teen wardrobes : what does the wardrobe of a 10, 12, 14 year old girl look like

30
What does the wardrobe of a 10, 12, 14 year old girl look like - a comparative analysis by a cohort (Focus - SEC A1+ consumers)

Upload: connectingdots

Post on 08-May-2015

28.681 views

Category:

Marketing


3 download

DESCRIPTION

What does the wardrobe of a 10, 12, 14 year old girl look like - a comparative analysis by a cohort (Focus - SEC A1+ consumers)

TRANSCRIPT

Page 1: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

What does the wardrobe of a 10, 12, 14

year old girl look like - a comparative

analysis by a cohort

(Focus - SEC A1+ consumers)

Page 2: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Wardrobes of different age groups vary due to many reasons. Primarily, as a girl

grows up, her exposure to different styles and trends around the world gets

broader and her desire to stand out from the crowd increases.

Also, being an urban girl, the variety of high street fashion catering to girls and

women’s clothing has now started stocking the world’s latest trends, allowing

each age group to look and dress their best.

However, depending on the girl’s social circle and parental intervention, each

girl’s wardrobe looks very different. A girl with a more liberal background will

wear more tank tops, crop tops and hot shorts whereas a girl with conservative

values would choose to wear clothes longer in length such as jeans and normal t-

shirts.

Page 3: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

A 10-year-old girl’s wardrobe

As 10 year olds are still relatively small and not as largely exposed to the latest

trends seen on fashion blogs or mature enough to shop for themselves, their

dressing is largely influenced by how their parent/s want them to dress.

They have still not hit adolescence so they generally do not desire to look as

glamorous as older girls would.

Their wardrobes would always consist of the basics- t-shirts, skirts, camisoles and

jeans. As they would pick up their clothes from kid’s sections, the colors would

largely be pastel colors or specifically girly, such as purples, baby pinks, blues and

yellows. Most of the tshirts would include graphic prints with cute slogans,

popular cartoons/ girl’s icons or prints.

Page 4: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like
Page 5: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Their wardrobes would generally, contain more skirts than a 12 or 14 year old’s

wardrobe. This is because skirts are generally perceived as cute and the epitome

of girly loveliness. When I was 10, I had more skirts than pants or shorts

combined, and most of my peers dressed the same way too. As mothers prefer

skirts to generally perceived “boyish” dressing of baggy jeans, another item worn

by little girls are skorts. A crossover between skirts and shorts, these are

comfortable to travel in comfortable anywhere. The skirts would generally have

ruffles, frills and schoolgirl prints, but many young girls choose to sport denims

too.

Page 6: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

A few jeans and shorts would be thrown in here and there as well, adding to

versatility of choice for different seasons and weather.

Dresses are also staples in little girls’ wardrobes. They are versatile, and the

perfect things to wear for any occasion including family outings, parties or a day

out for a picnic. As little girls have not physically developed to don tight-fitting or

revealing dresses like older girls, their dresses would generally be simple and

elegant in style.

The most common style for little girls’ dresses are either A-line or knee length

with regular sleeves or spaghetti straps. Mostly, they would revolve around bright

colors and prints for casual wear, and move on to be more elaborate and sparkly

for dressy occasions. Polka dots, pinks and floral designs would mostly dominate

their wardrobes.

Page 7: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

As younger girls are more likely to play outside, the risk of insect bites and

injuries/falls would likely be present. The need to be fully covered, yet stylish

would perpetually exist, and most 10 year olds prefer wearing colorful tights

under clothing rather than changing their style.

.

Page 8: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Also, the sport garments they would wear would include comfortable graphic tees

and sweatpants that would allow them to run comfortably and play. Their

outerwear style at present, would resemble androgynous fashions.

Another major component of their wardrobes is home wear. As 10 year olds are

still influenced by the world of fantasies and cartoons, most of their nightwear

would include collections inspired by Barbie, unicorns, stars, etc.

Page 9: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Indian wear is also a component of the 10 year old’s wardrobe. As they would not

be wearing it too often and only for functions, simple yet easy to wear kurtis,

bottoms and chania cholis would be worn in bright colors.

As it comes to the basics, innerwear, 10 year olds are just on the brink of puberty

and have the considerable need to wear inners such as slips and training bras.

They would wear innerwear that is considerably soft, non padded and cute as

they are just getting ready to accommodate the changes in their bodies.

Sports bras and training bras would predominantly exist in some girls’

wardrobes, whereas some would wear plain camisoles.

Page 10: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like
Page 11: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

A 12-year-old girl’s wardrobe

A 12 year old’s wardrobe would be best described as the bridge between

childhood and adolescence. A 12 year old would still be influenced by her parents

and controlled, but comparatively lesser than a 10 year old’s as she would

demand for slightly more bolder and rebellious styles.

A 12 year old could considerably be able to step out of the kids’ section of buying

clothes and move to the teens and women’s options.

12 year olds, who would now be more active on social networking sites and

fashion blogs such as Instagram, Pinterest, etc. would be more interested

in glamour. They would be fairly aware of the recent global hits such as quotes by

famous personalities and typical teenager behavior.

Their t shirts would now slowly drift away from cartoon prints and

simple girly colors, and move on to slightly more independent

dressing with slightly more revealing patterns and neutral brand

slogans.

They would include animal prints, and other larger, deeper topics that begin to

slightly establish their individuality.

Page 12: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like
Page 13: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

As their peer groups would now include more teenagers and lesser younger

children, the need to match up to peer standards and look good start

mushrooming from this age itself.

The skirts would still be present in their cupboards, but of much lesser frill and

shine. They would move on to neutral choices, such as denims and move on to

brighter colors and predominantly shorts would start playing a larger role in their

dressing.

Skinny jeans would now replace baggy jeans, as most girls find it having a more

comfortable and flattering feel to the body. They can also be paired with tight as

well as loose fitting tops, which both, appear in tweens’ wardrobes.

Page 14: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

The dresses would now move to be shorter, bolder and involve lesser frills and

glitter. As a 12 year old is now developing towards looking like a woman, her

clothes would start inching towards a more feminine look that would flatter her

newly changing body, highlight her curves and desires to look appealing.

As 12 year olds are still considered young by their parents to have a

complete choice over their dressing, their clothes would not be as

bold. The social life they maintain would also, not demand them to visit clubs,

discos or formal events so their dresses would be rather simple.

Page 15: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

As 12 year olds are more body conscious about active wear, they would choose to

wear sleeveless tops and better fitting track pants to move on from the childhood

androgynous looks they carried.

Page 16: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

As 12-year-olds are more mature, they carry off more stylish patters in Indian

wear. They choose styles in which they can blend modern patterns as well as look

trendy and stylish.

Sleepwear would also move on from cartoons, as girls mature faster than boys.

They would choose pyjamas/shorts and tops with cute, girly prints. As boy bands

and other music artists achieve to gain most popularity with this age group, most

of their sleepwear would reflect them or recent movies, etc.

Page 17: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

A 12 year old’s innergarments would now include styles that are more mature.

From camisoles to training bras, a 12 year old would move on to wear proper

brassieres and underwear with popular slogans and deeper cuts.

Page 18: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

A 14-year-old girl’s wardrobe

A 14-year-old girl is the most mature out of these three and has the least parental

influence or intervention when it comes to buying clothes. As a majority of

teenagers get pocket money or do odd jobs to earn money for their additional

expenses, they have the independence to go shopping with their friends.

As for their dressing style, the globalized approach they have to wearing clothes

makes them not just bother about their outfit, but accessories as well.

Being the age group most active on social media and old enough to fit into ladies

as well as teenager’s clothes, they have the most choice and can carry off more

mature, revealing outfits the best due to their slender frames.

Page 19: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Their t shirts would now have the greatest variety. Tank tops, crop tops, polos,

spaghettis, sweatshirts and round neck t shirts would all be present in their

wardrobes due to high street fashion retailers stocking all these

.

Page 20: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Their bottoms would be the most versatile in all age groups, as teenagers widely

experiment with all kinds of looks. Punky ripped leggings and jeans to hot shorts,

14 year olds stock them all in their wardrobes as this is their age to be bold and

walk at the same pace with global fashion. Their skirts would now be short, figure

flattering and stylish flaunting the latest prints of the season.

Page 21: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like
Page 22: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Due to extreme body consciousness, 14 year old girls frequent gyms and other activities such as dance to keep themselves fit, toned and in shape. The gym wear they choose at this age, due to the freedom of exercising in minimal clothing environments are usually tight and sleeveless and allow them to have a clear view of their bodies.

Page 23: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Fourteen year olds are known to throw and be invited to many parties in their high school group. They usually see these as social events to look their best and make new friends. As most of their parties now leave the house environment and take place in discotheques, the dressing changes to more feminine and revealing as each girl has the desire to look “hot” and stand out from the crowd. The dresses would include staples such as the Little Black Dress, laces, peplums, summer dresses and baby doll patterns.

Page 24: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

14-year-old girls also pay more attention to their innerwear due to their desire of looking best in whatever they wear. As most of them idolize supermodel looks and wish to be shapely, they choose padded brassieres that would highlight their assets the best in all kinds of clothing. Also, as lace and prints have a certain exotic feel to them, teenage girls choose lingerie that is appealing to the eye as well as their bodies. Due to the variety of styles they wear, teenage girls require the most number of inners- from bandeau bras, bralettes, strapless bras, halter bras and sports bras.

In terms of Indian wear, 14 year olds have the most choice as they are old enough to carry off elaborate patters such as ghagra cholis, sarees for their liking and also simple cotton kurtis for daily wear over jeans for informal occasions requiring Indian wear.

Page 25: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

14 year olds girls are mostly in the habit of sleepovers, so the nightwear they choose is always consciously to stand apart from the rest of the girls and look the best for an all girls night party. They choose more mature patterns that resemble loungewear, as well as typical baggy shirts and short shorts.

Page 26: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

This age group is also keen in accessorizing with the latest trends. Rings, bracelets and jewelry is a staple for any outfit.

A 14-year-old’s wardrobe

Page 27: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

What it consists of- A dissection:

1. Colorful printed socks and stockings 2. Full sleeved tshirts 3. Shirts 4. Tank tops in bright colors 5. Printed tops (leopard print) 6. Colorful denims 7. Colorful shorts 8. Mini skirts 9. Slogan tees 10. Innerwear

Page 28: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like
Page 29: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like
Page 30: TEEN WARDROBES : What does the wardrobe of a 10, 12, 14 year old girl look like

Image references: www.shopjustice.com www.forever21.com www.hm.com www.oldnavy.com www.hollisterco.com www.target.com www.topshop.com www.zara.com