television and national development (1)
TRANSCRIPT
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Click to edit Master subtitle stylePresented by- Pooja ShankarSurabhi Sharma
Sudesh Kumar
Yamini Kamal
Television and National Development.
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Why Television and Development?
It serves multiple purposes of entertainment, informationand education.
Besides performing motivational function it helps inproviding discovery learning and cognitive development ofits viewers.
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Television in India.Starting with 41 sets in 1962 and one channel , at present TV
in India covers more than 70 million homes giving a viewingpopulation more than 400 million individuals through morethan 100 channels.
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DEVELOPMENTPROGRAMS
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SITE (Satellite Instructional
Television Experiment) Launched in 1975
Objective to educate rural people about agriculturalpractices, family planning, hygiene and importance of
education for all. Impact highest in the fields of agriculture and family
planning.
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Kheda project
1975-1990 Television sets installed in public places in
villages. Purpose was to educate on social issues like
exploitation, caste discrimination, alcoholism. Utilised television serials, folk dramas and
puppets shows.
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Delhi Agriculture
Television Project ( DATV)
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Secondary School Television Project
Began in 1961 Done for secondary school students in
Delhi Done due to shortage of labs, equipments
etc.
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UGC-Higher EducationTelevision Project Began in 1984
Aim to upgrade quality of education foruniversity students One hour programs educating on different
courses, papers, exams etc.
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KALYANI
Health series launched in 2002. Focuses on health issues such as malaria,
AIDS, Tuberculosis, iron deficiency etc. Caters to 50% of the population. Been very successful
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GYANDARSHAN
Channel launched by doordarshan
Educational programs Programs done by IGNOU, NITTR and other
institutes from the country. Programs for children as well as adults.
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Quiz related programs
They improve your knowledge skills Programs like KBC, Kya Aap Panchvi Paas
hai?, Bournvita Quiz contest Information based and targets a large
audience.
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Reality shows
They sometimes help to enhance yoursocial skills and alter the way you think.
Programs such as Aap Ki Kacheri,
Highway on my plate, cookery shows etc.
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News related programs
They have the most impact on people Great influence NDTV Greenathon
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Contribution ofprograms to
NationalDevelopment
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Television being the largest medium of massmedia, the messages given by programs aredelivered to a wide audience.
Large part of the population get influencedthrough these programs.
Stirs up responses
Creates awareness
Brings about necessary changes
Help you form an opinion
Makes you feel important in contributiontherefore boosting confidence. Eg: PILs,national stirs
Helps forming governments.
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Economic development ( fosterbusiness)
Ads can promote development
Helps the poor who dont have amedium to speak out.
Expose corruption
Information to avert disasters
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Public service television
Public service TV is often defined as the general in TV service. Thetransmission covers the whole country, independent of commercialand political interests. It shall feature a variety of programs,offering width, high quality and objective reporting of societalissues. It is also intended for the public benefit rather than forpurely commercial concerns.
Public service shall give an important contribution to a democraticsociety through news, debates, debates, programs, documentaries,cultural programming, dramas, entertainment, sports, and so on. Itshall have width and a great number of programs so that eachviewer can find their own important programs. Public service TVdoesn't need to seek a wide audience in every program; it can also
create programs for smaller groups. Public service broadcasting is based on the principles of
universality of service, diversity of programming, provision forminority audiences including the disadvantaged, sustaining aninformed electorate, and cultural and educational enrichment.
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Role of commercialtelevision indevelopment.
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Disasters
Telecast has correlation with the funds.
When disasters occur, the media play multiple roles:
(i) Purvey information on incidents.
(ii) They can impact news of impending disaster, convey the effectsof events that have taken place or are unfolding.
(iii) Natural disaster coverage can lead to political action
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Social Development.
Assists the society in tackling problems of corruption, criminalviolence, communal conflicts, public health and related issues
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Political Transparency
The television media can make the political system moretransparent by helping people understand the operations ofgovernment, participate in political decisions, and hold governmentofficials accountable
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Economic Growth.
Satellite Instructional Television Experiment in India contributed tothe agricultural production and enrollment of children in schools
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Jaago Re
Corruption
Voting
Athithi Devo Bhava
NDTV Documentaries
PSAs
Soap Operas on Colors
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Jessica Lal murder case.