Results Presentation

TEDxEdges October 1st, 2010

Portimão, Algarve

11 November 2010

Agenda

Key Highlights

TEDxEdges 2010 | November 2010

Strategic Review

Association Remuneration

Key Highlights

Financial highlightsEuro

Operating Revenues

Contribution from Sponsors **

Net Income (VAT at 21%)

Capex

EBIT minus Capex

Operating Free Cash Flow

** – Note that €7.850 are attributed to non-payed POs (expected in 60 to 90 days): CCDR-Algarve, CISCO, CGD, CRIA (Univ. Algarve) haven’t payed as of 11-11-2010.

€ 9.850,00

€ 7.381,19

€ 13.200,00

€ 10.909,09

€ 5.527,56

€ 3.236,66

Net Income minus Capex (in case of default of sponsors) € 3.333,59

Agenda

Key Highlights

TEDxEdges 2010 | November 2010

Strategic Review

Association Remuneration

Business strategy led by

innovation and best in class

operational execution

20102009 2011

TEDxCoimbra(16 de Outubro 2010)

TEDxEdges(18 September 2009)

TEDxLisboa(15 May 2010)

TEDxOPorto(21 March 2011)

TEDxOPorto(21 March 2010)

300

400

200

100

0

TEDxAveiro

TEDxEdges(1 October 2010)

300 attendants

average=250 pax

TEDxEdges offers a true

long-tail experience2010 (TEDxEdges over-the-top)

•TEDxEdges

Poster (Gold

for Posters -

CCP) in 2010.

• First TEDx in

Portugal:

started a TEDx

revolution in

the country.

Pio

neer

Model

Prizes

• ~600 friends

on Facebook

group.

• 30+ videos.

• 100+ photos

Key Performance Indicators

amarelito

I was luckyenough tosee this presentation

Live in Portimão. It was great!

Congratulations! Thank you Ricardo!

TEDxEdges was the 2nd most tweeted hashtag in Portugal.

Great speech from my TED exEdges fellow

speaker Ricardo: Teenagers as

entrepreneurs: Aaaaaccctiiooooon!

+20 likes+ comments2

009

Dis

trib

ution 2

010

• Total of 30 video items. HD

720p.

• About 1000 Gb of raw

unedited video.

• More than 7h of video to be

put on a BlueRay disk.

• VoD for ZON (no show due

to contract misunderstanding)

• Total of 16 video items. Over

10K combined views.

2.5Kviews

in 5 days:

0.3Kviews

Pro

duction

2010

1st video (only)

http://www.youtube.com/watch?v=grj3IwHBEA8

International Audience

Video streaming stats: Portugal, UK and Spain on the TOP3

Str

eam

ing

• Total of 25K visits.

• Over 20K from Portugal:

Conclusion:

• TEDxEdges in English didn’t

prove to be an added valued

option.

• Most traffic comes from

Portugal (86,7%).

• Re-think communication

strategy.

Site V

isits

01-10-2010

0.5Kviews

Since Online (01-06-2010)

Portugal 21.288

US 518

UK 474

Others... 2.288

Total 24.569