ten things you should know about linkedin

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Ten Things You Should Know About LinkedIn 1. Not just for job hunting. It is a marketing channel. An opportunity for both personal and business marketing. A powerful tool for managing your contacts, providing you with up to date information as people change jobs, and allowing you to keep in contact with them. 2. What to share? Articles you find that are easily digestible, relevant and solve a problem. Also like" what others share. This is a professional, social media channel. Be professional and social. 3. What to post? Make it easily digestible. Relevant. Solves a problem. 4. Set up a company page. Promote your LinkedIn company page. Add a LinkedIn follow button on your main web site to direct people to your LinkedIn company page. Introduce your products and services by way of an article about the theory or problem, rather than a direct sales approach. If wanting to do the direct sales approach use LinkedIn paid promotions which enable you to really drill down into demographic details such as gender, age group and salary. 5. Host discussion groups for your industry. Check group rules on the top right-hand side before posting in any community. Most will have some restrictions on sales posts. Groups are for sharing not sales pitches. 6. Research people and companies to find potential links to new sales prospects. 7. Generate leads. Consider sharing some of your expertise (enough to interest prospects) via LinkedIn Answers. This Q&A forum provides an opportunity for your staff to increase the public profile of the organisation by answering questions relating to their area of expertise. 8. Coordinate your organisation’s LinkedIn activities. One person and a deputy should do that. 9. Recommend others and ask for recommendations. LinkedIn has a culture of quid pro quo. Win friends (and remind people you exist) by returning the favour with endorsements as well. 10. Publish Thought Leadershippapers utilising their “publish a post” function. Not long. 750 words are adequate plus article specific bio. Create a catchy headline to attract attention. . Contact Barry Jenner at [email protected]; 0418 821183 or msaconsulting .com.au

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Page 1: Ten Things You Should Know About LinkedIn

Ten Things You Should Know About LinkedIn

1. Not just for job hunting. It is a marketing channel. An opportunity for both personal and

business marketing. A powerful tool for managing your contacts, providing you with up to

date information as people change jobs, and allowing you to keep in contact with them.

2. What to share? Articles you find that are easily digestible, relevant and solve a

problem. Also “like" what others share. This is a professional, social media channel.

Be professional – and social.

3. What to post? Make it easily digestible. Relevant. Solves a problem.

4. Set up a company page. Promote your LinkedIn company page. Add a LinkedIn follow button

on your main web site to direct people to your LinkedIn company page. Introduce your

products and services – by way of an article about the theory or problem, rather than a direct

sales approach. If wanting to do the direct sales approach use LinkedIn paid promotions

which enable you to really drill down into demographic details such as gender, age group and

salary.

5. Host discussion groups for your industry. Check group rules on the top right-hand side before

posting in any community. Most will have some restrictions on sales posts. Groups are for

sharing not sales pitches.

6. Research people and companies to find potential links to new sales prospects.

7. Generate leads. Consider sharing some of your expertise (enough to interest prospects) via

LinkedIn Answers. This Q&A forum provides an opportunity for your staff to increase the

public profile of the organisation by answering questions relating to their area of expertise.

8. Coordinate your organisation’s LinkedIn activities. One person and a deputy should do that.

9. Recommend others and ask for recommendations. LinkedIn has a culture of quid pro quo.

Win friends (and remind people you exist) by returning the favour with endorsements as well.

10. Publish “Thought Leadership” papers utilising their “publish a post” function. Not long. 750

words are adequate plus article specific bio. Create a catchy headline to attract attention. .

Contact Barry Jenner at [email protected]; 0418 821183 or msaconsulting .com.au