1. 1. Student blog or digital ambassador program Thinking of creating one? Looking for ways to improve? @theTronTweets #PSEWEB Outcomes Recruit, select and motivate the right students Keep them motivated and empowered Constantly improve your blog TEENAGE MUTANT NINJA BLOGGERS
2. 2. WHO AM I? Digital Strategy @LaurentianU I manage the team Provide guidance, support and training Amplify their content Student content team Write blogs and self-promote Online student ambassadors @theTronTweets #PSEWEB
3. 3. WHY DOES THIS CONTENT MATTER? @theTronTweets #PSEWEB
4. 4. RECRUIT THE STUDENTS What is the target audience of your student blog? Identify the personas Set your criteria @theTronTweets #PSEWEB
5. 5. PERSONA #1 4th year Biomedical Biology My goal is to apply to Vet school in Australia I work with Liaison staff to give tours to prospective students and I am a TA @theTronTweets #PSEWEB
6. 6. PERSONA #2 1st year Social Work I have been visiting the campus for 3 years prior to becoming a student thanks to my awesome sister who is also a Voyageur! Look forward to sharing my #LULmoments and hopefully they inspire you to come for an adventure in the North. @theTronTweets #PSEWEB
7. 7. PERSONA #3 2nd degree Communications major Varsity athlete who competes internationally @theTronTweets #PSEWEB
8. 8. PERSONA #4 4th year Sport and Phys Ed Im a HUGE music buff mostly I just talk WAY too much. So hopefully you enjoy some of what I have to say in my vlogs! @theTronTweets #PSEWEB
9. 9. MAKE ROOM FOR TALENTED PEOPLE @theTronTweets #PSEWEB
10. 10. 5 QUALITIES OF THE IDEAL BLOGGER Social media savvy or influencer Engaged with campus life Loves their institution and experience Responsible and reliable Fits one or more of your personas @theTronTweets #PSEWEB
11. 11. WHERE TO FIND THE RIGHT STUDENTS Word of mouth Friends & family of bloggers References from other departments Social media influencers Do they have a following among their peers? Is it the right image or fit? Do they participate or lead in a student group or association? @theTronTweets #PSEWEB
12. 12. SOMETIMES IT DOES NOT WORK OUT Hear them out Give sufficient warning Leave a paper trail Remove access only if necessary @theTronTweets #PSEWEB
13. 13. CREATE AN ENVIRONMENT @theTronTweets #PSEWEB
14. 14. INCENTIVES $ Non-monetary @theTronTweets #PSEWEB
15. 15. GUIDANCE @theTronTweets #PSEWEB Guidebook updated yearly Technical support How to post a blog Access to equipment Guidelines and best practices Brand voice Content promotion Paired with in-person meetings
16. 16. 1.10 Reasons you must travel to Vietnam! 2.Tips from a 4th year student 3.Easy, cheap gift ideas 4.How to find the best pizza in Sudbury 5.7 Laurentian University Services to take advantage of 6.Six amazing weeks in Australia 7.Laurentian University Model Parliament 2014
17. 17. BUZZFEED STYLE Lists, odd numbers and visuals Down to earth and funny Taboo topics Story to share
18. 18. SCHEDULING AND APPROVALS @theTronTweets #PSEWEB
19. 19. ALWAYS IMPROVING @theTronTweets #PSEWEB
20. 20. VALUE ADDED BEHAVIORS @theTronTweets #PSEWEB
21. 21. VALUE ADDED BEHAVIORS @theTronTweets #PSEWEB
22. 22. INTEGRATE @theTronTweets #PSEWEB
23. 23. THANK YOU! MERCI! @theTronTweets #PSEWEB