television 2.0. - ayo menulis fisip uajy · they tend to watch live events, browse tv and...

Television 2.0.Television 2.0.you are more interesting that your television

http://www.flickr.com/photos/nogood/2050184463/

ConvergenceConvergence"The convergence of PC media with the home entertainment system is something that has been promised for several years now. Tech-savvy computer users can easily have gigabytes of music, images, and video on hard drives, locked away from the living room setup. Many of us are looking for a simple solution that will allow our stereo/TV equipment to simply become network devices so they can consume any shared content. On the surface it sounds like a simple proposition - yet few devices can achieve this goal, and of those even fewer do it well. Some people resort to just plugging a computer into their setup so they have all of the features and media support, but finding good 10-foot interfaces can be challenging."

Ask slashdot, http://features.slashdot.org/article.pl?sid=03/11/16/1722231

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Big Changes Big Changes

Audiences have changed

TV Generations

Rise of the amateur

Digital flats everything

The people formally known,The people formally known,as the audienceas the audience

http://www.flickr.com/photos/libraryman/646403383/

Have better tools that usHave better tools that us

http://www.flickr.com/photos/ericrice/1695411823/

Have more important things to doHave more important things to do

http://www.flickr.com/photos/noneck/352489401/

Want to tell their own storyWant to tell their own story

http://www.flickr.com/photos/13543974@N08/1447120293/

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Want to connect sociallyWant to connect socially

Expect participationExpect participation

http://www.flickr.com/photos/iconolith/145162224/

Prefer a human tonePrefer a human tone

http://www.flickr.com/photos/jazzylemon/1447957159/

Expect to time-shift everythingExpect to time-shift everything

http://www.flickr.com/photos/manu_le_manu/235186276/

Expect sharing to be implicitExpect sharing to be implicit

http://www.flickr.com/photos/mimax/319342240/

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Take note of what we doTake note of what we do

Will tell us, if we are wrongWill tell us, if we are wrong

http://www.flickr.com/photos/problog/70829300/

Are not scared to explore beyondAre not scared to explore beyond

http://www.flickr.com/photos/mamat/204542767/

Have great distribution methodsHave great distribution methods

http://www.flickr.com/photos/technopops/117494977

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Demanding open platformsDemanding open platforms

http://www.flickr.com/photos/jeremybrooks/2473047860/

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Enjoy playful experiencesEnjoy playful experiences

See content as never finishedSee content as never finished

http://www.flickr.com/photos/peweck/423497311/

Have alternatives to our contentHave alternatives to our content

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Audience behaviourAudience behaviour

TV generationsTV generations

http://www.flickr.com/photos/pedrojoper/3638836356/

11stst gen: Mainstream gen: Mainstream

Tend to be stuck to the Broadcast Schedule, will get home to watch a certain thing, will see lots of adverts etc. Will tend to have Cable, Sky (satellite) or Freeview (over the air broadcast). Uses a video recorder to catch up on stuff missed but prefer to watch stuff live

22ndnd gen: Tape it for later gen: Tape it for later

They tend to watch live events, browse TV and tape/tivo/record everything they watch a lot (such as shows). They skip adverts but still see them. Still aware of the Broadcast Schedule and subscribes to Sky or Cable. Uses the internet a bit for web 1.0 type applications (email, browsing). May buy shows legally from the internet stores.

http://www.flickr.com/photos/enigmatic/122192739/

33rdrd gen: On Demand gen: On Demand

Completely off the schedule, no idea which channel things come from or what time there on. Rely on friends recommendations or social networks to tell what's on. Owns a laptop or has a computer device (such as xbox) setup with there TV. Tends not to browse TV and does not subscribe to Sky or Cable but watches a lot of TV content, sometimes more that previous generations. Keeps up with a lot of American shows. Watches shorter TV clips and amateur and pro-amateur media on-line.

http://www.flickr.com/photos/enigmatic/122192739/

4th gen: There is no spoon4th gen: There is no spoon

Same as 3rd generation but sees all content as remixable and shareable. Can't understand why mixing content is a bad thing. Uploads content to online sites and shares a lot for social capital. May not even own a TV but has access to a large connection (broadband). Uses Torrent sites including private trackers. May watch a equal amount of pro-amateur/amateur content with pro TV content and may have a podcast/videocast of their own. Owns at least 2 computers, a mobile device which can play video, maybe a console and has a home network of some kind. May still buy content legally but is frustrated by drm and the lack of content.

http://www.flickr.com/photos/sicco/2742829754/

Digital flattens everythingDigital flattens everything

One to OneOne to One

One to Many (aka broadcasting)One to Many (aka broadcasting)

Many to ManyMany to Many

Would you rather? Be left outWould you rather? Be left out

Would you rather? Or in the loopWould you rather? Or in the loop

Lowers the barrier to amateursLowers the barrier to amateurs

http://www.flickr.com/photos/financialaidpodcast/2600619312/

Lowers the cost to the consumerLowers the cost to the consumer

http://www.flickr.com/photos/kenmoo2005/3558876385

No end to what can be created/watched

http://www.flickr.com/photos/orarewedancer/3638968621/

Facilitates niches to thriveFacilitates niches to thrive

http://www.flickr.com/photos/thecodefarm/2940042014/

MediaplayersMediaplayers

The Desktop Player

Networked Devices

The PC

Consoles

BBC iplayerBBC iplayer

http://www.flickr.com/photos/dantaylor/2374748634/

Download iplayer editionDownload iplayer edition

http://www.flickr.com/photos/andrae/3149088980/


HuluHulu



Online TV mediaOnline TV media



Internet TVInternet TV

http://www.flickr.com/photos/paszczak000

Many more choicesMany more choices

http://www.flickr.com/photos/bj9/1466337370/

TV meets the WebTV meets the Web


Widgets on your TVWidgets on your TV


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Connecting the TV to Internet mediaConnecting the TV to Internet media

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Networked devicesNetworked devices

Networked devicesNetworked devices

http://www.flickr.com/photos/hapa_boy/441787795

The PCThe PC

Some people live with there computer, some hate the sound of the fan or blinking of the led lights. Some throw them behind glass or wood and love the power and flexibility

http://www.flickr.com/photos/elekesmagdi/1438319295/

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Windows Media CentreWindows Media Centre

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Apple TV/Front RowApple TV/Front Row

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Myth TVMyth TV

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Current ConsolesCurrent Consoles

Somewhat PC like but sold and supported as Consumer Electronic Devices

All network and internet awareAll network and internet aware

All play some kind of mediaAll play some kind of media

http://www.flickr.com/photos/jimmycanuck/79330165/

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Playstation 3Playstation 3

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WiiWii

http://www.flickr.com/photos/sameli/298195013/

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Xbox 360Xbox 360

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Remember the PSXRemember the PSX

http://en.wikipedia.org/wiki/PSX_%28DVR%29

Xbox live storeXbox live store

http://www.flickr.com/photos/gamerscore/2674711112/

Netflix on Xbox liveNetflix on Xbox live


Playstation HomePlaystation Home


Playstation QorePlaystation Qore

http://www.flickr.com/photos/mightykenny/3087436063

Next generation platformsNext generation platforms

“What we do at O'Reilly is watch the alpha geeks and tell the rest of the world what we learn from them”

- Tim O'Reilly

http://www.flickr.com/photos/laughingsquid/462140060/

The undergroundThe underground

http://www.flickr.com/photos/st3f4n/3522802951/

Welcome to the darknetsWelcome to the darknets

http://www.flickr.com/photos/ekai/3645542864/

Private trackers host everythingPrivate trackers host everything

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The web is the platformThe web is the platform

The key is RSSThe key is RSS

HTML5HTML5

http://www.flickr.com/photos/zbraniecki/3183001193/

Niche content for the long tail audienceNiche content for the long tail audience

A taste of tomorrow today

XBMC Media Centre

Plex

Boxee

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Mobile opportunity

The ultimate universal remote

Project canvas

Television + Internet + Open standards

http://www.bbc.co.uk/bbctrust/news/press_releases/2009/project_canvas.html

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Thanks, any questions?

Ian Forrester : @cubicgardenSenior 'Backstage' Producer

http://www.slideshare.net/cubicgarden

television 2.0. - ayo menulis fisip uajy · they tend to watch live events, browse tv and...

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