teko presentation
DESCRIPTION
TRANSCRIPT
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Teko Design + Business
Social Media in The Perfect Storm
October 03, 2012 and January 8, 2013
http://www.slideshare.net/petersvarre/
Find this presentation at:
![Page 2: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/2.jpg)
www.denperfektestorm.dk
Comments: @petersvarre Hash tag: #denperfektestorm
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Source: socialsemantic.eu
Has your organization worked with social media initiatives
within the last year?
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Source: socialsemantic.eu
Central coordination and targeted planning
Sporadic initiatives and no clear planning
We are testing
A couple of employees are testing without a clear
deadline
Other
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The Result
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Time to get serious!
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Social Media is a Perfect Storm
![Page 9: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/9.jpg)
Core business
Communication Organization
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Core business
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What is a perfect storm?
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User Creation
Digitization
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Only professionals create products
Non-professionals create products
Physical economy
Digital Economy
South West:
Traditional economy
North West:
Mass- customization
North East:
The Eye of the Perfect Storm
South East:
Digital Professional services
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An example:
The Travel Business
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There once was a travel agency:
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=
• Purchase of flight tickets, hotel bookings etc.
• Customization of trip
• Find the cheapest trip
• Trip advice
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Purchase of flight tickets, hotel bookings etc.
Price comparison (Find the cheapest trip)
Customization of trip
Trip advice
Only professionals create products
Non-professionals create products
Physical economy
Digital Economy
![Page 18: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/18.jpg)
The perfect storm as a conveyor belt of innovation
ideas
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Only professionals create products
Non-professionals create products
Physical economy
Digital Economy
Traditional business area
• Is the business becoming digital?
• Are there relevant devices? • Are people comfortable with
going digital? • Is the market free or
monopolized?
• Is there a potential for user creation?
• Is there sufficient motivation to sustain long term user creation?
• Is there a potential for user creation?
• Can you create the production and supply chain flexibility which is required for mass customization?
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It is all about
Timing!
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Exercise
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Think of a business idea (maybe something you are working on). Where is it situated in the Storm? Why?
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Communication
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The old world
Organi-zation
Message
Media TV
Radio Papers
Communi-cation
Recipient Consumer
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Only professionals create products
Non-professionals create products
Physical economy
Digital Economy
![Page 26: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/26.jpg)
Only professionals create products
Non-professionals create products
Physical economy
Digital Economy
![Page 27: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/27.jpg)
CANON Website
Wikipedia
User reviews
Blogs
EDB priser
CANON
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CANON Website
Wikipedia
User reviews
Blogs
EDB priser
CANON
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CANON Website
Wikipedia
User reviews
Blogs
EDB priser
CANON
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CANON Website
Wikipedia
User reviews
Blogs
EDB priser
CANON
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CANON Website
Wikipedia
User reviews
Blogs
EDB priser
CANON
![Page 36: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/36.jpg)
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CANON Website
Wikipedia
User reviews
Blogs
EDB priser
CANON
![Page 38: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/38.jpg)
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CANON Website
Wikipedia
User reviews
Blogs
EDB priser
CANON
![Page 40: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/40.jpg)
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CANON Website
Wikipedia
User reviews
Blogs
EDB priser
CANON
![Page 42: Teko Presentation](https://reader034.vdocuments.us/reader034/viewer/2022052504/5488610eb47959f10c8b56f5/html5/thumbnails/42.jpg)
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The conversation takes place without the companies
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But companies
can become part of this
conversation
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3 basic rules
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Choose the right platform
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Speak the language
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Be interesting
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How do you become interesting?
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Do platforms exist and can we use them?
Can you speak the language? Are your services interesting or can you make them interesting (to some or some of the time)?
Communication strategy
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Involvement
• Co-creation of products
High
Low
• Involvements in products
• Creation of new involving product
• Creation of involving campaign
• Traditional one-way communication
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Co-creation of products
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Kakofoni Den Digitale Kakofoni Digital Kakofoni Kakofoniens Tidsalder Kakofoniens Stemme Forstå Kakofonien Stil ind på Kakofonien
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Involvement in products
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Creation of new involving product
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Creation of involving campaign
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On Twitter, @Alyssa_Milano wrote "Are you flirting with me, @oldspice guy?"
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DIY
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www.denperfektestorm.dk
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[email protected] www.linkedin.com/in/petersvarre
www.facebook.com/petersvarre www.twitter.com/petersvarre
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www.gplus.to/petersvarre
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