techstars for a day - seattle; getting started
DESCRIPTION
Preso covering getting started and getting to market delivered to TechStars Seattle 6/3/2011TRANSCRIPT
Getting Started…
TechStars for a Day - SeattleJune 3, 2011
Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion
[email protected]@ReplyToAll
About me
• Formerly VP Marketing @ Gist (acquired by Research in Motion in Feb -> the BlackBerry folks)
• 10+ years of startup experience; product & marketing roles; some success/some spectacular failures
• My preso is (mostly) about what happens after your first release
Plan vs. Reality
Your plan is accurate until the other guy moves…
Twice as long, half as much
Your goal is to accomplish twice as much in half the time
Always hire better than yourself
1.1n
Find people smarter than you to join your team
Mitigate technology AND market risk
Will it work? vs. Does anybody care?
Know your target customer….by name
Get outside the self-reinforcing loop for true customer feedback
There is only one silver bullet…
Do many things, not one thing
Create fans & take them on your ride
Love everybody equally & make them part of the adventure
Relationships matter…
Customers, prospects, advisors, investors, competitors, journalists, vendors, partners, mentors, strangers, classmates, bloggers, etc., etc.
Exit is the end of the beginning…
WHO
ARE
YOU?
Questions?
Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion
[email protected]@ReplyToAll
Slides available: slideshare.net/robertcpease