teenagers + the small screen

teenagers + the small screenwww.theyouthcartel.com - @youthcartel

adam mclane

Competing Narratives

www.theyouthcartel.com - @youthcartel

Utopian Dystopian

adam mclane

Should you friend the preacher? Male (age 18): “Yeah, I go to church and all, so I don't want to post certain things because I don't want the preacher looking at my Facebook. Because I go to church with her. So then if she sees me, yeah, baby, and yeah. I feel like it does affect the way you use social [media]. You have that respect for something or for a group that you're into or anything, like… yourself, because maybe that's who you are, but at the same time, you love that group and you never want to disrespect them. So at that point, I feel like it does affect you. Sometimes affecting you doesn't always mean negatively. It can sometime[s] be positively, you know?”



Teen’s Internet Use is becoming increasingly mobile• 95% of teens use the internet. • About three in four (74%) teens ages 12-17 are “mobile internet users” who say they access the internet on cell phones, tablets, and other mobile devices at least occasionally.

• 37% of all U.S. teens own smartphones, up from just 23% in 2011. • One in four teens are “cell-mostly” internet users. Among teen smartphone owners, half are cell-mostly.

• 58% of all teens have downloaded apps to their cell phone or tablet computer.

source: Pew Internet

Part 1 Facts & Trends

3 Behavioral Trends1. Teenagers go where their parents aren’t 2. Teenagers hide in plain sight 3. Perceived anonymity is enough

What they share is changing…


‣ 61% of teens aged 13-18 use Tumblr"

‣ 55% use Facebook"

‣ 21% use Instagram"

‣17% use Twitter"

‣ 13% use Snapchat

Fast facts


Fracturing


Different Social Media Are Used for Different Purposes "

Female (age 16): “I am basically dividing things up. Instagram is mostly for pictures. Twitter is mostly for just saying what you are thinking. Facebook is both of them combined so you have to give a little bit of each. But yes, so Instagram, I posted more pictures on Instagram than on Facebook. Twitter is more natural.”


‣ 1.19 billion monthly users"

‣ 727 million active users daily"

‣ 874 million users access via a

mobile app"

‣ 40% of all U.S. activity via a mobile

app"

‣80% of daily active users outside of

U.S. or Canada

facebook factsNovember 2013


What are they doing on Facebook?


‣ 3,339 average text/mo by teenagers"

‣ 709 average text/mo by 35-44 year olds"

‣ 78% of teenagers have a mobile phone"

‣ 47% have a smartphone"

‣ 74% of teenagers with a phone access the

internet with it regularly

texting facts


Who sends texts?Average Number of Texts Sent & Received Per Day by Gender


‣ 400 million active users (grew by 100

million in Q4 2013)"

‣ 32 billion messages sent/received per day"

‣ 500 million images sent per day

Whatsapp facts


Snapchat facts

‣ 400 million snaps sent per day."

‣ User base is 70% female"

‣ 30% of all snaps are sent to groups"

‣ 80% of users are in the U.S."

‣ 50% of 18-30 year olds have received

nude images."

‣ Originally released as Picaboo Messenger,

marketed as a safe way to sext.www.theyouthcartel.com - @youthcartel

‣ 130+ million users"

‣ 16 billion images shared"

‣ 8500 likes per second"

‣ 40 million new images uploaded every day"

‣ Overall, Instagram use is down

dramatically from its high in 2012.

Instagram facts


‣ 50 million active users (adding 200,000

new users per day) "

‣ Playing from behind, but trying to take on

Whatsapp."

‣ Eye on more than just messaging

though…

Kik facts


Kik facts


Part 2 Helping Teenagers Understand Social Media

Teens are turning to friends and adults for help…70% of teen internet users have asked for or sought out advice on managing their privacy online. •42% have asked a friend or peer for advice on managing their privacy online •41% have asked a parent •37% have asked a sibling or cousin •13% have gone to a website for advice •9% have asked a teacher •3% have gone to some other person or resource


COPPAProtects kids under13 "coppa.org is your friend

The Principles of Social Media Are Still True…1. This isn’t new… 2. There’s no such thing as internet privacy or anonymity 3. Personalities flip flop online 4. Where leads to what. 5. You are the product 6. You need to talk about this stuff…

Help them see it’s all interrelated1. Yes, they are talking to their friends. 2. Yes, their parents might see it. 3. Yes, their family might see it. 4. Yes, their school might see it. 5. Yes, future colleges might see it. 6. Yes, future employers might see it. 7. Yes… it’s all interrelated and messy just like real life.

Part 3 Developmental Considerations

Teenagers are processing the complexities… Female (age 16): “Well, because Facebook, everyone sees what I'm doing. But Snapchat is just to one person, unless they're a jerk and they screenshot it and post it on Facebook. But mostly it's just the person that you're sending it to, so it's like a conversation.”

• Her brain is starting to process abstract thinking. • She is trying to figure out "Who am I?” • She wants to know if she is perceived as normal? Is my body normal? What do other people think of

me? • She wants to try on different “clothes.” (Where do I fit in? What kind of person am I? What’s it like to

be the mean girl?) • Hormones are making her respond to things in new ways and feel things she’s never felt before. • She is becoming more aware of herself as a sexual being. (Miley Cyrus Wrecking Ball) • She is more aware of her cognitive abilities. “I can think as fast as an adult. I can process and learn

faster than my parents. I can even do things as well or better than adults.” (Teenager Olympians, Lorde, etc)

• She has tons of capabilities in adult-like ways but lacks the experience & wisdom to put things together. (Bad poetry, emotional rants)

What else is going on in their lives…

‣ Socialization & communication with peers, adults,

family, etc."

‣ Enhanced learning opportunities"

‣ Access to health information they won’t get anywhere

else.

Social media’s positive impact


‣ Risk of cyberbullying and online harassment"

‣ “Facebook depression”"

‣ Lack of sleep

Social media’s negative impact


What do I do?Learn Together Be Open About Your Usage Friend them but give them space Help Families Form boundaries for

everyone

teenagers + the small screen

Social Media

teen internet users

users access

use facebook

teens internet use isbecoming

new users

monthly users

pew internet

daily active users