What Makes us Feel Good About Our Work

Dan Ariely

Featured at TED Talk

Originally presented by Dan ArielyRe-presented by Louie Lu

How do you explain some strange and uncommon activities

Mount Everest

Negative Motivation

Experiment of building LEGO

Would you like to build this BIONICLE for $3 ?$2.70 ?

$2.40?

$2.10 ?

$1.80 ?

…

Meaningful Condition

VS

Sisyphic Condition

Meaningful Condition (11) > Sisyphus Condition (7)

Results

# o

f BIO

NIC

LE

S

bu

ilt

Love of Legos

Sisyphic Condition

Meaningful

Condition

Paperwork

Find the pair of letters that are same next to each other

$3$2.70$2.40$2.10…..….…...

AcknowledgedIgnoredShredded

Three Conditions

Acknowledged Ignored Shredded0

5

10

15

20

25

30

35

Cen

ts

Positive Motivation

IKEA Effect

Easy-To-Prepare Cakes

Experiment of building Origami

With InstructionWithout Instruction

Two Conditions

Builders

Evaluators

Builders

Evaluators

Pricin

g

Think about HOW MUCH you are willing to sell your kids for …..

Adam Smith VS. Karl Marx

Pre-Industrial Revolution

Knowledge Economy

Efficiency VS. Meaning

Marx > Smith

Motivation = Payment + Meaning + Creation + Challenge +

Ownership + Identity + Pride etc

A Revised Model of Labor