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Starting Your Business

1

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2

BARAKAH NETWORKSTO BECOME SUCCESSFUL

IN BOTH WORLD

Company Nameand Slogan

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Companys Organizational

Chart

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CEOMOHD ZAINUDIN BIN MOHAMED

ZAINI

VP ofMarketingSHAFIEI

BIN AREP@ARIFF

VP ofOperations

MOHD.NURSALAMBIN ABD.RAHIM

Chief FinancialOfficer

HALIMATONBINTI HASHIM

AnalystMAIZATUL

HUSNA BINTIABD YADI

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4

SCOPE

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VISION

- TO DEVELOP A MULTI TASK BLUE TOOTHHEADSET

- OUR CUSTOMERS SHOULD BE ABLE TO USED OURPRODUCT IN JUST ONE CLICK

- ENJOY FLEXIBILITY AND ABSOLUTE CONTROL TOTHE DEVICE.

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Criteria Competition 1ARCTIC SOUND

P311 Bluetoothheadset

Competition 2Bose Blue Tooth

Headset

Competition 3Aliph Jawbone Era

Battery Life 20 hours of talktime

400 hours of

standby

4.5 hours of talk

time

100 hours of

standby

5.5 hours of talk

time

10 day sof standby

Comfort/Adjustability

Comfortable, even

for long periods of

time

lightweight,

available in left- or

right-side design

sophisticated,

architectural

Noise Cancellation high high medium

Range 30 meters(100 feet)

30 feet 25 feet for music,and 30 feet for

conversation

Price $37.95 $134.95 $129

Yearly Sales 10000 units 5000 units 3000 units

Competitive Assessment

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ARCTIC SOUND P311 Bluetooth

headset

7

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Bose Blue Tooth Headset

8

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Aliph Jawbone Era

9

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IdealCustomer 1

IdealCustomer 2

Demographics Teenagers Working people(25-40)

Current Product Purchased Aliph Jawbone Era Bose Blue ToothHeadset

Price paid for the currentproduct

$129 $134.95

Customer Value Proposition:Why Purchased Product?

Music,reasonable price

Function,Style

How customer purchasesproduct (What channel?)

Website, directsales

Website,direct sales

Potential Customers

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Competitive Positioning Map

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Range(feet)

100

30

$37.95 $129 $134.95Price

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Strategy Our Company Support &Justification

for YourStrategy

Price Consumer Price $ 135 Affordable

Product Key Product Features Call Quality

Noise Cancellation

Battery Life

Comfort

StyleRange

Sound

Price

Bonus Features

Research And

Development

Place Channel Strategy and

Channel Partners

Website, direct sales Lazada/superbuy

Shopping mall

Promotion Where and How Much Urban : $130

Rural : $125

Suit with the place

Yearly Sales

Forecast

Yearly Sales Forecast

in Units

10000 units medium

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Competitive advantage

Resources How it was achieved

Valuable -product is highly valued by the customer-Affordable price

Rare -Unique design-stylish

Not Imitable -costly or difficult for a competitor to copy

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Key Assumptions

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What is theassumption?

What happensif you arewrong?

How will youmanage the risk

(i.e. test theassumptions)

1 To sell qualityproduct

The produt isdamage

Try to review thisproduct

2 Customer willchoose our

product

Customer mightfind another

product

Try to improve ourproduct

3 Our companywill gain the

profit

We mightincurring losses

Try to use secondalternative plan