write, narrate and edit

the VOSOTS. Completed projects run approximately 45-60 seconds.

30

II VOSOT WITH STAND-UP (PTC)

Students learn introductory techniques of ―stand-ups/PTC‖. The stand-up, the

on-location appearance of the reporter on camera, will be written, taped and

added to the VOSOT. Each Student will shoot their own footage, conduct

interviews, write, narrate and edit the VOSOTS with. Completed projects run

approximately 45-60 seconds ―stand-ups/PTC‖.

30

III INTERVIEW

Students learn introductory techniques of ―TV Interview‖. Students will be

taughthow to produce and direct a TV interview in a studio. A group of two

students will prepare a TV Interview of any personality and conduct

interviews of a duration of 10-15 minutes on online setup in the studio and

edit it.

30

IV FEATURE/TV DOCUMENTARY

Student will be graded (50 marks) on scripting for special TV News

Story/Feature or TV Documentary of a duration of 25 Minutes. The two best

Scripts (either Documentary or special News Story/Feature) will be selected

for final production Among Two Group of students which will carry 25 marks.

30



21



Course Title: Film Studies







Course Objectives: Introduced from the academic year 2013-14, this paper aims to provide well-

rounded understanding of films. In the Film Studies paper, students will become acquainted with

film's forms, techniques, significant Film movements, criticism, and explore film as a cultural force.

Course Outcomes: : Since cinema influences nearly every facet of our lives, a sound understanding

of cinema prepares students for a wide variety of fields, including, but not limited to Film, Television,

& Digital Video Production, Film Journalism, Marketing & Advertising, Internet & Social Media,

Teaching & Higher Education, with prospects for further research in the area.


Hours

I Birth of International Cinema - Lumiere Brothers –– Establishment of the

Narrative Film and Standardization of Film Practices – An Overview from

George Mêlies to D.W.Griffith -The Growth of the Studio System

15

II South Asian Visual Practices and Processes - Early Pioneers of the Indian

Cinema – The Golden Age of Indian Cinema – Indian Art Cinema and the

Parallel Indian Cinema Movement – The Problematic Decade of the 70s and

the 80s - Contemporary Post-Liberalization Hindi Cinema: Trends and

Transformation

15

III Classical Hollywood Narrative Structure – Alternatives to Classical

Hollywood: Sergei Eisenstein, Montage and Soviet Cinema -Robert Wiene

and German Expressionism – Yasujiro Ozu and East Asian Cinema -Vittorio

De Sica and Italian Neo-Realism – Jean Luc Godard and French New Wave

15

IV Understanding Modes of Production and Consumption: Pre-Production: Film

Finance – NFDC – Production: Key Production Roles – Stages of Post

Production - The Revenue Model Operating in the Industry – Modes of

Distribution – Modes of Film Exhibition

15




Anand, U. (1969). Theatre Ki Kahani. New Delhi: National Council for Education Research and

Training (NCERT).

Ansari, F. (2012). Hindustani Cinema Ka Aaghaz Aur Artakah. New Delhi: Modern Publishing

House.

Ashk, P. P. (2000). Hindustani Cinema Ke Pachaas Saal. New Delhi: Modern Publishing House.

Bhowmik, S. (2008). Cinema and Censorship. New Delhi: Orient Blackswan.

Dwyer, R., & Pinney, C. (Eds.). (1999). Pleasure and the Nation. New Delhi: Oxford University

Press.

Hayward, S. (2006). Cinema Studies. London: Routledge.GulzarGyl

Monaco, J. (2000). How to Read Film: The World of Movies, Media, Multimedia: Language,

History, Theory. London: Oxford University Press.

Mubarki, M.A. (2016). Filming Horror: Hindi Cinema, Ghosts and Ideologies. New Delhi: Sage

Publications.

Rajadhyaksha, A. (2016). Indian Cinema: A Very Short Introduction. New Delhi: Oxford

University Press.

Virdi, J. (2006). Cinematic Imagination. New Delhi: Permanent Black.

22



Course Title: Health Journalism







Course Objectives: The main objective of this paper is to enrichment of students regarding health

journalism and helps them to equip with concept and practices of health journalism. The paper is

designed to acquaint the students with all domain of health journalism and familiar them about public-

private healthcare system, health policy, reporting on healthcare issues and new aspect and

opportunity in health journalism.

Course Outcomes: The main outcomes of the subject are to make students handy to write and report

on health issues. After completing the paper students will equip with the all domains knowledge of

healthcare system and acquaints with healthcare report writing skills and methods.


on Hours

I Healthcare and Journalism- An overview

Introduction to Health Journalism, Needs of Healthy Life, Human body and

Environment, Physical fitness & exercise, Food & Nutrition, Healthy Diet,

cleanliness and sanitation, Introduction to diseases, Public Healthcare Aspects,

Healthcare issues of new born babies, Children‘s Healthcare Issues, Healthcare

Issues of Women, Men‘s Health Issues, Healthcare issues related to old age

persons

15

II Writing for Health Journalism

Healthcare as journalism beat, General Principals of Health Journalism

Writing, Types of writings, writing for Print media, Broadcast media and web

media, Significance of Health Journalism, Healthcare reporting, Sources of

health reporting, Medical Report Writing, Ethics in Health Journalism,

Healthcare laws

15

III Healthcare facilities & Public Health Service

Healthcare facilities in India- Public Sector, Private Sector, Corporate

Sector, Charity Hospitals, Hospitals run by NGO, Pharmaceutical sector,

Preliminary Health Center, Medical regulatory bodies, Role of Public-private

entities in healthcare sector, Public Health service provider institutions-

NGO‘s, WHO, UNDP, NHRM etc. Public health awareness campaign- Pulse

Polio, HIV-AIDS, TB etc. Public health programs

15

IV New aspects and approaches in Health Journalism

Health communication theories & approaches, New trends in health

journalism, Health journalism and Information technology, Health Journalism

Magazines, Broadcast programmes on Health Journalism, Web programme on

health journalism, Social media and Healthcare, Assignment, Rural Health

Facilities.

15




1. Baggott, R. (2011). Public Health:Policy & Politics. New york: Palgrave macmillan . 2. Gupta, S., & Nikhat, S. (1989). Baacho Ke Sahet. New Delhi: N C P U L. 3. Levi, R. (2001). Medical Journalism: Exposing Fact, Fiction, Fraud. New Jersey, USA: Wiley-

23



Blackwell. 4. Nair, P. (2005 ). Education and Health Infrastructure : An Overview. Hyderabad: ICFAI Univ.

Press . 5. Pandya, R. (2010). Community health education. Jaipur: Rawat publications.

6. Sawa, R. J. (1992). Family Health Care. New Delhi : Sage Publications.

24



Course Title: Video Documentary Production

Course Code: PGJM201GET






Course Objectives: This course introduces key issues, debates and movements in documentary

film, internationally, illustrated with screenings of selected documentary classics. It also aims to

sensitize students to the formal elements and changing language of documentary film. It also explores

the history of documentary film in India, locating it in the context of shifting discourses on state,

nation, gender and development.

Course Outcomes: Students will know the basics techniques of Documentary Production, how to

generate an idea, script writing and visualize it. They will be able to make a documentary proposal

and will understand the ethical considerations as a documentarian. Moreover they will be able to

know how to plan and research a story, identify and secure interviewees and how to shoot and edit the

documentary film.


Hours

I Documentary Film in India

Documentary Film in India: A Historical Introduction, Documentary Film and

the State Emergence of 'Independent Documentary' Censorship and

Documentary in India. Films Division and documentaries

15

II Documentary and Non-Fiction Films

Documentary and Non-Fiction Films: Definition, Nature, Different Genres

and Styles, History and Theoretical Concerns, Difference between

Documentary and Feature. The Language of Documentary Film: Modes and

Authorial Positions The aesthetics, ethics and politics of representation

Changing modes of production and distribution Influence of digital

technologies

15

III Documentary Production

Documentary Production- The Process of Production: Pre-production-

concept, research and reconnaissance; Writing a proposal and budget;

Elements of scriptwriting- visualization, treatment, the Presentation Structure,

producing a shooting script, Interviewing techniques, Narrations and

Ambience, Music in Documentary Films

15

IV Documentary Production: Development of idea

Documentary Practical- Development of idea, Making documentary proposal,

Writing Script, Research, Handling camera, interviewing, Shooting, Voice

over, Narration, Arrangement of shots, Editing. Documentary screenings:

Students will be assessed for their regular attendance in the documentary

screening and individual presentations/ write-ups based on their interpretation

and understanding of various documentaries.

15




1. John Grierson. Grierson on Documentary by John Grierson. University of California Press

2. NarwekarSanjit. (1992). Films Division and the Indian Documentary . Amazon

25



3. K. P. Jayasankar and Anjali Monteiro. (2016). A Fly in the Currry: Independent Documentary

Film in Indai. Sage Publication.

4. Sharma, Aprna. (2015). Documentary Films in India. Palgrave Macmillan, a division of

Macmillan Publishers Limited.

5. Peter Sutoris. (2016). Visions of Development: Films Division of India and the imagination of

Progress, 1948-1975. Oxford University Press India.

6. Aitken, Ian (ed.). (2005). Encyclopedia of the Documentary Film. New York: Routledge.

7. Barnouw, Erik. (1993). Documentary: A History of the Non-Fiction Film,. New York: Oxford

University Press, 2nd

revised edition.

8. Goldsmith, David A. (2003). The Documentary Makers: Interviews with 15 of the Best in the

Business. Hove, East Sussex: Roto Vision.

9. Tobias, Michael. (1997). The Search for Reality: The Art of Documentary Filmmaking. Studio

City, CA: Michael Wiese Productions.

26



Course Title: Internship



Total Duration : Maximum Score :

Periods/Week : Internal Evaluations :


Instruction Mode : Practical Exam Duration :

Course Objectives: Through internship, Students will learn during the course about the professional

field they are going to inter. The different activities will develop their personality for the professional

field.

Course Outcomes: Through internship, programme students may explore their interest and passion of

their respective fields and they may get hands on training of the profession. The activities will develop

their personality and they will present themselves better.

27



Semester 3

Course Title: Communication Research







Course Objectives: The primary objective of this paper is to understand basic concepts of research

and its methodologies, as well to learn systematic understanding of research methods including

research design, formation of appropriate research problem and its parameter, data collection and

analysis and to understand difference between qualitative and quantitative research. Another objective

of this is to equip students with concepts used in research and to equip them scientific Mass Media

research Methods and their approaches. In spite of that to understand the Philosophy of mass media

research will also be important.

Course Outcomes: The students would familiar with scientific methodology of Mass Media research,

research designs, understanding of data collection and its analysis, basic knowledge on qualitative and

quantitative research. Further, students would equip with independently design a research approach

for a specific Mass Media research issue of their choices.


Hours

I Mass Media Research: Concept and Definition

Introduction of Media Research, Definition, Need and Scope in the society,

Development of Mass Media Research, Scientific & Objective approach in

Research Method, Research Design: Meaning, Purpose and Principles,

Problem in Mass media research

15

II Methods & Strategy of Communication Research

Communication Research- Methods, Tools & Technique, Research

Approach, Qualitative and Quantitative Research Methods, Steps of

Communication research, Types of Research- Survey Research, Content

Analysis, Intensive Interview , Case Studies etc.

15

III Hypothesis, Variables & Statics technique in Research

Hypothesis- Concept, Definition & Relevance in Communication Research,

Sampling Technique, importance and its types, Variable- Significance &

Types, Introduction in Statics techniques in communication research, statics

methods- Mean, median etc.

15

IV Data Collection Tools& Areas of Research

Data Collection- Source, method & types, Data collection tools & technique-

Questionnaire, Question Schedules, Interview, Observation etc. Difference

between Questionnaire and Schedule, Data Coding, Tabulation, Graphs and

Tables, Data analysis & Report writing New trends in data collection

15




1. Miller, Delbert C. &Salkind Neil J. (2002) Handbook of Research Design & Social Measurement.

London: Sage Publication

2. Wimmer, Dage D & Dominic, Joseph R. (2011) Mass Media Research : An Introduction.

Singapore: Wadsworth Cengage Learning

3. Berger, Arthur ASA (2011) Media and Communication Research Methods. New Delhi: Sage

Publication Pvt. Ltd.

4. Hansen, Anders &Cottle, Simon &Negriney, Ralph & Newbold, Cheris. (2004) Mass

Communication Research Method. London: McMillan Press Ltd.

28



5. Choudhary, Dr Rajat K. (2007) Research Method in Mass Communication. New Delhi: Pearl

Books

6. Buddenbaum, Judith M & Novak, Katherine B. (2005) Applied Communication Research. New

Delhi: Surjeet Publication

7. Dainton, Marianne &Zelley, Elaine D. (2011) Applying Communication theory for Professional

Life: A Practical Introduction. New Delhi: Sage Publication

8. Bryant, Jennings & Oliver, Mary Beth. Edited. (2009) Media Effects- Advances in Theory and

Research. London: Routledge Taylor & Francis Group

9. Jensen, Klaus Bruhn. Edited. (2002) A Handbook of Media and Communication Research.

Londo: Routledge Taylor & Francis Group

10. Saxena, Rajiv. (2010) Mass Communication Research Analysis. New Delhi: Centrum Press

11. Jyotirmayee, Dr Vandana. (2013) Research Methodology in Media Studies. New Delhi:

Kanishka Publisher.

12. Gupta, Om & Sharma, Sudesh. Edited. (2011) Media and Communication Research: Changing

Paradigms. Delhi: Gyan Publishing House

13. Aluwaliya, JP. (2007) Media Research Methodology. New Delhi: Adhyayan Publisher &

Distribution

14. Kerlinger, Fred N. (2014) Foundations of Behavioral Research. New Delhi: Surjeet Publication

15. Kothari, C.R. (2007) Research Methodology Methods & Techniques. New Delhi: New Age

International Publishers

16. Goode, William J &Hatt, Paul K. (2006) Methods in Social Research. Delhi: Surjeet

Publications.

17. Majumdar, P.k. (2005) Research Methods in Social Science. New Delhi: Viva Books Pvt. Ltd.

18. Krishnaswami, O.R. &Ranganathan. (2006) Methodology of Research in social Sciences. New

Delhi: Himalaya Publishing House

19. Chand, Dr.Gyan. (2005) Tahqeeqka fan. Delhi: Educational Publishing House

20. दममर, डॉभनोज. (2006) भीडडममशोध. ऩचंकुरम: हरयममणमग्रन्थअकमदभी

21. भहमजन, डॉसजंीव. (2004) समभमब्जकअनसुन्धमन, सवेऺणएवसंमंब्यमकी. नईहदल्री: अजुानऩब्ब्रर्शगंहमउस

22. त्रत्रऩमठी, डॉयभमशकंय. (2004) समभमब्जकशोधएवसंमंब्यमकीमतमर्का कतम. वमयमणसी: ववजमप्रकमशन

23. भकुजी, यववन्द्रनमथ. (2008) समभमब्जकवसमंब्यमकी. हदल्री: वववेकप्रकमशन

29



Course Title: Online Journalism







Course Objectives: The emergence of New Media has affected everyone in today‘s world. The

student of Mass Communication can ignore the New Media at his/her own peril. Through this course

the student is taught the basics of this medium, the technology involved, its architecture, its variety,

reach, effect and issues.

Course Outcomes: By the end of this course the students should be able to know Web (as a medium)

thoroughly. They also must be able to write for this medium. They should be able to

write/edit/hyperlink for web journalism. They should also be able to make audio programs for

uploading on the internet. Through this course the students acquire skills for the ever expanding job

market in the field of web media.

Instruction

Hours

Course Content Unit

15 Introduction to Web Media

Introduction to Web Media, Characteristics and limitations of Web/New

Media, Convergence: Technologies, Content, Users, CDot, ISPs, WAP, Types

of Internet connections: Dial-up, ISDN, Lease-line, Optical fibre: Structure,

advantage and application, Protocols of Internet: SLIP, CSLIP, TCP/IP, PPP,

Hypertext Transfer Protocol (HTTP), Hypertext Markup Language (HTML)

I

15 Web as a medium of Journalism& Writing for online Media

Web as a medium of journalism, Definition of convergent journalism, its

evolution, Technology and convergence, scope, the difference between the

virtual and real, The Web–and a converged multimedia news environment,

Brief Introduction to major Indian News Portals, Social Networking Websites,

Face book- You tube, Alternative Media

Writing for online media, different genres, Conduct research online, determine

reliability of sources found, Online Entertainment media, E publishing, E

Paper, E zines Social, Ethical, Political and Legal issues related to New

Media, Intellectual Property Rights (IPR) and New Media, Security Issues

II

15 The elements of Digital Storytelling

The elements of digital storytelling, specialized news sites: an evaluation and

analysis, Blogging, Blogging evolving as a form of journalism, Death of blog,

online censorship, Filtering content, surveillance

III

15 Internet

Internet, Hardware & Software, Web Search Engines, Net Surfing, Searching,

Creating E-mail Accounts, Sending & Receiving Mails, Downloading from

sites, Using social media for effective news gathering, Introduction to

Multimedia storytelling, Mobile Journalism

IV


70 marks.


1. Howard, Philip, N. and Steve Jones, 2003, Society Online: The internet in Context, Sage,

2. Thulow, Crispin, Laura Lengel and Alice Tomic, 2004, Computer Mediate Communication,

London, Sage,

3. Mirabito, Michael M. A., 1994, the New Communication Technologies, Focal Press,

4. Minasi, 1999, Expert guide to Windows98, BPB Publications,

30



5. Stultz A Russel (2000) Office 2000, BPB Publications.

6. S. Jaiswal, 1999, Fundamentals of Information Technology, Galgotia Publications, New Delhi,

7. Stephen Quinn and Vincent Falk, Convergent Journalism: An Introduction, Focal Press

8. Janet Kolodzy, Convergence Journalism: Writing and Reporting across the News Media

9. August E Grant, Understanding Media Convergence, Oxford University Press.

31



Course Title: Television and Video Production







Course Objectives: This paper gives students a chance to take their skills in the field of Television

Journalism. The students will be given hands-on practice, to the fundamental principles, techniques,

and to learn for better visual storytellers from Anchoring to "on-camera" reporting. The main aim to

teach this paper is to produce skilled and trained journalists, for all the streams of Television

journalism what we call reporters, copy editors, anchoring, news reader and producers.

Course Outcomes: Students may able to do news stories/ projects derived from their own creativity.

They understand the techniques of field reporting, anchoring, copy editing and to know the aesthetic

knowledge of producing current affair TV shows/programmes etc. They can explore their skills and

knowledge for a mainstream media as well as regional media.


Hours

I Visual Communication Visual Communication Pedagogy of Video, Selection of Media, Different

Types of Usage of Video, Inter-Active Video, Story Telling Through Video,

Distribution of Television Channels Through Cable, DTH, IPTV, Video

Games, IPOD and Mobile TV. ENG/EFP and studio based production Nature,

Types of TV Programme and Production Formats, Introduction to Popular

Programme, Documentaries, Developmental Programme, Tele-films, Talk

Shows, Audience Participatory Programme, Soap Operas and Serialse etc.

Phone-In-Programme, Educational TV Programme, Teaser, Promos, Montage

and Title Song

15

II Scripting and Development for Video Production

Scripting for Video production fiction and nonfiction Idea Development for

Fiction and Non-Fiction, Elements of Fiction ,One-Page Idea Write-Up,

Concept and Research, Style Treatment and Different Genres of Fiction,

Writing a Draft Script and Shooting Script, Screenplay Writing,

Characterization, Dramatic Construction and Climax, Proposal Writing,

Budgeting, Research and Recce for Shooting, The Production Book, The Story

Board, Handling other Departments: Casting, Acting, Costumes, Make Up

Art, Set Design, Television Market Reports , Audience Research and TRP

15

III Camera work and Studio Equipment

Grammar of Shots- Shot, Scene & Sequence, Visual Thinking, Single Camera

and multi camera Production Procedure. Five C‘s: Camera Angles, Continuity,

Cutting, Close-Up, Composition; Camera Positioning; Camera Blocking.

Introduction and Familiarization with Studio Production, On-Line Production,

Studio Based Production, Studio Equipment, Roles and Responsibilities of

Studio Personal, Director‘s Cues/Commands, Studio Lighting System,

Lighting For Chroma Keying , Chroma Key Technique, Microphones factors

governing the selection of mikes Basic Designs and Recording Techniques;

Cable and Connectors and Their Uses

15

IV Production & Basic Editing Equipment

Different stages of video Production, Editing Concept and Meaning of

Editing, Editing Equipment‘s –Understanding Final Cut Pro Work Station:

Viewer –Browser – Canvas – Timeline –Setting General Preferences: Formats

(NTSC, PAL, MESECAM) and Frame Rates – Working in the Timeline:

15

32



Elements in the Timeline Window–Trimming Edits: Accessing Trimming

Functions – Laying Soundtrack –Creating Transitions: Types of Effects and

Transitions, Understanding Keyboard Shortcuts. Creative Audio and Sound

treatment for Editing




1. Andrew Boyd. (2000). Broadcast Journalism: Techniques of Radio and TV News. Focal Press

2. Herbert Zettl. (2007). Television Production Handbook. Thomson Wadsworth., USA

3. Phillip L. Harris, Goodheart Wilcox. (2012). Television Production & Broadcast Journalism.

Goodheart Wilcox, 2nd

Edition.

4. Jim Owens, Gerald Millerson. (2011). Video Production Handbook. Focal Press; 5th edition.

5. Nancy Reardon. (2013). On Camera, how to Report, Anchor and Interview. Focal Press; 2nd

edition

6. Amanda Willett. (2012). Video Production: A practical Guide to Radio and TV. Routledge

7. Donald L, Diefenbach. (2007). Video Production Techniques. Routledge; 2nd Edition.

8. R.B. Musburger. (2010). Single Camera Video Production. Focal Press; 5th edition.

9. P. Kriwaczek. (1997). Documentary for the Small Screen. Focal Press

10.David Keith Cohler. (1985) Broadcast Journalism: A guide for the presentation of Radio and

Television News. Prentice-Hall, USA.

11. I.E.Fang. (1982). Television News. ABC News Communication Arts Books NY.

12. S.C. Bhatt. (1991). Broadcast Journalism: Basic Principles. Sage Publication, New Delhi.

13. George A. Hough, (2004). News Writing. Kanishka Publisher, rakashna, Delhi.

14. Ted White. (2010). Broadcast News Writing, Reporting and Production. Focal Press.

15. J. Hartley. (1982). Understanding News. Methuem Pub. London.

16. Chatterji. P.C. (1991). Broadcasting in India. Sage Publication, New Delhi.

17. Ted White. (2013). Broadcast News Writing, Reporting and Production. Focal Press, 6th

edition.

33



Course Title: Television & Video Production (Practical’s)


Scheme of Instruction Scheme of Examination


Periods/Week : 8 Internal +External Evaluations : 50+50



Course Objectives: This paper will introduce the primary elements of video production through

practical based learning and covers all the main aspects of professional television production from

field to studio-based programmes. Students will complete group projects and get instruction to

develop an idea/concept, format and script and then produce it on TV studio.

Course Outcomes: The Student will be able to do lightings techniques required for TV productions,

set designing, chroma-keying, Sound recording, on line-direction, Switching, Audio mixing, white

balance, exposure, character generator, camera positioning, Multi-Camera Production Procedure,

camera blocking of TV cameras in a Studio/PCR, Floor Plan etc.


Hours

I Social Message

A group of Two students (02) have to develop an idea of a social message

and its concept, writes the script, shooting schedule, budget and to

breakdown of Scripts, shoots video and edits into a 90-120 second film.

30

II ON-LINE Productions

Students shall have to submit a script for a Studio Based TV Programmes

like- Talk Shows, Game Shows, Travel Shows, Phone-In-Programme,

Educational TV Programme, tele-film etc.

30

III Script Writing

Best Three (03) scripts will be selected for the final production. The script

writing exercise will carry 30 marks.

30

IV Multi Camera Shooting and Studio Operations

A group of student will be given responsibility to produce said productions

on Multi Camera Setup in the studio. And to edit and package it of duration

of 25 minutes each. Final Production will carry 45 marks and will be judged

by External Examiner and Internal Examiner.

30



34



Course Title: Media Management

Course Code: MAJM301DST






Objective: This course intends to familiarize the students with the management practices of

media organizations, and special characteristics of media organizations.


Hours

I Media Management Principles

Principles of media management and their significance, Media as an

industry and profession, Organizational principles and their importance.

Policy formulation-Planning and control; problems, process and

prospects of launching media venture.

15

II Ownership in Media

Ownership patterns of mass media in India: sole proprietorship,

partnership, private limited companies, public limited companies, trusts,

Co-operatives, religious institutions (societies), franchisees (chains),

cross ownership and ownership pattern of electronic media. Human

resources development, Managing Resources, ways to cut cost and boost

revenue.

15

III Organizational Structure of Print Media & Electronic media

Functions, Organizational structure: editorial, general management,

finance and circulation of newspapers and magazines, Sales promotion:

Pricing, Advertising, Marketing, Personnel management, production and

reference sections, Apex bodies: DAVP, INS and ABC. Functions,

Organizational structure: editorial, general management, finance,

distribution, personal management and production department, Sales

promotion: pricing, advertising, marketing, public relations, And

promotion of the programs, Role of allied organizations: TAM and

various broadcasting associations, Organizational structure of new media.

Legal aspect of launching a Publication/Channel/Site. FDI foreign media

entry.

15

IV Event Management

Historical Perspective, Introduction to event Management, Size & types of

events as a communication tool, and as a marketing tool , Growing

importance of events like exhibitions, seminars conventions worldwide,

Event Team, Code of ethics, Principles of event Management, concept &

designing. Aim of event, Types and category, Sports, Rallies, Wedding

corporate events, Develop a mission, Establish Objectives Preparing event

proposal, Use of planning tools. Analysis of concept, Logistics of concept

15


70 marks.


1. James,Redmond; Trager, Robert; Balancing on the Wire– The Art of Managing Media

Organizations; Cengage Learning

35



2. Cranberg, Gilbert; Taking Stock – Journalism and the Publicly Traded Newspaper; Iowa State

Press







6. Albarran, Alan B.; Management of Electronic Media; Wadsworth Publications

7. Roberts, Gene; Breach of Faith – A Crisis of Coverage in the Age of Corporate Newspapering;

University of Arkansas Press

8. Robert, Gene; Leaving Readers Behind –The Age of Corporate Newspapering; University of

Arkansas Press

9. Herrik, F.Dennis; Media Management in the age of Giants; Surjit Publication

36



Course Title: International and Inter-Cultural Communication

Course Code: MAJM302DST






Course Objectives: The objective of this paper is to make the students abreast with communication at

international level. The cultural dimension of communication is also taught to the students.

Course Outcomes: By the end of this course the students should be able to know about International

Communication, the problems, issues and challenges related to intercultural and international

communication.

Instructions

Hour

Course Content Units

15 International Communication& International News Flow

International Communication: Meaning and concept, Historical overview,

Information society, Global village

International News Flow: Free, fair and balanced flow of communication,

One way free flow, Two-way flow of communication, New World

Information and Communication Order (NWICO), Embedded journalism,

International efforts in regulating news flow and mass media, McBride

Committee report, Democratization of information flow and media systems

I

15 New information technology and its impact

International news agencies, Foreign radio and TV channels, Internet and

digital communication, Criticism and violence against media persons,

Effects of globalization on media, Intellectual property rights, ITU, WAC,

IOJ, AMIC

II

15 Inter-cultural Communication

Culture, definition, process, Culture as social institution Eastern and Western

perspective, Inter-cultural communication: definition, process Eastern and

Western cultures, Inter-civilization dialogue.

III

15 Barriers in Cultural Communication

Barriers in inter-cultural communication, Religious, political and cultural

barriers, UN‘s efforts in promoting inter-cultural communication, Mass

media monopoly, Field trips to UN local units, Foreign Desks of print and

electronic media

IV


70 marks.


1. Ali Mohammad, 1997, International Communication and Globalization, Sage London

2. Helen Spencer-Oatey, Helga Kotthoff, 2007, Handbook of Intercultural Communication, Mouton

de Gruyter

3. Keval J Kumar, Mass Communication in India

4. Spradley, James, 1979, The Ethnographic Interview, Wadsworth Group

5. Lewis, Richard D., 2006, When Cultures Collide, Leading Across Cultures, 3rd edition, Nicholas

Brealey Publishers

6. Hall, Edward T., 1990, The Hidden Dimension, Anchor Books - a Doubleday Anchor Book

7. Geert Hofstede, 2007, Culture's Consequences: Comparing Values, Behaviors, Institutions and

https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=Geert+Hofstede&search-alias=books&field-author=Geert+Hofstede&sort=relevancerank

https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=Geert+Hofstede&search-alias=books&field-author=Geert+Hofstede&sort=relevancerank

37



Organizations Across Nations, Sage, 2nd Edition

8. Osland, Joyce, 1995, The Adventure of Working Abroad, John Wiley & Sons

9. Fred E. Jandt , 2012, An Introduction to Intercultural Communication: Identities in a Global

Community, Eighth Edition

10. Parkinson and Ekachai, 2005, International and Intercultural Public Relations: A Campaign Case

Approach, Pearson

http://www.amazon.in/Fred-E.-Jandt/e/B0055WU3AU/ref=dp_byline_cont_book_1

http://www.amazon.in/Fred-E.-Jandt/e/B0055WU3AU/ref=dp_byline_cont_book_1

38



Course Title: Basics of Photography

Course Code: PGJM301GET

Scheme of Instruction Scheme of examination Total Duration : 60 Hrs. Maximum Score : 100




Course Objectives: This course familiarizes the students with all technical aspects of still

photography equipment, materials, processes and image editing with hands-on exercises. More over

course will enable students to learn photography as an expression of art.

Course Outcomes: After familiarizing with the basics of still photographic techniques and students

will equip with job-oriented skills in still photography.


Hours

I Photography: DSLR & its functioning

DSLR (Digital Single Lens Reflex Camera) and its functioning,

various parts of camera, Types of Digital camera. Key

components of DSLR- light path, lens elements, mirror,

viewfinder, sensor, resolution, memory cards.

15

II Visual language. What is visual grammar?

Visual language. What is visual grammar? Perception, Picture

Composition- Rule of Thirds, Symmetry, Geometry, Shape,

colour. What is a shot? Classification of shot, Exposure modes,

light, colour temperature.

15

III Introduction to Photoshop

Introduction to Photoshop, Introduction to compression formats,

Digitizing conventional photographs, Manipulation of Digital

Images using Adobe Photoshop

15

IV Shooting with DSLR

Practical and Assignment Work: Shooting with Digital Cameras,

Photography and Presentation

15


70 marks.


1. Upton and Upton. (2010). Photography. 11th Edition- Pearson Publication.

2. M J Langford. (1965). Basic Photography: The Guide for serious Photographers. Focal Press

3. Adrian Davies & Phil Fennessy. (1998). Digital imaging for photographers, Focal Press 3rd

Edition,

4. Ben Long.( 2012). Complete Digital Photography. Delmar Cengage Learning; 7th Revised edition.

5. Jon Torrant. (2012). Understanding Digital Cameras. Published by Delmar Cengage Learning; 7th

Revised edition.

6. Carla Rose.(1997). Teach Yourself Digital Photography in 14 Days. Techmedia.

7. Agfa. (1994). An Introduction to Digital Scanning. Published by Agfa-Gevaert.

8. Agfa. (1994). An Introduction to Digital Photo Imaging. Published by Agfa.

9. Freeman Patterson. (1989). Photography and the Art of Seeing. Key Porter Books.

10. Bruce Barnbaum. (2010). The Art of Photography: An Approach to Personal Expression. Rocky

Nook.

https://en.wikipedia.org/wiki/Freeman_Patterson

39



11. John B. Williams. (1990). Image Clarity: High Resolution Photography. Focal Press.

12. Jenni Bidner. (2004). Complete Book of Photography, Amphoto Books WastonGuptill

Publications.

13. O.P. Sharma, (2003). Practical Photography. Hind Pocket Books.

40



Semester 4

Course Title: Graphics and Animation







Course Objectives: The objective of this paper is to produce professional animators/graphic

designers who can make use of effective and strategic interventions in various processes related to

the animation, graphics and visual effects industry. Students will learn how to develop an idea,

visualization and storytelling.

Course Outcomes: They will use their knowledge gained through this paper in the field of

animation/visual effects/graphic design. The impact of learning will definitely enhance and engage

the students to use creativity and imagination in the best possible way with various outlets.


Hours

I Defining Animation

What is animation? Different methods of animation, History of World

Animation, Pre-Cinema Origin, Contemporary art form, Pre-post Disney era,

Contribution of Major Studios, Contemporary world animation. Different

types of animation techniques - an overview (only) (by watching movies

etc.), Elements and Principle of Design

15

II Animation in view of Visual Art and its Elements

Contemporary world animation, Basic Principles of Animation and Cell

Animation (Theory only), Color theory, Visual Composition, Typography

and its importance, Motion graphics and its importance, Cartoon stripe to

animated film (will include theory on basic principles of animation in sync

with the practical module), Various production techniques and process.

15

III Basic 3D modeling using MAYA

Introduction to polygon: Sub-Division Modelling; Nurbs Modelling;

Advanced Modelling. Introduction to shaders and textures: Using Hyper

shade; Applying texture to models/ characters; Photoshop; shaders; bump

mapping; Displacement mapping; Utility nodes. UV MAPPING: UV's;

Planner map; Automatic/spherical/ cylindrical map; Unfold, Repace.

Rigging- Introduction: Building skeleton- understanding joints, Forward &

inverse kinematics; Constraint; Skinning; Local Rotation Axis Controllers;

Set driver key; Blend Shapes, Reverse foot; Spline I.K.; FK – IG Switch.

Lighting-Introduction: Basic 3 point lighting (TODS DISCRIPTION);

Directional light; Ambient light; Spot light; Depth map shadow; Indoor /

Outdoor lighting. Animation – Introduction; Key frames; Squash & stretch;

Graph editor; Posing a character; Keys – Extreme & in-betweens; Animating

to Dialogue; Lip Syncing; Mechanics of Facial Animation. Dynamics:

Particle; Emitters; Fields, Soft bodies; Springs; Rigid bodies; Hardware

Rendering

15

IV Advance 3D and Special Effects 15

41



Camera: Creating Camera; Angle of view; Focal length; Depth of field;

Aperture; Film aspect ratio; Pixel aspect ratio; Clip planes; Z – depth; Motion

blur. Rendering: Using software renderer: Sean Line renders; Render settings.

Nubs Modelling: Nubs curves & surfaces; Components; Nubs continuity;

Tools.

Mental Ray: Special effects (after effect): Introduction to after effects, Basic

Tips and Tricks; Color Correction Using different techniques like Curve;

level; channels; Rules of Color Correction; Editing images using Camera raw,

Luminance and colors; Blending Layers and aid Compositing (Lights, Tints,

Color Balance, Wiggles); Advanced Effects, Effects with Layers(Particles);

3D Displacements; Motion Graphic + Creating Staggered Video; Creating

Animated Textures; Light Saber Effects; Making Silhouettes; Blending

masks.




1. Jeffrey Scott. (2003). How to write for Animation Published by Penguin USA.

2. Jean Ann Wright. (2005). Animation Writing and Development: From Script Development to

Pitch. Published by Focal Press

3. John Hart. (2007). The Art of Storyboard. Published by Focal Press.

4. John Lasseter & Steve Daly. (2009). Toy Story (The art and making of the animated film).

Published by Disney Editions.

5. Mike Wellins. (2005). Storytelling through Animation. Published by Cengage Learning.

6. Lee Lanier. (2007). Maya Professional Tips and Techniques. Published by Sybex.

7. Autodesk Maya Press. (2007). The Art of Maya: An Introduction to 3D Computer Graphics.

Published by Autodesk Maya Press.

8. Herbert Read. (1974). The Meaning of Art. Published by Faber & Faber.

9. Bruce D Kurtz. Visual Imagination. Published by Prentice Hall College Div.

10. Rudolph Arnheim. (2004). Art & Visual Perception: A Psychology of the Creative Eye.

Published by University of California Press; 2nd Revised edition edition.

11. David Lauer. (2011). Design Basics. Published by Wadsworth, 8th edition.

12. Alexander W. White. (2011). The Elements of Graphic Design. Published by Allworth Press;

2nd Revised edition edition

13. Preston Blair. (1994). Cartoon Animation. Published by Walter Foster.

14. Ernest Norling. (1999). Perspective Drawing. Published by Dover Publications Inc.

http://www.amazon.com/Maya-Professional-Tips-Techniques-Lanier/dp/0470107405/ref=sr_1_8/103-0875888-5783860?ie=UTF8&s=books&qid=1183527635&sr=1-8

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Autodesk+Maya+Press&search-alias=stripbooks

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Autodesk+Maya+Press&search-alias=stripbooks

42



Course Title: Advertising & Market Research







Course Objectives Emphasizing the strong functional linkages that exist in practice between

Advertising and Marketing this paper combines both. Advertising is an ever-growing field with new

job and research-based opportunities opening up all the time. In recent years, the addition of online

advertising has opened further possibilities. Students will understand concepts relating to Sales,

Advertising, Creative Design and Market Research.

Course Outcomes: Post-Graduates with an understanding of Advertising and Market Research

typically enjoy a wide range of employment opportunities in the fields of advertising, consumer

behaviour, market research, product and brand management, public relations, retail management, and

academics.


Hours

I Definition and Scope of Advertising

Advertising Principles&Objectives – Evolution of Advertising–

Classification of Advertising – Difference between Advertising, Public

Relations, and Publicity – Principles of Persuasions – Social and Economic

Aspects of Advertising

15

II Advertising Media & Advertising Agency

Characteristics of Different Mediums– Understanding Out-of-Home Media

(OOH) and Indoor Media – New Media– Media Mix – Media Planning –

Media Strategy –Role of an Ad Agency –Various Departments of an Ad

Agency –Stages of Campaign Planning

15

III Law and Ethics impacting Advertising Practices in India Drugs and Magic Remedies Act –Indecent Representation of Women

(Prohibition) Act, 1986 –Consumer Protection Act, 1986–Cigarettes and

Other Tobacco Products (Prohibition of Advertisement Rules) 2005 –

Surrogate Advertising –Public Service Advertising– Advertising Agencies

Association of India (AAAI) – Advertising Standards Council of India

(ASCI)

15

IV Lifecycle of a Product Determinants of Consumer Behavior: Psychographics, Demographics –

Factors influencing Consumer Behavior: Personal, Social and Cultural –

Market Research: Nature and Scope – Marketing Mix – Sales Promotion –

Definition of Brand: Brand Image – Brand Loyalty –Brand Positioning -

Conceptualizing Strategies–Study of Successful Advertising Campaigns.

15




Ahtaramullah, M. Saneeti Tanzeem Aur Intazam. NewDelhi

Azeem, M.A. & Sahaab, Z.H. (2009). Marketing Management. Himalaya Publishing

Brierly, S. (2002). The Advertising Handbook. London: Routeldge.

Fletcher, W. (2010). Advertising: A Very Short Introduction. London: Oxford University Press.

43



Gerard, J. T. (2004). Effective Advertising. London: Response Books .

Gupta, O. (2009). Advertising In India . New Delhi: Gyan Book Pvt Ltd.

Gupta, R. (2012). Advertising: Principles and Practices. New Delhi: S. Chand.

Jain, S., & Jethwaney, J. (2007). Advertising Management. New Delhi: OUP.

Kazmi, S. H., & Batra, S. K. (2002). Advertsing and Sales Promotion (Second ed.). New Delhi:

Excel Books.

Sage Handbook of Advertising. (2007). London: Sage.

Sengupta, S. (2008). Brand Positioning: Strategies and Practice for Competitive Advantages. New

Delhi: Tata Mac GrawHill .

Tiwari, S. (2007). The (Un)common Sense of Advertising: Getting the Basics Right. New Delhi:

Response Books.

Vilnilam, J. V., & Verghese, A. K. (2012). Advertising Basics! A Resource Guide for Beginners.

New Delhi: Sage.

44



Course Title: Public Relations & Corporate Communication







Course Objectives: The main objective of this paper is to equip students with analytical public,

Private and Corporate Communication issues from a range of academic and Practical Perspective as

well as train them to communicate effectively in the business world with the emerging concepts,

principles and strategies in relation to better decision making in the area of Public Relation and

Corporate Communication.

Course Outcomes: The main outcome of this paper is to train students with clearly, concisely and

strategically writing in range of formats and media. Develop a communication campaign or plan that

incorporates the key elements of planning, including situation analysis, strategies, objective, research,

target audiences, key massages and evaluation as well as equip with them analytically thinking about

communication problems and identify creative solution as per industry demand.


Hours

I Evolution and History of Public Relations

Public Relations (PR)- An Introduction, Origin of PR in world & India,

Definition & Significance of PR, , Basic Principles of PR, Kinds of PR,

Publicity, Propaganda, Public Affairs, Lobbing, Marketing PR, Corporate PR,

Publicity Bureau, Public relation Process, PRCE Model. PR Ethics

15

II Public & Corporate communication and its Strategic management

PR tools & technique, PR Campaigns, PR in Central and State Govt. PR in

Private entities, PR in Corporate Industries, Difference among Public, Private

and Corporate Public Relations, Public Relations regulatory Institutions,

Corporate Communication and Management, PR‘s Planning, Stakeholders,

Disaster Management, Conflict Resolution, Role of PR in Crisis

15

III Stakeholders, Customer and Media Relations

Publics in Public Relations, Customer and Media Relations, Medium of PR-

Press Conference, Press Releases, Broachers, Circular, Meeting, Exhibitions,

House Journal, Newsletters, Open House, Press kit, Press briefing, Tele-

Conferencing, e-mail, suggestion Boxes, Backgrounders, Rejoinders etc.

Feedback and evaluation of PR

15

IV Event Management & its Strategies

Introduction of Event Management (EM), Strategies for EM- Planning,

Developing, Organizing and Execution of Events, tool and Technique of

Event Management, Precautions during EM, Significance of EM, EM

Elements

15




1. Singh, JK. (2014) Media and Public Relations. New Delhi: APH Publishing Corporation

2. Verma, Shekhar. (2011) Advertising and Public Relations. New Delhi: Sonali Publications.

3. Winterson, David. (2010) Advertising and Corporation Communication. New Delhi Centrum

Press.

4. Fernandez, Joseph (2009) Corporate Communication: A 21st Century Primer. New Delhi:

Response Books.

5. Butterick, Keith (2012) Introducing Public Relations: Theory and Practice. New Delhi: Sage

Publication.

45



6. Brown, Rob (2010) Public Relations and the social web: How to use Social Media and Web 2.0

in Communications. London: Kogan Page Ltd.

7. Sharma, Diwakar (2004) Public Relations: An emerging specialized profession New Delhi: Deep

& Deep Publication Pvt. Ltd.

8. Banik, Dr. G.C. (2005) PR & Media Relations. Delhi: Jaico Publishing House

9. Ganesh, S. (1999) Introduction to Public Relations. Delhi: Indian Publishers and Distributors

11. Moore, H. Frazier &Kalumpa, Fran B. (2002) Public Relations : Principle cases and Practice.

Delhi: Surjeet Publications

12. Singh, J.K. (2011) Media and Public Relations. New Delhi: APH Publishing Corporations

13. Shrimesh, K.. Edited. (2005) Public Relations in Asia: An anthology. Singapore: Thomson

Learning

Ravindran, R.K. Edited. (1999) Handbook of Public Relations. New Delhi: Anmol Publication Pvt.

Ltd.

Vilanilam, J.V. (2011) Publications in India. New Delhi: Sage Publications.

Lesly, Philip. Edited. (2002) Handbook of Public Relations & Communications, New Delhi: Jaico

Publishing House

Sharma, Diwakar. (2004) Mass Communication- Theory and Practice in the 21st Century. New

Delhi: Deep & Deep Publication.

Taylor, Shirley. (1991) Communication for Business. Delhi: Addison Wesley Longman Ltd.

Wilcox, Dennis L. (1995) Public Relations: Strategies and Tactics

19. ऩमण्डमे, प्रो. (डॉ) वदंनम. (2013) ववशषेीकृतजनसऩंका . ऩचंकुरम: हरयममणमग्रन्थअकमदभी 20. भडंर, हदरीऩ. (2011) कॉयऩोयेटभीडडमम, दरमरस्ट्रीट: ऩब्ब्रकरयरेशन,

कॉयऩोयेटकम्मनुनकेशनऔयरॉत्रफगं. नईहदल्री: यमजकभमरप्रकमशन

21 नतवमयी, डॉअजुानवनंतवमयी, ववभरेश. (2007) जनसऩंका र्सद्धमंतऔयव्मवहमय. वमयमणसी:ववश्वववद्ममरमप्रकमशन

22 ऩतं, एन.सी. वद्वववेदी, भनीषम. (2007) ऩत्रकमरयतमएवजंन-सऩंका . नईहदल्री: कननष्कऩब्ब्रशसा, डडस्ट्रीब्मटूसा

23 बमनमवत, डॉसजंीववक्षऺप्रमभमथुय. (2008) जनसऩंका र्सद्धमंतऔयतकनी. जमऩयु:

यमजस्थमनहहदंीग्रन्थअकमदभी

46



Course Title: Film Appreciation

Course Code: PJM402GET






Course Objectives: The course focuses on helping the students appreciate cinema by understanding

its distinct language, its narrative complexity. Students will become acquainted with film's forms and

techniques.

Course Outcomes: This paper will allow students to understand, comprehend and appreciate cinema

as a form of popular art.


Hours

I Origins of Cinema The Theatre Scene- From Still to Motion Picture Camera –Early Pioneers –

Silent Era

15

II Indian Cinema Evolution & Development –Pioneer Indian Film Makers – The Silent Era -

Urdu and Indian Film Making - The Studio System

15

III Language of Cinema Theme, Story and Screenplay – Characteristics – Semiotics - Cinematic Terms

- Cinematography and Editing - Types of Shot - Set and Design - Lighting -

Sound/Music

15

IV Hindi Cinema

1950s ‐ Cinema and the Nation (Guru Dutt, Raj Kapoor, Mehboob) - The

Indian New-Wave - Globalization and Indian Cinema - The Multiplex Era

15




Anand, U. (1994). Theatre Ki Kahani. New Delhi: National Council for Education Research and

Training (NCERT).

Ansari, A. (2012). Hindustani Cinema Ka Aaghaz Aur Artakah. New Delhi: Arshia Publications.

Ashk, P. P. (1994). Hindustani Cinema Ke Pachaas Saal. New Delhi: Modern Publishing House.

Ashq, P. P. (2012). Hamara Cinema. New Delhi: National Council for the Promotion of Urdu

(NCPUL).

Azmi, A. (n.d.). Urdu Theatre: Kal Aur Aaj. New Delhi: Urdu Akademy.

Gulzar, (2003) Manzarnama: Hu Tu Tu . New Delhi: National Council for the Promotion of Urdu

(NCPUL).

Hameed, J. (2012). Aasmaane Film Ke Darakhshandaan Sitaray. New Delhi:

Hayward, S. (2016). Cinema Studies: Key Concepts. London: Routledge.

47



Course Title: Dissertation




Periods/Week : 4 Internal + External Evaluations : 100


Instruction Mode : Practical Exam Duration : Viva-Voce etc.

Course Objectives: The basic objective of this course is to inculcate the idea of academic research in

the mind of students.

Course Outcomes: They can learn how to do research for a given topic and they can imply

methodology to do the research and share their conclusion for the benefit of society.

tentative course division m.a.(jmc)manuu.ac.in/admissions/ma (jmc) syllabus 2018-19.pdf · 9. urdu...

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