The Ten Things Every VC Needs to Know About Internet Marketing

Jay BerkowitzTen Golden Rules

www.TenGoldenRules.com

561-620-9121

Objectives

• What to look for in Investments• What’s Hot right now in Social

Media and eCommerce• Tools to impress the ‘cool kids’• How to Cost effectively

generate traffic to a website • Turn traffic into leads & sales• How to get a website ranked at

the top of Google searches• Measure lead cost and

generate profitable ROI

U San Fran Internet Masters Certificate

Recent MediaWall Street Journal

Recent MediaBusiness Journal

Recent MediaFOX TV

The Ten Things Every VC Needs to Know About Internet Marketing

Jay BerkowitzTen Golden Rules

1. The company you invest in today… is not the company

that will make millions tomorrow

‘I know half of my Advertising is wasted… I just don’t know which half’

John Wanamaker

110000BBiilllliioonn

SSeeaarrcchh™™

#2 You can measure ROI…to the penny

Pay Per Click

18

Advanced PPC Local

Landing Page Performance + 44%

2. You can measure ROI to the penny

#3 Internet Advertising is

NOT Expensive

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

Highlight textCopy into Word

Docment

Target 250 – 1000 words per page

Build links TO your site

TenGoldenRules has 4,979 Links TO

the site

Directory links Business.comPage Rank

7/10

TenGoldenRules.com Meta tags match content

SEM Rush – search results on first 2 pages of Google

Target – Own Google Real Estate

3. Internet Advertising is not

Expensive. SEO is Free!

#4 It’s easy to find out about the market

860 Pages Indexed or

‘read’ Alexa Rank 1,836,339

SEO QuakeToolbar

Google Page Rank 5/10

6,061,885 Alexa Rank

SEO QuakeToolbar

263 Links TO the site

Google Page Rank 4/10

217 pages indexed ‘read’ by Google 7,910,688

Ranked on Alexa

SEO QuakeToolbar

Google Page Rank 3/10

Google Page Rank 2/10

1,360 pages indexed ‘read’ by

GoogleAlexa Rank 3,147,325

SEO QuakeToolbar

Compete.com track unique visitors

SpyFu.com estimate competitor’s Pay Per Click Spending

4. It is easy and free to evaluate an industry and competitors

#5 It is for Every

Business!

5. Internet Marketing is for EVERY

business

#6 It’s not too late to learn this internet stuff

Podcast.TenGoldenRules.com

Personalized News Feed

6. It is easy to learn this stuff.

The rule of 3

#7 Blogging

Technorati State of the Blogosphere Report

• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a

month earn an average of $75,000• Jason Kottke quit his job to blog full-time and

asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

7. Blogging = your own website

#8 You can find the People

Craigslist – Classifieds, Real Estate, Very Few Pay

Alexa Rank 47

Google Page Rank 8/10

Facebook – Rising Star

8. Find good people where they hang out

Add a UVP “Unique Value

Proposition”

Add Copy for the Search

Engines

4 Second Rule Who are you,

what site offers

Repeat Navigation

Add a site map

20-30% are searchers

“Top Right”

Site Utilities such as Log in, Contact

and phone for Local Business

Navigation Top or left!

Logo Top Left throughout the site link “Home”

9. Your website can be a lead magnet

10. What’s HOT?Deal a day Websites

Groupon Announces $1.35 Billion Valuation Round

Location Based Networking

Augmented RealityAccrossAir

Augmented RealityAccrossAir

Info Marketing

Info Marketing

Facebook Fan Pages

S-Commerce

YouTube – 100 Million Views/Day!

Alexa Rank 3Google Page

Rank 8/10

YouTube – BlendTec

Twitter is my Personalized News Feed

Twitter = Microblogging, 140 Characters

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

Does it Work for Business?11:53 AM

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!

8:10 AM May 2nd

Does it Work for Business?11:55 AM

1. It’s not what you start…2.Measurable to the Penny3. Internet Advertising is NOT Expensive4.Compare to Competitors5. It is for your business!6. It’s not too late to learn7.What are they doing at their desks8.You can find great People9. Your website is a lead magnet10.What’s Hot!

Ten Things Every VC needs to know about

Internet Marketing

What is TenGoldenRules.com?Landing Pages & Conversion

What is TenGoldenRules.com?Video

What is TenGoldenRules.com?Search Engine Marketing

What is TenGoldenRules.com?eNewsletters

What is TenGoldenRules.com?New Program Launch Strategy

1. Try 1 thing today!

2. Please ‘pay-it-forward’– Join the Conversation – Podcast call in 206-888-6606– Be my friend! Linked In, Facebook, Twitter– Speaking Opportunities– Consulting, Search, Conversion, Affiliate, SEO PR

3. Slides

Ten Things Every VC Needs to Know About Internet Marketing

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

Jay@TenGoldenRules.com