television beginning of cable three major networks- abc, cbs, and nbc home box office started in...
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TelevisionBeginning of cableThree major networks- ABC, CBS, and NBC
Home Box Office started in 1980
Ted Turner unveiled Cable News Network (CNN)
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Rupert Murdoch paid a billion dollars for 20th Century Fox, and with Barry Diller, created Fox
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1986: 82% of American adults watched television daily
Average household had the television set on for 7 hours a day
Sunday was the most popular night for televison
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Most popular: mini-seriesMade for tv moviesAmericans watched an average of 39 minutes of tv everyday
1985: 68% of all American households (60 million) had cable television
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88% of those subscribed to pay cable service like HBO or Showtime
New technology: videocassette recorder, home video games, remote controls
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TV Guide: “the remote control switch revolutionized the way we watched TV in the 80’s”
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Primetime soap operas- Dallas, Dynasty, Falcon Crest, and Knots Landing
Sitcoms- The Cosby Show, Cheers, Family Ties
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The Simpsons- debuted in 1989- Bart Simpson had previously been on Fox’s The Tracey Ullman Show
Crime dramas- Magnum P.I. and Hill Street Blues
Miami Vice- television imagery
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Yuppies: thirtysomething and Moonlighting
TV talk shows- Geraldo
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Music VideosTime Magazine Dec 26, 1983 cover: Video Rocks! A Musical Revolution
Music video came into its own when MTV premiered on August 1, 1981
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Music business revived and reborn
Image was nearly everythingArtist was able to define and redefine image almost at will
“illustrated radio”“a subliminal fashion show”
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Some artists felt it elevated image above music
Industry had been in a decline in 1979, revenues plunged more than 10% that year
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“I Want My MTV” a phrase popularized by Dire Strait’s megahit “Money For Nothing”
Target audience was 12-24 years old
1987: MTV was available in nearly 36 million homes- up from 2.5 million in 1981
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$47 million profit when in 1986 they started VH-1 for older viewers and Nickelodeon for pre-teens
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Video was a 3-5 minute promotional tool to sell albums
Record companies paid $20,000 to $50,000 for video production of singles
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A new video was provided for MTV for free, and placed in rotation based on viewer response
Major record labels started to court Hollywood studios
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Music video approach could succeed in a feature film format
1983: FlashdanceSoundtrack earned $47 million, moving 50,000 to 100,000 tracks a day
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Vision Quest, Electric Dreams, Footloose
The director of Footloose actually prepared for his job by watching MTV music videos
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The Big Chill, Purple Rain, To Live And Die In LA- music and music videos could sell movies
Three singles from Footloose were Billboard hits before it even premiered in Feb 1984
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NBC and TBS- Friday Night Videos and Night Tracks
1984- NBC had Miami Vice- MTV inspired score and cinematography, Don Johnson and Philip Michael Thomas changed the look of evening drama
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Macy’s created a Miami Vice section in it’s men’s department
Soundtrack was a best sellerCritics said it sacrificed a plot for visual impact
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Much attention was paid to sets and fashion- earned 1 5 Emmy nominations
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Duran Duran- first to release a “video album”
Michael Jackson’s $1.1 million video for Thriller appeared on MTV the album’s sales rose 600,000 units in just five days
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Madonna- no one topped taking advantage of image based music revolution
Tub skirts, white lace tights, tank tops, black lace corsets, flourescent bracelets, cross shaped earrings
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1985: Madonna’s 1st album sold nearly 3 million units in the U.S.
Like a Virgin- quadruple platinum
Desperately Seeking Susan- big success
Live concert- sold out in 34 minutes
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Self-absorption, materialism of teen culture
“Madonna’s whole image is like a finger flip to feminists and earnest liberals.”
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Video “Like a Prayer” she caused turmoil by killing a black saint and dancing seductively in front of burning crosses
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Radio was forced to play a greater variety of music- video dance clubs sprung up
Whitney Houston, Steve Winwood, etc started to appear in video commercials
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MoviesSummer of 1982 was huge-Poltergeist, Star Trek II: The Wrath of Khan, Rocky III, The World According to Garp, An Officer and A Gentleman, and The Best Little Whorehouse in Texas
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People sought cinematic escape from realities of nation struggling with a deep recession and high unemployment
Biggest hit was E.T.
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Grossed a record $89.6 million in the first 25 days
Reached $200 million mark in 66 days