Technology survey:Technology survey:LBS Use Among the LBS Use Among the Top Top

10001000 Canadian Companies Canadian Companies

Claude Caron, Ph.D.Claude Caron, Ph.D.

Pierre Desjardins, M.Sc.Pierre Desjardins, M.Sc.

Martin Plante, M.Sc.Martin Plante, M.Sc.

Daniel Chamberland-Tremblay, Ph.D. Daniel Chamberland-Tremblay, Ph.D. CandidateCandidate

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PlanPlan

Research ContextResearch Context

Survey HighlightsSurvey Highlights

ConclusionConclusion

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PlanPlan

Research ContextResearch Context

Survey HighlightsSurvey Highlights

ConclusionConclusion

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Location-based servicesLocation-based services

LBS provide the ability to LBS provide the ability to find the geographical find the geographical

location of a mobile device location of a mobile device and then provide services and then provide services based on that locationbased on that location »  »

(OpenLS)(OpenLS)

LBS provide the ability to LBS provide the ability to find the geographical find the geographical

location of a mobile device location of a mobile device and then provide services and then provide services based on that locationbased on that location »  »

(OpenLS)(OpenLS)

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Location-based servicesLocation-based services

1.1. WirelessWireless2.2. LocationLocation3.3. Added-value Added-value

serviceservice

1.1. WirelessWireless2.2. LocationLocation3.3. Added-value Added-value

serviceservice

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Research ContextResearch Context

Research Goal:Research Goal: Determine the importance of LBS useDetermine the importance of LBS use in different application contexts in in different application contexts in

Canada Canada

Detailed Objectives:Detailed Objectives: Focus on the most important Canadian Focus on the most important Canadian

organizationsorganizations Determine which LBS technologies are Determine which LBS technologies are

currently used by these organizationscurrently used by these organizations Understand the relevance of current Understand the relevance of current

geospatial data for LBS applicationsgeospatial data for LBS applications

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Research ContextResearch Context

Theoretical Sample:Theoretical Sample: Target: Top 1000 of Canadian enterprises Target: Top 1000 of Canadian enterprises

based on revenues (C.F. Globe and Mail)based on revenues (C.F. Globe and Mail)

Effective Sample:Effective Sample: 867 enterprises have received a 867 enterprises have received a

questionnairequestionnaire 71 questionnaires have been completed71 questionnaires have been completed 8.3 % of respondents is an acceptable 8.3 % of respondents is an acceptable

response rate for this type of surveyresponse rate for this type of survey

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Sector of Activities of Sector of Activities of Respondents Respondents

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Functional Sector of Activity Functional Sector of Activity of Respondents of Respondents

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Number of Employees in Number of Employees in the Companythe Company

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Functional Number of Functional Number of Employees in the Employees in the CompanyCompany

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PlanPlan

Research ContextResearch Context

Survey HighlightsSurvey Highlights

ConclusionConclusion

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Importance of New ITImportance of New IT

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Profile of RespondentsProfile of Respondents

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Rate Use Rate of GIS and Rate Use Rate of GIS and GPSGPS

GPSGPSGISGIS

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Locating Clients, Locating Clients, Competitors and SuppliersCompetitors and Suppliers

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Rate Use of Real Time Rate Use of Real Time LocationLocation

Employees and EquipmentsEmployees and Equipments VehiclesVehicles

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Rate Use of Wireless and Rate Use of Wireless and Mobile Communication Mobile Communication DevicesDevices

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Perceived Resistance toPerceived Resistance toReal Time Location by Real Time Location by EmployeesEmployees

Privacy concernsPrivacy concerns Loss of trustLoss of trust Unionized Unionized

environmentenvironment

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Rate Use of Geospatial Rate Use of Geospatial DataData

FederalFederalGovernmeGovernme

ntnt

ProvincialProvincialGovernmeGovernme

ntnt

Private Private companiescompanies

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Primary SectorPrimary Sector Use GIS and GPSUse GIS and GPS Track vehicles in real timeTrack vehicles in real time

Manufacturing SectorManufacturing Sector Low interest in information technologiesLow interest in information technologies Low use of GISLow use of GIS

Service SectorService Sector High interest in information technologiesHigh interest in information technologies Low use of GIS, GPS, and real-time trackingLow use of GIS, GPS, and real-time tracking

Cross-Tabulation Analysis Cross-Tabulation Analysis HighlightsHighlights

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Cross-Tabulation Analysis Cross-Tabulation Analysis HighlightsHighlights

Companies using geospatial Companies using geospatial data tend to acquire it from data tend to acquire it from different sources: different sources: federal government federal government provincial government provincial government private companiesprivate companies

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Main Incentives for Using Main Incentives for Using Geospatial DataGeospatial Data

Data Tailored to Business NeedsData Tailored to Business Needs

Better Knowledge of Geospatial Better Knowledge of Geospatial Data Offers Data Offers

Regular Updates of the Regular Updates of the Data Data

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PlanPlan

Research ContextResearch Context

Survey HighlightsSurvey Highlights

ConclusionConclusion

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Global SceneGlobal Scene

The growth of the LBS The growth of the LBS market has been predicted market has been predicted for many years for many years

However, LBS use is still However, LBS use is still marginal among Canadian marginal among Canadian businessesbusinesses

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LBS ResourcesLBS Resources

LBS can benefit from LBS can benefit from certain existing certain existing technologies: wireless technologies: wireless networks, cellular phones, etc.networks, cellular phones, etc.

However, other resources still lack However, other resources still lack adoption: GIS, GPS, RFID, adoption: GIS, GPS, RFID, geospatial datageospatial data

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LocationLocation

Locating clients,Locating clients,competitors andcompetitors andsuppliers appears important to suppliers appears important to organizationsorganizations

Impediments:Impediments: Effectively, little geospatial resources are Effectively, little geospatial resources are

deployed to support this objectivedeployed to support this objective Managers perceive potential resistance to Managers perceive potential resistance to

real-time location from employees real-time location from employees