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TRANSCRIPT
Telemedia Futures
by Gerd Leonhard ! Futurist
! Strategist
! Author & Blogger
www.mediafuturist.comtwitter.com/gleonhard
At BLPLaw London, January 13, 2010Wednesday, January 13, 2010
Wednesday, January 13, 2010
From a Broadcast World to a Networked World
Wednesday, January 13, 2010
From EgoSystems to EcoSystems
Wednesday, January 13, 2010
The Future: TeleMedia Collaboration
Content
InternetTelecom
Advertising
Consumer Electronics
Social Networks
Wednesday, January 13, 2010
From Binary Logic to Fuzzy Logic
Wednesday, January 13, 2010
Source: http://denniscass.com/
What is the value of....?
Wednesday, January 13, 2010
The Redefinition of ‘Telecom’
Data Pipe
Content Pipe
Experience Platform
Service Pipe
Wednesday, January 13, 2010
Source: eMarketer.com
Wednesday, January 13, 2010
New technologies - new practices - new business models
Wednesday, January 13, 2010
Firehoses of Information
Wednesday, January 13, 2010
Social games & virtual goods
800.000 tractors ‘sold’ EACH DAY65 Million+ users without any advertising
1.2 Million users per day est. $200M / Year in revenues
Source: YouTube.com “farmville girl’
Wednesday, January 13, 2010
The Napsterization of Books...?
Source: YouTube.com
Wednesday, January 13, 2010
Wednesday, January 13, 2010
Wednesday, January 13, 2010
0
2.5
5
7.5
10
Calls SMS Data Content Services Experiences
Focus on ControlOpportunities for Growth
Tele-Media Paradigm Shifts
Wednesday, January 13, 2010
The Opportunity: Lubricate!
Wednesday, January 13, 2010
Data is the new Oil...
Shared bookmarks, playlists, social markersClick-trails and digital bread-crumbsOpt-in information such as location
Ratings, comments, tags and other feedback
Wednesday, January 13, 2010
Digital Content Trends
0%
25%
50%
75%
100%
2008 2009 2010 2012 2015
Percentage of Revenues from Digital Services
Music Video Games Books Mags & Print
Wednesday, January 13, 2010
PermissionStandards
TransparencyEngagement
What we need:
Wednesday, January 13, 2010
0
25
50
75
100
Was Will be
Price Users
Content: pricing logic will flip
Metrics will be reinvented
Wednesday, January 13, 2010
More
Permissions
More added
Values
Better Price
More
Convenience
Wednesday, January 13, 2010
New
Ecosyste
mExpensive Cheaper Flat-Rated
Fla
t-Rate
d
ExpensiveWednesday, January 13, 2010
The Future of Content: Attention-based Income Explodes
0
2.5
5.0
7.5
10.0
Was
Soon
Mid-term FutureCopy Based RevenuesAttention Based Revenues
“Broadband is useless if your mind stays narrow”
Wednesday, January 13, 2010
Thanks to Flickr.com/alextorrenegra
Content is only ~20% of the Cost
Wednesday, January 13, 2010
Bono / Paul McGuinness
Source: last week’s FT (Op-ed by Bono)
Wednesday, January 13, 2010
Media $$$: no
longer about
Distribution
Wednesday, January 13, 2010
2010: watch the sea change
Source: IFPI Report 2008
Wednesday, January 13, 2010
0%
25%
50%
75%
100%
Was Is Soon The Future
Value Trends (by Gerd Leonhard)
Value of ‘a Copy’ Value of CONTEXTValue of Meta-Content Value of ExperiencesValue of Packaging
Value of ‘a Copy’
Value of Context
Value of Experience
Value of Meta-Content
Value of Packaging
Wednesday, January 13, 2010
Not ‘if’ but ‘how’!
Wednesday, January 13, 2010
ISPs and Mobile Operators will move up the food-chain:
Social Networking
Content Services
Communication 2.0
Money 2.0
eLearningWednesday, January 13, 2010
email me at [email protected]/gleonhardfacebook: gleonhardmore presentations at www.mediafuturist.com
Thanks for your time
Wednesday, January 13, 2010