telefonica 2014 global millennial survey section 4 - economic worries
DESCRIPTION
In 2013, Telefónica carried out the largest ever survey of Millennials, creating a new understanding of the beliefs and motivations of the Millennials generation. In 2014, the survey was updated exploring the opinions of 6,702 Millennials, aged 18-30 across 18 countries in three regions. This year’s survey found that today’s 18-30 year-olds are largely satisfied with their lives and decidedly optimistic about their prospects for the future. Whilst entrepreneurial and mobile, many Millennials still have concerns about the economy. Here we explore those concerns.TRANSCRIPT
Telefónica Global
Millennial Survey:
Section 4_
Economic Worries Affect
All…
telefonica.com/millennial
s
2
Methodology
Region /Country Sample size MOE
US United States 1,000 ± 3.1
Western
Europe
Spain 500 ± 4.4
UK 501 ± 4.4
Germany 500 ± 4.4
Latin
America
Mexico 501 ± 4.4
Brazil 500 ± 4.4
Argentina 500 ± 4.4
Chile 500 ± 4.4
Peru 300 ± 5.7
Venezuela 250 ± 6.2
Colombia 300 ± 5.7
Ecuador 300 ± 5.7
Uruguay 300 ± 5.7
Panama 150 ± 8.0
Costa Rica 150 ± 8.0
Nicaragua 150 ± 8.0
Guatemala 150 ± 8.0
El Salvador 150 ± 8.0
TOTAL 6,702 ± 1.2
Telefónica commissioned 6,702 quantitative interviews among Millennials, aged 18-30,
across 18 countries in three regions. Penn Schoen Berland conducted research from 23
June – 4 August 2014 via online survey and central recruit to online survey.
Country sample sizes are weighted to gender, age, and the percent of the population in each country
with access to the internet. The US Hispanic and US Non-Hispanic populations are weighted to
census.
Please note, questions in which answer choices are mutually exclusive and all answer choices are displayed, percentages may not add up to exactly 100% due to
rounding. All of the results, unless otherwise indicated, are shown in percentages. In some instances, select answers are shown. Exact sample composition is not
identical wave over wave and demographics can vary. Trend may be somewhat affected by these variations.
RegionSample
sizeMOE
United
States1,000 ± 3.1
RegionSample
size
MO
E
Latin America 4,201 ± 1.5
RegionSample
sizeMOE
Western
Europe1,501 ± 2.5
3
There is concern that in the short-term the economy is headed in the
wrong direction
69
50
54
22
34
29
9
16
17United States
Western Europe
Latin America
Wrong
Direction
Right Direction Don’t Know
The Economy in Your Country Is Headed…
4
Economy and unemployment are top concerns in the US and Europe,
corruption and crime in Latin America; Poverty is seen as a major issue
facing the world
United States Western Europe Latin America
The economy 26 11 7
Unemployment 12 20 7
Corruption 11 10 32
Inequality (social
+ racial +
gender)
9 19 9
Education 7 6 10
Crime 5 3 14
United States Western
EuropeLatin America
The economy 38 19 21
Poverty 35 42 51
Education 28 19 29
Corruption 27 26 48
Healthcare 27 17 16
Terrorism 24 30 17
War 23 30 24
The environment 20 26 30
Political unrest/instability 18 26 10
Social inequality 17 26 26
Most Important Issue Facing Your Country Most Important Issues Facing the World
*Select answers shown
5
Latin American Millennials see education, corruption, and economic
inequality as hindering country’s growth
47
38 3634 32 30
75
51 50
Corruption Education system Economic inequality
United States Western Europe Latin America
Barriers to Growth
*Select answers shown
