Information CultureOctober 1, 2012

How Technology is Changing this MediumTelevision

Information Culture

Oct 1, 2012

Over The Top

“For two decades, cable TV, joined later by satellite providers, has been the dominant force in delivering video content to homes and businesses in the US. Lately that dominance has been challenged by Internet video providers like YouTube and streaming Internet TV delivered to special set-top boxes with weird names like Roku and Boxee, or Blu-Ray DVD players, or even “Smart” TVs themselves.”

http://www.readwriteweb.com/archives/the-end-of-cable-tv-how-everyone-will-watch-television-in-the-future.php

In the fields of Broadcasting and Content Delivery, Over-The-Top Content (OTT) means Broadband Delivery of Video and Audio without the Internet Service Provider being involved in the control or distribution of the content itself. The provider may be aware of the contents of the IP packets, but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.

Information Culture

Oct 1, 2012

US Based Providers

OTT Service Providers

Netflix• Established in 1999 as a subscription based digital distribution service• by 2009 it was offering a collection of 100,000 titles on DVD and had surpassed 10

million subscribers• Netflix expanded it’s digital streaming service and in 2012 to include “Original

Programming”

HULU• Established in 2007. Offers ad-supported on-demand streaming video of TV shows,

movies, webisodes and other new media from NBC, Fox, ABC, CBS, Nickelodeon, and other networks.

• Free and premium subscription models.

Amazon • Established in 2006. Offers a number of television shows and films for rental and

purchase• Unlimited streaming on certain titles for Amazon Prime subscribers.

Information Culture

Oct 1, 2012

OTT / Set Top Devices

Information Culture

Oct 1, 2012

Trend in OTT Viewing

“A new report says consumer consumption of over-the-top delivered online video will catch up to live broadcast consumption in 2019 and will become the dominant form of delivery by 2020”

Source: http://www.fierceonlinevideo.com/pages/metrics-year-year-ott-adoption

Information Culture

Oct 1, 2012

International Markets

BBC iPlayer’s US Rollout Blocked by Cable Networks“The BBC's international rollout of iPlayer as a subscription-only service has been put on hold following threats from the American cable providers.”

Source: http://www.newstatesman.com/blogs/business/2012/06/bbc-iplayers-us-rollout-blocked-cable-networks

TVCatchup

• Streams all local UK television Channels• Stringent IP Monitoring to prevent use

outside the UK

Dish World• In May 2012, entered partnership with Roku to

start providing live international channels

• International Plans starting at under $20 per month

Information Culture

Oct 1, 2012

Moving forward

Mixed Media via Television and Devices“The second-screen experience is something the content producers in Hollywood are playing around with now,” “The combination of tablets and TV will change the way we view television forever.”

http://www.readwriteweb.com/archives/the-end-of-cable-tv-how-everyone-will-watch-television-in-the-future.php

New forms of Original Programming

• Netflix announced new shows to be licensed exclusively in February 2012• Lilyhammer• House of Cards• Potentially picking up the second season of

Terranova

Speculation is that other streaming companieswill follow suit.

QuestionsThank You!