ten weeks to prepare… and ten seconds to tweet
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Ten Weeks to Prepare… and Ten Seconds to Tweet. Eileen Boswell Community Transportation Association of America February 25, 2011 The Catholic University of America’s Bridging the Spectrum Symposium. CTAA EXPO. Overcoming Skepticism. It’s a no-brainer.”. 1.) Be prepared. - PowerPoint PPT PresentationTRANSCRIPT
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Ten Weeks to
Prepare… and Ten
Seconds to TweetEileen Boswell
Community Transportation Association of America
February 25, 2011The Catholic University of America’s Bridging the Spectrum Symposium
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CTAA EXPO
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Overcoming Skepticism
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It’s a no-brainer.”
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Five
Sim
ple
Rule
s 1.) Be prepared.
2.) Enlist allies.
3.) Every conference has a beginning, middle, and end.
4.) Embrace place.
5.) Take it easy.
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From California to the Heartland
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Ten Weeks to
Prepare
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Befo
re th
e Co
nfer
ence Build relationships
Get the password
Branding the feed
Know your event
Build a following
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Build
ing
a Fo
llowi
ng Conference attendees
Members who can’t attend
Partners
Industry leaders
Local businesses
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Embr
ace
Plac
e
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Mark
etin
g th
e Fe
ed On Twitter
In emails to attendees
In print materials announcing conference
In print materials at conference
At coffee stations during the conference
On CTAA home page
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Getting the Feed on CTAA.org
Using Twitter's open source code, we created feed widgets run by javascript to pull a user's "profile" tweets and display them via XHTML/CSS on our Web pages.
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Ten Seconds to
Tweet
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Durin
g th
e Co
nfer
ence
1.) Pay attention
2.) Pay attention
3.) Pay attention
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Nam
e Dr
oppi
ng, T
witte
r-St
yle
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Don’
t For
get
Hash
tags
!
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“When” not “If”
Less
ons L
earn
ed
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Real
Con
tent
…wi
th P
erso
nalit
y!
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Capturing Conversations
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Anno
unce
men
ts
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Fun
Stuff
, Fre
e Tim
e
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Unex
pect
ed B
enefi
ts
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Afte
r the
Con
fere
nce
Close the feed
Document what you did
Discuss lessons learned
Celebrate success
See who was Tweeting
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Closing Thoughts
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Capturing a Conference
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Little Things Mean a Lot
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Sugg
estio
ns
Follow conferences on Twitter
Make it a team effort
Use last year’s feed to enhance this year’s conference
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Eileen Online [email protected] twitter.com/CTAAEXPO twitter.com/NRCtrans twitter.com/eileencan embeddedlibrarian.blogspot.com