Leading Change in Nonprofit Technology

‘Big Ideas Session’ #14NTCChange

Nonprofit Technology Conference 2014

March 13, 2014@rmasrmas @techsoup #techsouplounge

Current change initiative: TechSoup Global

Transform a relatively successful 27-year-old nonprofit social enterprise into a trusted global social sector resource platform!

home of

1999

TechSoup is….

• A place for nonprofits to

find the most affordable

technology

• A place to help

technology companies

administer their product

donations

Page 5

Forces of little importance

Known Trends

High

LowLow HighLevel of Uncertainty

Major Drivers Shaping the Future of TechSoup

Charitable Law Data

Privacy

Import of Collaboration

Consumer Behavior

Technology

Funding & Regulation

Business Environment

Proliferation & complexities of

choicesMillennials

working in sector

Affiliation

Search & Recommendation

Social Media

Communications Technologies

Net-worked

DataConsumerCloud

Enterprise Cloud

Open Data/ Transparency

Increasing Rivalry in

Supply Chain

GlobalRecession

Less demand for PCs & desktop

apps

BYOD/ Mobile

Computing

Crowd-sourcing

Levelof

Impact Beneficiary Data/Impact

metrics/ Storifying

Subscription & New Biz

Models

Proliferation of apps and devices

Visibility/ Transparency

Shift to Consumer

Disinter-mediation

Prolifer-ation of Players

High Importance/ High Uncertainty

Communications. Clarity. Rallying Cry.

Analysis, Synthesis and Questions• A collection of community assets:

– Reach to 488K individuals and 581K organizations

– 2700 offers from 100+ technology donors/providers

– 28 languages in 80 countries– In excess of $4B worth of technology

• A cooperative approach – Network and partnerships– Ecosystem

What pains and gains can we better support for nonprofits? For donors? For other stakeholders?

TSG Strategy

• Take the capabilities we have –– Relationships, network, data, reach,

positioning, validation process, knowledge, reputation --

• Use to offer new services/add value in new ways.

• Monetize and diversify income to increase sustainability and value.

TSG Vision• By 2015, TechSoup Global will be able to reliably deliver through

cooperation a suite of multi-stakeholder services that together create a platform and eco-system for a diverse set of resources and offers at scale which significantly strengthen the nonprofit and philanthropic sectors, individual nonprofits and/or civil society across 100 countries.

– Multiple stakeholders cooperating to strengthen the sector’s work.

– ‘NGO’ focused; highest value adding platform from an ‘NGO’

perspective for philanthropic resources related to capacity building

through ICT, human capital and third sector data.

– Innovative, on-demand, customizable capacity-building resources

– Leveraging the power of tech for good

– At scale, supported by vibrant eco-system

– Sustainable

What will be different from today as an MSP?

• Grow offers• Grow connections• Diversify offers• Diversify income• Lower costs• Create more value• Open up our capabilities for

many others to create value

TSG as a better community platform in 18 monthsCapabilities:• Ability to add 100’s to 1000’s of offers. Rollout new products and programs

in 3-4 weeks. Reduced cycle time of 75%.• Validation services in 100 countries. Reduced costs to validate by 70%.• Grew sustainability through adding new services and lowering costs for a

net improvement of $3M per year.• Diversified offers. Partner to create “Human Capital”/services offers that

benefit more than 50% of our nonprofit customers.• Partner to create 1-2 applications that run on our platform that create

value for the sector that are NOT TechSoup offers. • Increased connections between stakeholders that create value in excess of

$1M for a stronger ecosystem.• A scaled platform capable of doubling the economic value of the resources

created and shared within 3 years from 18 month milestone.Requirements:• Change our processes and technology.• Diversify our donors.• Engage our customers in discovery of value and service development.• Develop abilities to experiment and learn.

Vivid Description of the Future:

Reposition TSG as

MSP(Phase 1)

Redesign User

Experience &

Messaging

Get CTP Operation

al

Prepare Stakeholde

rs

Fund Investme

nt

Validate New Value Add/

Revenue Categorie

s

Increase Value of Data as an Asset

TechSoup Global Thematic GoalNext 18 months

Defining Objectives

All Nonprofits are Tech Nonprofits.

Managing Technology is Managing Change.

Leadership can come from any place.

Everybody has a role in effective use of technology

Don’t sell solution. Understand the problem and alternatives. Language matters.

No matter how ‘good’ you are, you might fail at change. So learn from it.

Think Lean/Lean Startup. Minimum Viable Product. Test & Learn.

References & Resources• Patrick Lencioni: The Advantage. Silos, Politics and Turf

Wars. www.tablegroup.com/books/silos/• The Lean Startup – Eric Ries. www.theleanstartup.com• Lean Startup and Launchpad Central – Steve Blank.

http//steveblank.com https://www.launchpadcentral.com/

• Business Model Canvas – Alex Osterwalder. www.strategyzer.com

• Continue the discussion and check these tools and so much more out at the TechSoup Lounge – Johnson Room, Mezzanine Level

@rmasrmas @techsoup #techsouplounge

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TSS - Tech Advisory Service

Key Partnerships Key Activities Value Propositions

Key Resources

Cost Structure Revenue Streams

Customer Relationships

Channels

Customer Segments

Understand-ing

problems

Understg cloud, mobile, etc. options &

trad. tech

Long term/ repeat

Board Member

Volunteer

NTAP

Consultant

Helping NGOs know

what's available E.D.s

Technical Decision makers

Accd'tal Techie/ one level above

AT Tech DMer

Operational Staff

Program Staff

Curation of nonprofit

tech

How to access technology - where do I find/acqu

this?

Choosing TechnologySolving users

problems with

technology

Self-service

How to support organization's activities with

tech

How to improve my

organization's tech

website

mobile

Social

TrustedTransparent

Value

Call Center

On Prem Consulting

Partner websitesFace to

face events

Social Media

@Techsoup@rmasrmas

All Nonprofits are Tech Nonprofits.

Transform. Inspire. Don’t Give Up!