telco 2.0

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Drivers to transformation of telco services and the move toward open architecture using web services

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Page 1: Telco 2.0
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•Service delivery Chain•Telco Service Models•Telco 2.0 service samples•Communication trends discussion (if well

have time)

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Equipment Vendor

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Equipment Vendor

Telco

Consumer

Service Provider

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•Microsoft ▫Live – Enterprise

•Google ▫Android (Mobile)▫GTalk VoIP▫Frequency acquisition (Mobile/WiMAX)

•Adobe▫Rich Web VoIP▫VoIP + Applications

•Skype▫Personal VoIP

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Service Provide

r

Consumer

TelcoEquipment Vendor

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•Telcos are becoming dumb pipes for service providers

Consumer

Telco

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Telco 1.0Telco 1.5Telco 2.0

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•Mass Market•“Regular” business model

▫Per Minute, Flat rate•Applications

▫Voice ▫SMS

•Technologies▫IN (Intelligent Networks)▫SS7

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• Last Decade• Applications

▫Content▫Value Added Services

• Technologies▫JAIN (JAVA API for Telecom Networks)▫Parlay

• Business Model▫Walled Garden (content)▫Closed Systems

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Popularity

Services

Neglected?

??????

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•Should provide access to web 2.0 content▫Blogs▫Video UGC (Youtube, Metacafe)▫Advertisement based services▫Connection to social networks

•Telco Mesh-ups = Blended Services

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Popularity

Services

Telco 2.0

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•Market▫Many niche markets

•Services▫Personally defined services

•Business model▫Open garden▫ Connection to 3rd party▫User personalization of service

•Technologies▫Telco web services

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•Service creation time•Service creation cost•Connection to 3rd parties•Connection to web (social networks)

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•Parlay-X▫Enables connection and control of Telco Servers

and switches via web service•Traditional software development of service

▫Parlay X Web Service implementation▫Parlay/OSA or other technology towards

network•Exposure of service through SOA interface

▫Most typically a Web Service interface▫Over HTTP or other bus transport

•May use other services on bus▫e.g. Service may use OSS service

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Parlay Gateway

Network Element

Network Element

Other Service Interfaces

Parlay X Web Services

OSS/BSSContent Management

NGOSS Web Service

User Portal Web Services

Bus

Applications Portals

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Telco 1.0Telco 1.5Telco 2.0

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•Call to Expert•VoIP advertisement•VoIM•Presence

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Projects Management: Projects Management: Michal PoratMichal [email protected], 054-238368909-8651933, 054-2383689

Technology Management Technology Management Services : Services :

Yossi CohenYossi [email protected], 054-531309209-8850956, 054-5313092

HR & Recruitment Services: HR & Recruitment Services: Maya RafalovitzMaya [email protected], 054-5679870 09-8850956, 054-5679870

www.dsp-ip.com Giborey Israel 20, POB 8323, Giborey Israel 20, POB 8323,

NetanyaNetanyaOffice Phone: 09-8850956, Office Phone: 09-8850956, Fax: 050- 8962910Fax: 050- 8962910

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Thank You