Technorati CI by Anissa Malady

LIBR 282-Social Media for Competitive & Company Research S.Brown C. Confetti-Higgins  

Background    

• $10 million transformation from search engine to blog ad network•  founded June 2008 as the first "blog" search engine  • Real-time search for user-generated media (mainly blogs) by tag or

keyword.• aim to provide services to blog/social media sites • connects advertisers to blogger, who connect to consumers• directory indexing more than a million blogs• 300 million monthly visitors worldwide• 85,000+ articles using Technorati's proprietary publishing platform• expanded to full service media company• tracks the authority and influence of blogs • most comprehensive and current index of who and what is most

popular in the Blogosphere. 

Read more: http://technorati.com/about-technorati/#ixzz16l2atvvr

What is Technorati         "Technorati looks at tags that authors have placed on their

websites. These tags help categorize search results, with recent results coming first.

Technorati rates each blog's "authority", the number of unique blogs linking to the blog over the previous six months." Wikipedia

  Web crawls links "in" to a blog. Crawls the web to find those

linking to your site.

Alexa on Technoratitraffic-ranking tool

• ranked #853 in the world according to the three-month Alexa traffic rankings  • 44 seconds on each pageview and a total of three minutes on the site during each

visit  • popular among users in the cities of Jakarta (where it is ranked #185) and Islamabad

(#205).• Company Directory of Business Contacts  • Contact Information  

CrunchBase on Technorati• User based• Briefing, General Information, location • In depth information on employees including former• Milestones• Acquistions and Funding• Competitors• Tags• references and sources used• 2009 State Of The Blogosphere: The Full Video

From BlogWorld and PPT presentation

People of TechnoratiDave Sifry • Founder/Chairman of the Board • Advisor at Mozilla Messaging • Advisor at Causes • Founder and CEO at Offbeat Guides

Tantek Çelik • blogger• previous Chief Technologist of Technorati • Independent technologist, writer, teacher• HTML5 Now• ressume 

David Sifry - Chairman of the BoardRichard Jalichandra - President; Chief Executive OfficerTeresa Malo - Chief Financial Officer; ManagerTimothy Hamner - IT/Internet SupportAlex Priest• blog, twitter, flickr, linkin, posterous, youtube, delicious... 

Technorati on YouTube featuring Tantek Çelikan early interview

Technorati Channel on YouTube

Technorati and Women• acquisition of Silicon Valley Moms Group (blog)• launched ne Women's Channel • appointed Jill Asher, one of the founders of SVMG as

new editorial director of Technorati media and blocritics.com• Hottest Technorati Women Blog Posts• Features: food & living, parenting, career & money, mind,

body & soul, and style

Competitors Bloglines• subsideary of Ask.com ran by

MerchantsCircle • 3,450 Alexa traffic rank• creating and sharing news feeds,

blogs and rich web content • blog publishing and social sharing

tools • 10 languages• SF based. 376 employees

Feedburner•media distribution and audience engagement services for blogs, RSS feeds, publishers, and marketers •Web-based tools for bloggers, podcasters, & commercial publishers promoting &delivering content on the Web •feed and blog advertising network •June 1, 2007 a subsideary of Google

Conclusions and Findings     • competitors

o there really is noneo acquisition 

• trendso ad revenue o women o blogging, blogging, blogging. 

• unique informationo hiring structureo acquisitions and affiliateso  transformation

•  holistic viewo Technorati has switched gears to become a blog

advertising network--rather than search engine. o  acquired "media partners" 

References• Kaplan, D. (2010, November 16), Technorati buys silicon valley women's

group. Retrieved from http://paidcontent.org/article/419-technorati-buys-silicon-valley-womens-group/

• Linkedin. Linkedin Companies. Retrieved from http://www.linkedin.com/company/18902?trk=NUS_CMPY_FOL-co

• San Francisco Public Library, D&B Million Dollar Database www.selectory.com.ezproxy.sfpl.org/Selectory/SearchPages/LibrarySearch.aspx 

• Technorati. About technorati. Retrieved from http://technorati.com/about-technorati/ 

• Technorati. Wikipedia. Retrieved November 15, 2010, from http://en.wikipedia.org/wiki/Technorati 

• http://www.alexa.com/siteinfo/technorati.com • http://alexpriest.com/• http://www.bloglines.com/• http://www.crunchbase.com/company/technorati• http://feedburner.google.com/fb/a/myfeeds • http://www.socialmention.com/• http://tantek.com/• http://video.google.com/• http://www.youtube.com/