ten+faces+of+innovation+definitions

8/12/2019 Ten+Faces+of+Innovation+Definitions

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Tom Kelley's 10Faces Of Innovationhe Learning Personas

Individuals and organizations need to constantly gather new sources of information inorder to e!and their "nowledge and grow# so the first three !ersonas are learning roles$These !ersonas are driven %y the idea that no matter how successful a com!any currently

is# no one can afford to %e com!lacent$ The world is changing at an accelerated !ace# andtoday's great idea may %e tomorrow's anachronism$ The learning roles hel! "ee! yourteam from %ecoming too internally focused# and remind the organization not to %e sosmug a%out what you &"now$ Peo!le who ado!t the learning roles are hum%le enoughto (uestion their own worldview# and in doing so they remain o!en to new insights everyday$

)nthro!ologist* is rarely stationary$ +ather# this is the !erson who ventures into thefield to o%serve how !eo!le interact with !roducts# services# and e!eriences in order tocome u! with new innovations$ The )nthro!ologist is etremely good at reframing a!ro%lem in a new way# humanizing the scientific method to a!!ly it to daily life$)nthro!ologists share such distinguishing characteristics as the wisdom to o%serve with atruly o!en mind, em!athy, intuition, the a%ility to -see- things that have gone unnoticed,a tendency to "ee! running lists of innovative conce!ts worth emulating and !ro%lemsthat need solving, and a way of see"ing ins!iration in unusual !laces$

he .!erimenter*cele%rates the !rocess# not the tool# testing and retesting !otentialscenarios to ma"e ideas tangi%le$ ) calculated ris"*ta"er# this !erson models everythingfrom !roducts to services to !ro!osals in order to efficiently reach a solution$ To share thefun of discovery# the .!erimenter invites others to colla%orate# while ma"ing sure thatthe entire !rocess is saving time and money$

he /ross*Pollinator*draws associations and connections %etween seemingly unrelatedideas or conce!ts to %rea" new ground$ )rmed with a wide set of interests# an avidcuriosity# and an a!titude for learning and teaching# the /ross*Pollinator %rings in %ig

ideas from the outside world to enliven their organization$ Peo!le in this role can often %e

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identified %y their o!en mindedness# diligent note*ta"ing# tendency to thin" in meta!hors#and a%ility to rea! ins!iration from constraints$

he Organising PersonasThe net three !ersonas are organizing roles# !layed %y individuals who are savvy a%outthe often counter*intuitive !rocess of how organizations move ideas forward$ )t I0.O# weused to %elieve that the ideas should s!ea" for themselves$ 1ow we understand what the

2urdler# the /olla%orator# and the 0irector have "nown all along3 that even the %est ideasmust continuously com!ete for time# attention# and resources$ Those who ado!t theseorganizing roles don't dismiss the !rocess of %udget and resource allocation as &!oliticsor &red ta!e$ They recognize it as a com!le game of chess# and they !lay to win$

he 2urdler*is a tireless !ro%lem*solver who gets a charge out of tac"lingsomething that's never %een done %efore$ 4hen confronted with a challenge# the2urdler gracefully sideste!s the o%stacle while maintaining a (uiet# !ositivedetermination$ This o!timism and !erseverance can hel! %ig ideas u!end the status(uo as well as turn set%ac"s into an organization's greatest successes5des!itedoomsday forecasting %y shortsighted e!erts$

he /olla%orator *is the rare !erson who truly values the team over the individual$ Inthe interest of getting things done# the /olla%orator coaes !eo!le out of their wor" silosto form multidisci!linary teams$ In doing so# the !erson in this role dissolves traditional%oundaries within organizations and creates o!!ortunities for team mem%ers to assumenew roles$ 6ore of a coach than a %oss# the /olla%orator instills their team with theconfidence and s"ills needed to com!lete the shared 7ourney$

he irector *has an acute understanding of the %igger !icture# with a firm gras! onthe !ulse of their organization$ 8u%se(uently# the 0irector is talented at setting the stage#targeting o!!ortunities# %ringing out the %est in their !layers# and getting things done$Through em!owerment and ins!iration# the !erson in this role motivates those aroundthem to ta"e centre stage and em%race the une!ected$



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he 9uilding PersonasThe four remaining !ersonas are %uilding roles that a!!ly insights from the learning rolesand channel the em!owerment from the organizing roles to ma"e innovation ha!!en$4hen !eo!le ado!t the %uilding !ersonas# they stam! their mar" on your organization$Peo!le in these roles are highly visi%le# so you:ll often find them right at the heart of theaction$

he .!erience )rchitect* is that !erson relentlessly focused on creating remar"a%leindividual e!eriences$ This !erson facilitates !ositive encounters with your organizationthrough !roducts# services# digital interactions# s!aces# or events$ 4hether an architect ora sushi chef# the .!erience )rchitect ma!s out how to turn something ordinary intosomething distinctive5even delightful5every chance they get$

he 8et esigner*loo"s at every day as a chance to liven u! their wor"s!ace$ They!romote energetic# ins!ired cultures %y creating wor" environments that cele%rate theindividual and stimulate creativity$ To "ee! u! with shifting needs and foster continuousinnovation# the 8et 0esigner ma"es ad7ustments to a !hysical s!ace to %alance !rivate andcolla%orative wor" o!!ortunities$ In doing so# this !erson ma"es s!ace itself one of anorganization's most versatile and !owerful tools$

he 8toryteller* ca!tures our imagination with com!elling narratives of initiative# hardwor"# and innovation$ This !erson goes %eyond oral tradition to wor" in whatever medium%est fits their s"ills and message3 video# narrative# animation# even comic stri!s$ 9yrooting their stories in authenticity# the 8toryteller can s!ar" emotion and action#transmit values and o%7ectives# foster colla%oration# create heroes# and lead !eo!le andorganizations into the future$



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he /aregiver*is the foundation of human*!owered innovation$ Through em!athy# theywor" to understand each individual customer and create a relationshi!$ 4hether a nursein a hos!ital# a sales!erson in a retail sho!# or a teller at an international financialinstitution# the /aregiver guides the client through the !rocess to !rovide them with acomforta%le# human*centered e!erience$


ten+faces+of+innovation+definitions

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