telling your green story niagara sustainability workshop 2014
DESCRIPTION
Best Practice Sharing workshop, Laura Dunkley of L Dunkley Communications started a round table discussion with NSI partners by introducing the key pieces to telling your green story. Carbon Project partners then shared their greening successes and challenges, providing inspiration for some and an open forum to brainstorm solutions for others. The overarching conclusion: sustainability solutions are not ‘one size fits all’.TRANSCRIPT
L Dunkley Communications
Best Practice SharingThe Carbon Project
A Partner WorkshopPresented by Laura Dunkley
Feb 21 2014
L Dunkley Communications
Your Green Story
L Dunkley Communications
Who
Your Green Story
Know it
Be it
Tell it
Leveraging your
Partnership with
L Dunkley Communications
Your Green Story
Enhanced Brand
Employee Attraction /
Retention
Cost Savings
(Energy +)
Risk Mitigation
Know it
Why
L Dunkley Communications
Your Green Story
Carbon Project Employee GREEN TEAM programs
Community GREEN Projects
Know it
What
L Dunkley Communications
Your Green Story
Know it
Be it Employees Opportunities Set
EXPECTATIONS Communication Open Door
Policy
Company Culture
L Dunkley Communications
Your Green Story
Know it
Be it Community
Projects Media Suppliers Policies /
Regulations Charities Networking
Groups
Public Relations
L Dunkley Communications
Who
Your Green Story
Know it
Be it
Customers Employees Shareholders Government Media
L Dunkley Communications
Who
Your Green Story
Know it
Be it
Tell it
L Dunkley Communications
Who
Your Green Story
Know it
Be it
Tell it
Unexpected Get to the
Point Emotions Timely Relevant Truthful
L Dunkley Communications
Con
ten
t C
reati
on E-
Newsletter
Blog
Photos
Presentations
Maps
Graphs
Videos, Webinars
Podcasts
Whitepapers
Illustrations
Project
L Dunkley Communications
Traditional
• E-
Newsletters
• Online
Chats
• Newspapers
• Magazines
• Television
• Radio
• Press
Releases
• Direct
• Signage
• Brochures
• Packaging
• Events
• Website
• Social Media
• Blogging
• Online Forums
Digital
L Dunkley Communications
1.15 Billion
+total users
500Million
+total users
238Million +total users
500Million
+total users
130Million +total users
70Million +total users
1Billion+Unique
visitors on YouTube
www.lauradunkley.com
L Dunkley Communications
Who
Your Green Story
Know it
Be it
Tell it
L Dunkley Communications
Who
Your Green Story
Know it
Be it
Tell it
Two-Way Communicatio
n
L Dunkley Communications
Our Partners
L Dunkley Communications
WebsiteBlogsAnnual ReportResource Library
Social MediaExperti
se Program
Support
LogosPress Release
Email SamplesEmail Taglines
Welcome Kit
EmployeeCommunityNetworking
Carbon Project
WritingResearchEnvironmental
L Dunkley Communications
Our Partners
Your Stories Photos, Articles, Video
Challenges Your ideas
L Dunkley Communications
Workshop Discussion
L Dunkley Communications
Workshop TopicsCarbon Project Stories to
shareSustainability stories beyond
Carbon ProjectProject Challenges - ideas,
planning, execution, evaluation, resources
Employee EngagementCommunication tips &
successes
L Dunkley Communications
Your Green Story
What can we do to help?