telling the bhl story: outreach strategies to fulfill bhl strategic goals
TRANSCRIPT
Telling the BHL Story
Outreach Strategies to Fulfill BHL Strategic Goals
Grace Costantino 13 April 2016 | BHL Members Meeting
Strategic Plan BHLStrategicGoal3:UserEngagement
IncreaseglobalawarenessabouttheBHLandbiodiversityissuesthroughoutreach,learningandeduca@on,branding,andcollabora@onwithexis@ngandnewusercommuni@es.
ThezoologyofthevoyageofH.M.S.Beagle....London,Smith,Elder&Co.,1838-.hHp://biodiversitylibrary.org/page/40299839
Outreach Objectives
Increase awareness about BHL and grow our audience.
Keep audiences informed about project developments and services.
Foster dialogue among audiences about biodiversity topics and BHL collections.
123
Outlined in BHL Strategic Plan under Goal #3
Outreach Strategy
AlbumofAbyssinianbirdsandmammalsChicago:FieldMuseumofNaturalHistory,1930.hHp://biodiversitylibrary.org/page/2836666
BHL’sOutreachStrategyisdetailedinthe“OutreachandCommunica@onPlan”
bit.do/BHLOutreachPlanAsummaryoftheplanisavailablehere:
bit.do/BHLOutreachSummary
Social Media
>35,000 Across our social media channels, we have a combined
following of people
>2.9 Million On average, each month on social media we reach
people
>5 Million On average, each month our content on social media is seen
times
Objective One: Increase Awareness & Grow Audience
Traffic Back to BHL
All outreach content includes links back to BHL resources.
39,000+ Unique Visitors to BHL from social media in 2015 (202% increase compared to 2014!)
Top Referrers:
(59% of these were new users that had never visited BHL before!)
Objective One: Increase Awareness & Grow Audience
Promotional Materials Objective One: Increase Awareness & Grow Audience
All Available Swag: • Brochures • Business Cards • Pens • Buttons • Stickers • Fieldnotes
Printable Promotional Materials: biodivlib.wikispaces.com/Promotional+Materials
BHL Science Impact Objective One: Increase Awareness & Grow Audience
Highlight the importance and impact of BHL in scientific, cultural, and other appropriate discipline
applications. BHL Users Blog Series
Twit
ter &
Fac
eboo
k
Newsletters & Reports
Find Them: biodivlib.wikispaces.com/Press+Room
Objective Two: Keep Audiences Informed about Project Developments & Services
Objective Three: Foster Dialogue among
Audiences about Biodiversity Topics &
BHL Collections
How are we doing this?
Campaigns
IncreaseinEngagementsonSocialMedia
ViewsonBlogContent EngagedUsersonSocialMedia
VisitstoBHLfromSocialMedia
NewFollowersonSocialMedia
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Campaigns
#BHLat10 Campaign Goals: • DemonstrateBHL’simpactonscience• (NLWthemew/#LibrariesTransformBiodiversity
Research.)• HighlightBHL’shistory&growth.• HighlightCollecJonsaround10thAnniversaryThemes.• HighlightMember&AffiliateContribuJons&Milestones.• SupportBHLfinancialsustainability.• CafePressStore
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Campaigns
#BHLat10 Campaign Goals: • DemonstrateBHL’simpactonscience• (NLWthemew/#LibrariesTransformBiodiversity
Research.)• HighlightBHL’shistory&growth.• HighlightCollecJonsaround10thAnniversaryThemes.• HighlightMember&AffiliateContribuJons&Milestones.• SupportBHLfinancialsustainability.• CaféPressStore
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Campaigns
#BHLat10 Campaign Goals: • DemonstrateBHL’simpactonscience• (NLWthemew/#LibrariesTransformBiodiversity
Research.)• HighlightBHL’shistory&growth.• HighlightCollecJonsaround10thAnniversaryThemes.• HighlightMember&AffiliateContribuJons&Milestones.• SupportBHLfinancialsustainability.• CafePressStore
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
www.cafepress.com/biodiversityheritagelibrary
Campaigns
#BHLat10 Campaign Goals: • DemonstrateBHL’simpactonscience• (NLWthemew/#LibrariesTransformBiodiversity
Research.)• HighlightBHL’shistory&growth.• HighlightCollecJonsaround10thAnniversaryThemes.• HighlightMember&AffiliateContribuJons&Milestones.• SupportBHLfinancialsustainability.• CaféPressStore
Objective Three: Foster Dialogue around Biodiversity Topics & BHL Collections
Priorities in 2016 • Awareness Package
• Focus on Scientists & Librarians • Outreach Materials • Social Media Strategies
• Videos • Quarterly Periscopes/Webcasts • Videos for Social
• Fundraising • Analyze CafePress Success • #BHLDonorImpact
Thank You!
Kuns=ormenderNaturLeipzigundWien.1904.
hHp://biodiversitylibrary.org/page/33543656
Grace CostantinoOutreachandCommunicaBon