http://www.linkedin.com/company/ten2two @Ten2Twohttp://www.ten2two.org http://jointen2two.blogspot.co.uk/

Ten2Two Memberdevelopmentworkshop

Managing your digital personality

Building a professional presence

What are we aiming to achieve?

We are going to:

Review some of the social media tools

Outline some simple strategies

Give you some simple tips

Prompt you to get involved

We are not....

Going to make you a social media star...

Who the hell are you?And what gives you the right?

Launched the first ‘consumer’ ISP in the UK, 1997

Marketed the first UK broadband trials, 1998

Conceived Europe’s biggest broadband co, 1999

Put Hamleys & Links of London online, 2001

Attracted 4,500 applications via facebook, 2009

Involved the first serious ‘viral’ product recall, 2010

900+ LinkedIn connections, 2,000+ Twitter followers

Still learning...

Hand

s Up

if yo

u...

What would you give up to keep your broadband connection?

65% would give up alcohol

76% chocolate

78% coffee

25% sex

2 billion youtube downloads per day

5+ million iPads in the UK

It took:

AOL 9 years to hit 1 million users

Facebook 9 months...

...’Draw Something’ - 9 days!

“I don’t do technology…”

2+ billion tweets a week

“This is a great time for women...”

“Women are really good at social media. It taps into their natural ability to make

connections”

OMG!! Where do I start?!Start somewhere & learn by doing...

An extension of what you do every day...

(Business) NetworkingDo you do it?

The process though which we find, build and maintain relationships

20% of time extending...80% of time deepening...

Social media connects...People and platforms

1. Maintain business relationships

2. Re-establish relationships

3. Establish new relationships

4. Keep in touch efficiently

5. Build knowledge effectively – and cheaply

It’s free

The only cost is your time

Let’s take a look...People and platforms

• The world’s largest professional network

• 12m+ members in the UK, tripled in 3 years

• 4/5 UK professionals on LinkedIn

• 200+ million users worldwide

“LinkedIn is the one place you need to be professionally online.

“You need to control your personal brand. Don’t let the market make assumptions about you“

You

Work Contact

Work Contact

Friend Contact

Your ‘network’ matters:

Who do you know who knows someone?

Are you connected in your industry?

What are the companies you’re interested in doing?

Researching ‘people’ through people

Build your profile‘A Live CV’

Build your connections

Your professional network

Follow companies‘Keep up to date’

Be part of communities

‘Join in’

• Photo – professional or ‘notable’

• Headline – the F word is key

• Summary - impact

• 3 Job titles listed – current + 2 past

• Skills – at least 3 listed

• Education – 100% rating

• At least 50 connections and rising – 100+ easy

• “Find out what’s happening, right now, with the people and organisations you care about.”

• 2+ Billion searches per day

• 3 yrs to hit 1st bn tweets, now < 3 days

• 600 million users, 200+ million active

• Bieber 47m +2m• Adele 18m +.7m• BBC 8m +1m• Arsenal 3m

Private messaging beyond tweets

Great way to access information and

support

Access specialist and supportive people

Build brand presence and momentum

Conversations build on connections

Get an ID‘Your twitter name’

Post a message‘Public TXT – 140 characters’

Follow people‘Follow people and orgs’

Follow your community news

Be followed by othersYou never know...

#Trending‘Follow hot topics’

Conversations, information and connections

1. Sign-up for an account and register your twitter name

2. Find the accounts you find most compelling and

follow them to follow their conversations

3. Find some friends, start conversations, share information, pass on interesting stuff

4. Remember: ‘Coffee break’ activity – don’t get obsessed!

5. Understand something that’s definitely not going to go away

Do you have something to say?

Build momentum

Demonstrate expertise

Build brand and personality

• Mission is to give people the power to share and make the world more open and connected.

• 1.1bn monthly active users...

• 1 in 6 web pages viewed are facebook pages…

Keep in touch directly

Communicate & inform

Keep in touch with brands and businesses

Keep in touch with communities

Why more than one?

Set some goals and understand why you’re doing it

Learn by doing.You have to participate to understand

Have more than a minimum presence to show you’re involved and you’re in control

Don’t put it off if you’re committed to a professional career. It won’t go away

Choose your media

It’s a coffee break activity....planes, trains and automobiles...

Be personal - just like you’d be at work

...Lock your facebook profile if you have different personal and professional personas

“This is a great time for women...”

“Women are really good at social media. It taps into their natural ability to make

connections”

http://www.linkedin.com/company/ten2two @Ten2Two@ten2twoNherts

http://www.ten2two.org http://jointen2two.blogspot.co.uk/

Homework:• Connect with me on LinkedIn – nicely!• Take a look at the blog• Follow us on Twitter and try a Retweet• Follow Ten2Two on LinkedIn and ‘like’ us

Who feels encouraged?

Who feels despondent?

http://www.linkedin.com/company/ten2two @Ten2Twohttp://www.ten2two.org http://jointen2two.blogspot.co.uk/

Thank you forListening & pass it on!