Technology rethink for next generation loyalty programmesHPE and Loyalty Partner Solutions (LPS) selected for China Southern Airlines’ Sky Pearl Club

Airlinesface fiercecompetition

China Southern Airlines is fifth biggest carrier in the world

More powerful and sophisticated ITis required to support next generationloyalty programmes

Learn more athpe.com/services

© Copyright 2016 Hewlett Packard Enterprise Development LP. The information contained herein is subject to change without notice. The only warranties for HPE products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HPE shall not be liable for technical or editorial errors or omissions contained herein.

“The rapid pace of market

growth and our company’s

plans for expansion make it

necessary to upgrade to a

modern software solution.

We are convinced that with

the new platform we will

have our ambitious tasks fully

under control in the future.

We found the performance

of the Loyalty Management

Suite from LPS and HPE’s

competence in the airline

business to be a compelling

proposition.”

— Mr Wu, senior VP, marketing division,

China Southern Airlines

*(source IATA)

passengers are expected

to fly in 2016*

BILLION

3.8

members in its Sky Pearl Clubfrequent flyer programme

MILLION

26

passengers

MILLION

100

Ability to work with airline andnon-airline partner companies is key

HPE and LPS solution will support growth of airline’s Sky Pearl Club programme

Loyalty programmes

More advanced technology needed

First joint customer

These have evolved into powerful marketing initiatives

Frequent flyers enticed with loyalty programmes

SUPPORT GROWTH

5TH BIGGESTAIRLINE

HPE has joined forces withLPS to deliver solutions