ten steps to the right advertising or digital career

27
© 2014 Job Propulsion Lab Ten steps that will get your career on the right path.

Upload: job-propulsion-lab

Post on 13-Jun-2015

1.096 views

Category:

Career


2 download

DESCRIPTION

Pursuing a noteworthy career in advertising or digital is difficult because of the complexity of the industries. This presentation shares ten key things you must do if you want a chance at success.

TRANSCRIPT

Page 1: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

Ten steps that will get your career on the right path.

Page 2: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

A career that starts on the wrong path usually ends there.

Page 3: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

1

2

3 3

Fame Obscurity

Your career path

The

ABYSS

Your first two jobs dictate the path your career takes.

Page 4: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

1If your first job is the wrong job, you learn the wrong things.

Page 5: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

If your second job is the wrong job, your portfolio gets worse, not better. 2

Page 6: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

1

2

3 3

Fame Obscurity

Your career path

The

ABYSS

Once you’re on the path to obscurity, it’s almost impossible to get on the right path.

Page 7: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

1

2

3 3

Fame Obscurity

Your career path

The

ABYSS

So one of your first two jobs must be at a great company.

Page 8: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

FACT: Great companies don’t hire people from obscure ones.

Page 9: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

Ten things you must do to get on the right path.

Page 10: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

1. Get help.Professional training is a must if you are going to succeed.

You don’t have time to learn by trial and error.

Page 11: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

2. Plot your course.Know what you want.

Target employers.

Create a career plan.

Page 12: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

3. Build the right portfolio.Your work must show how you will make your employer better.

Page 13: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

4. Market yourself.Use everything you have learned to brand and market yourself.

Page 14: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

5. Become a brand.Everything you do should support your career goal.

Winning awards is only part of what makes you more marketable.

Page 15: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

6. Stalk. Quietly.Use social media to learn everything about your future employer’s work, people and culture.

Page 16: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

7. Talk. Loudly.You’re on display. Always reflect professionalism, especially when using social media.

Page 17: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

8. Look like a pro.Your portfolio has to show you’re ready to do the work even if you never have.

Used by permission

Page 18: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

8. Look like a pro.It must contain something that the company wished it had done.

Used by permission

Page 19: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

8. Look like a pro.Don’t rationalize about your work. If it’s not good enough, drop it.

Used by permission

Page 20: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

9. Act like a pro.Social skills are as important as technical and creative skills.

Page 21: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

The  Talent-­‐Job  Mismatch.  (Human  Resource  Execu/ve  online)  

Employers  responding  to  a  McKinsey  survey  iden8fied  so:  skills  -­‐-­‐  quali8es  such  as  work  ethic,  teamwork  and  communica8on  -­‐-­‐  as  more  cri8cal  than  the  hard  skills,  and  o:en  lacking  in  the  graduates  and  students  they  interview.

Page 22: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

10. Don’t blow the interview.Your work gets you in the door. It won’t get you the job offer.

Page 23: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

FACT:A job interview is the

“What’s-Wrong-With-This-Person?” Meeting.

Page 24: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

Success doesn’t happen by chance.

Page 25: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

Success doesn’t happen by chance.

Neither does failure.

Page 26: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

[email protected]

Get a free, brutally honest portfolio critique.

Page 27: Ten Steps To The Right Advertising or Digital Career

© 2014 Job Propulsion Lab

[email protected]/JobPropulsionLab [email protected]