TrendsToAnswersLeighHouseholder

TREND

VIP-PetsHumanization of pet traits

cluesA

Pet ParentOwners start to see their pet as part of the family

B

HumanizationProducts started to give human characteristics to pet toys and foods

C

$35MIn 2007, consumer spending was expected to double from $17M to $35M

TREND

VIP-PetsHumanization of pet traits

TREND

AmazonificationUsing online opportunities to buy goods and services

cluesA

TrustA new level of trust in online retail

B

ExpectationAn expectation that “The best deal” is only a few clicks away

C

DeliveryThe ease of at-home delivery

TREND

AmazonificationUsing online opportunities to buy goods and services

TREND

“Know-me Expectation”Today most people expect brands to use what they know about us to create more personalized experiences.

cluesA

PersonalizationTime and loyalty was increasingly being driven by the personalization of products

B

SharingPeople share in short comments, pictures and videos

C

RecommendationRecommending a product seemed to give people a stake in the brand, a new kind of ownership and affinity

TREND

“Know-me Expectation”Today most people expect brands to use what they know about us to create more personalized experiences.

The most profitable marketing innovations of the last decade were created on the upswing of a new consumer expectation - a trend that was changing the marketplace – and the most profitable were the brands who took advantage of them first.

Why Innovation By Brainstorming Doesn’t Work

The Myth Of The Brainstorming Session

Groupthink: The Brainstorming Myth

The Brainstorming Process is B.S., But Can We Rework It?

A.

TrendsTrends are ways that people’s expectations are changing

They let brands act systematically to capture market opportunities, take smart risks and spur innovation

A ClueHmmm.... A Clue, Really?

Shifting Point of CareTREND

emer

ging

mat

ure

clues

B

43%43% of doctors email with their patients

A

12%Telehealth is growing and in 2014, 12% of care will be delivered remotely

C

CaregiversAlmost 40% of Americans are acting as caregivers, up from 30% in 2010. - Pew Research, 2013

1 Email and Text Check-insThe trend has been slowly growing year over year. Today almost half of doctors are emailing with their patients. Smaller groups are connecting with them in even shorter ways – like text and instant messaging.

Secure Messaging

Email

43%19% 15% 9%

SMS/Text Messaging

Instant Message

TelehealthOver the last 12 years, the U.S. Veterans Administration has been building the Care Coordination/Home Telehealth (CCHT) program, one of the fastest-growing telehealth programs in the world.

Program Growth Rate

Reduction in patient bed

days

58%

29%

2

HealthSpotHealthSpot represents the first true integration of telehealth and primary care. HealthSpot is a mobile screening kiosk that integrates telecommunication and traditional medical devices to create a quick and convenient medical care facility.

Group ExamsMore and more physicians are offering shared medical appointments. They can include a few patients or up to 16 people who share the same chronic condition.

13% of doctors offer shared medical appointments13%

3

85% of people who attend sign up for another85%

The Data DebateTREND

emer

ging

mat

ure

clues

B

Nike FuelbandCriticism over Nike’s Fuelband hints at “fuel points” not being a standard metric

A

100MThe wearable tech market is expected to grow to 100 million units by the end of 2014

C

How much?“Unless we carefully think about what we're going to do with this data, it ends up being excessive and might not be very useful for the patient's health” – Dr. Fred N. Pelzman, MD

Does my doctor want a stream of my data?What will my doctor do with the information?Will they have time to research my data?Can I trust my wearables results?What if my doctor doesn’t know what to do?Which product should I use for my condition?How reliable is the information?What should I be tracking and why?Does it help my doctor identify problems?

28% of consumers plan

on buying a device

1 in 3 consumers say that they have heard of

wearable fitness trackers

33% 28%

6%

58%

6% want to buy a device to

share stats on social media

Women outnumber men

on wearable devices

purchased

Tracking the Tracker Market

Competitive DataTREND

emer

ging

mat

ure

A

EffectiveScientists have found that seeing comparative data is a more effective route to behavior change

clues

B

Social ProofWhen people are uncertain about a course of action, they tend to look outside of themselves

C

Reward & StatusSocial media outlets use reward & status motivators to drive users to participate

Towel Reuse RateIn one experiment, a team led by Noah Goldstein, discovered that a simple sign telling people that “most guests in this hotel reuse their towels at least once during their stay” increased reuse rates by 26%.

1

Increase towel reuse rate

26%

AutomaticAutomatic is a auto accessory that connects to your phone via low energy Bluetooth® giving you insight to your driving habits and comparing you EPA estimates

2

Nest and MyEnergyNest and MyEnergy compares your utility bills to similar homes and with your friends and neighbors, motivating you to be more eco-friendly and save on your bills

3

Trends

Answers

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