techworks digital menu board - (4th january 2017)
TRANSCRIPT
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GO DIGITAL – GO ONLINEGO TECH-DMB
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Indian Restaurant Market,particularly QSRs are slated togrow at a fast pace:
• Overall, Indian restaurant market isexpected to grow at a CAGR of 11%to reach Rs. 522,000 Crores by 2018
• The QSR segment will grow at amuch faster rate (CAGR 25%) toreach Rs. 25,000 Crores by 2020.
There is a great opportunity for those who can successfullyposition themselves to benefit from this trend
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QSR Market in India (in Rs. Crores)
THE INDIAN RESTAURANT MARKET
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CHALLENGES IN OPERATING IN THE QSR SECTOR
• Weak consumer demand in certain segments due todepressed near term economic outlook and sentiment
• Diversity of tastes due to cultural differences across regions• High price sensitivity in most segments of the market• High Real Estate costs• Inefficiencies in supply chain driving up costs• Shortage of talent and trained manpower• High inflation of food ingredients
Success lies in offering a menu that is diverse enough to appealto a cross section of customers pan India at competitive prices
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• Extensive menu to cater todiverse cultural and tastepreferences
• Vegetarian/eggless options• Continuous innovation in menu
for freshness and novelty factors• Frequent changes in prices as a
result of inflation in foodingredients
There is a need to sharply display a diverse and sizablemenu with a provision for frequent changes
MENU IS A KEY ELEMENT OF A ROBUST QSR STRATEGY
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• Allows sharply display acomprehensive menu
• Enables cross-sell and up-sell withsharp display, digital images and easygrouping
• Allows frequent and easy changes inmenu items, groupings, images andprices making experimentation easy
• Allows promotions through dynamiccontent
• Ideal for getting customer feedbackand for market research
In short, Digital Menu Boards are a marketers’ delight
DIGITAL MENU BOARDS – KEY TO IMPLEMENT QSR STRATEGY
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• Long shelf life (5 years) as opposedto a very short life for paper basedprinted menus
• Eliminate the recurring cost ofprinting and lamination associatedwith paper based menus
• No cost of making changes orcorrections
• They have extremely lowmaintenance once they are up andrunning
Digital Menu Boards are quite cost effective
DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS
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• Changes to entire menus, individualmenu items or images can be doneeasily and quickly
• Dynamic content allows: a different meal time menu that can
be changed manually orautomatically
display images, video or Live TV, ifrequired
Pre-programmed announcement ofrestaurant specials at pre-definedtimes
Digital Menu Boards provide easy maneuverability
DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS
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• Digital menu boards provide sharpimages and content readable upfront or from a distance
• Digital content is more pleasing tothe eye
• Look and feel can be changed easilyand quickly
• Display can be easily customized bychanging brightness and contrast
Digital Menu Boards provide better readability for the customer
DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS
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• Allow content upload on all displaysremotely
• Allow changes on some or alldisplays remotely
• Allow monitoring of a specific or alldisplays remotely
• Allow specific display health checkremotely
Digital Menu Boards provide centralized control very useful for alarge chain or large number of displays in one location
DIGITAL MENU BOARDS PROVIDE SEVERAL BENEFITS
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• Displays 32” or 40” ( even higher sizes are possible )• Die Cast Aluminum Frame• Media Players-Display Controllers• Software• Power Accessories
Digital Menu Boards can be ceiling mounted or wall mounted asper customer’s needs
Techworks’ TECH-DMB Series Is The Complete Solution ForDigital Menu Boards And Consists Of The Following Components:
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We can provide solutions for a single outlet to a pan India chain
Entry Level Mid Range Full
Display and Frame Display, Frame and Media Players Display, Frame, Media Players, Central Control Software and Servers (Local or Cloud)
Content runs off USB drive Designed content display templates
Designed content display templates
Manual Operation Programmed content scheduling Programmed content scheduling, display and content monitoring
Limited no of displays Large no of displays Large no of displays in multiple locations
Useful for a single location Useful for a single location Useful for QSR with multiple locations requiring central control
TECH-DMB CONFIGURATIONS
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The configurations are customizable as per client needs
SAMPLE CONFIGURATION : TECH-DMB 332L
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We are a “One Stop Shop” for all your DMB andDigital Signage needs
TECHWORKS PROVIDES COMPLETE SUITE OF PRODUCTS ANDAND SERVICES FOR DIGITAL MENU BOARDS
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Techworks excels in developing solutions that enable enhancedcustomer engagement by leveraging technologies such as:
BREAKAWAY EXPERIENCEfrom ordinary the extraordinary
• Interactive• Multitouch• Gesture Control• Proximity Triggers• Load Sensors• Social Media
• Mobile Technology• Radio Frequency Identification
(RFID),• Blue Tooth Low Energy• Augmented Reality• Wayfinding
SAMPLE CONFIGURATION : TECH-DMB 332L
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Amritsari ExpressAndaaz-E-LucknowBikanos Chaat CafeCafé Brown SugarMoti Mahal ExpressSmoke On The WaterMovenpickInstaPizza
Blue TandoorShanghai NoonFast TraxKebab ExpressCrazy WokChina GateThe Bento Café
SAMPLE LIST OF OUR QSR CUSTOMERS
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O-7, 2nd Floor, Lajpat Nagar - II, New Delhi – 110024, India
[email protected] | www.techworksworld.com+91 11 4171 8445