Technology, Personalisation and Technology, Personalisation and Practice in the Creative Practice in the Creative

IndustriesIndustries

Mark JohnsonMark Johnson

University of BoltonUniversity of Bolton

Why are you here?Why are you here?

Curiosity?Curiosity? Networking?Networking? Opportunities?Opportunities? Education?Education?

What’s happeningWhat’s happening

Technological transformationTechnological transformation Emerging social practices with technologyEmerging social practices with technology Challenges to Educational and Institutional Challenges to Educational and Institutional

structurestructure

……PERSONALISATIONPERSONALISATION

Technological TransformationTechnological Transformation

Web2.0Web2.0– Wikis, googledocs, blogging, Skype, MSN, Wikis, googledocs, blogging, Skype, MSN,

YouTube, FlickR, RSS, aggregators, YouTube, FlickR, RSS, aggregators, YahooPipes, etc…YahooPipes, etc…

Service Oriented ArchitectureService Oriented Architecture– Breaking down big systems into small units of Breaking down big systems into small units of

functionalityfunctionality– Can be reorganised, reused…Can be reorganised, reused…– … … By anyone!By anyone!

Emerging Social PracticesEmerging Social Practices

Self-PublishingSelf-Publishing– The YouTube PhenomenonThe YouTube Phenomenon

e.g. e.g. Angry BT customerAngry BT customer!!– Blogging, podcasting, photobloggingBlogging, podcasting, photoblogging

http://www.chromasia.com/iblog/http://www.chromasia.com/iblog/ http://http://www.imagekind.comwww.imagekind.com

Self-OrganisationSelf-Organisation– Social BookmarkingSocial Bookmarking– FacebookFacebook

Information ManagementInformation Management– RSS, Google Desktop, Netvibes, flickRRSS, Google Desktop, Netvibes, flickR

Challenges to Educational and Challenges to Educational and Institutional StructureInstitutional Structure

Problems with centralised provision of resourcesProblems with centralised provision of resources Need to push more responsibility onto the Need to push more responsibility onto the

individualindividual Peer networks and self-organisation challenge Peer networks and self-organisation challenge

traditional hierarchical structurestraditional hierarchical structures Challenges to educational authority – wikipedia?.. Challenges to educational authority – wikipedia?..

– Educational content available to allEducational content available to all– Educational technology available to all?Educational technology available to all?

Distinctions between learning, working and living Distinctions between learning, working and living becoming blurredbecoming blurred

PersonalisationPersonalisation

We think in terms of “us … and We think in terms of “us … and themthem””– Education and IndustryEducation and Industry– Teachers and LearnersTeachers and Learners– Government and ‘the people’Government and ‘the people’– Providers and CustomersProviders and Customers

But everyday life is more “But everyday life is more “meme and us” and us”– Our family, friends, colleagues, etcOur family, friends, colleagues, etc

Personalisation is about removing the constraints Personalisation is about removing the constraints imposed by imposed by themthem allowing allowing me me to be more to be more powerful.powerful.

What are the constraints on What are the constraints on your your practice?practice?

Technological constraintsTechnological constraints Institutional constraintsInstitutional constraints Government constraintsGovernment constraints Personal constraints (i.e. constraints Personal constraints (i.e. constraints

imposed by me)imposed by me)

What to do to free yourself from What to do to free yourself from constraint?constraint?

Technological constraintsTechnological constraints– Investment, training, personal developmentInvestment, training, personal development

Institutional constraintsInstitutional constraints– Reorganisation, develop new practicesReorganisation, develop new practices

Government constraintsGovernment constraints– Finding more efficient ways of meeting regulatory Finding more efficient ways of meeting regulatory

requirementsrequirements Personal constraintsPersonal constraints

– Redefining personal objectives, goals, targets… Redefining personal objectives, goals, targets… EDUCATION! (often emotional issues)EDUCATION! (often emotional issues)

Removal of Constraint and Personal Removal of Constraint and Personal SynergySynergy

Technologies can impose constraints as well as remove Technologies can impose constraints as well as remove themthem– We have a tendency to devise ‘systems’ (say at institution or We have a tendency to devise ‘systems’ (say at institution or

government level) to remove a constraint in one area, only to government level) to remove a constraint in one area, only to increase constraint in another!increase constraint in another!

… … Which is why this has to be a Which is why this has to be a personal matterpersonal matter…… Technology gives individuals the ability to extend their Technology gives individuals the ability to extend their

powerpower With personal computer technology, one of those powers is With personal computer technology, one of those powers is

to allow us to create synergies between the things that we to allow us to create synergies between the things that we do.do.– So we all manage our personal complexity (in whatever area of our So we all manage our personal complexity (in whatever area of our

lives) more effectively…lives) more effectively…

In a personally synergised world…In a personally synergised world…

Actions relating to work can be coordinated with actions Actions relating to work can be coordinated with actions relating to home, or to learning…relating to home, or to learning…

We can manage the different people we choose to be We can manage the different people we choose to be depending on what we are doing…depending on what we are doing…

Connections made in one area of life may be used to the Connections made in one area of life may be used to the advantage of another…advantage of another…

Practices useful to one area of life may be applied to Practices useful to one area of life may be applied to another…another…

We use technology to help us take control over our ‘whole We use technology to help us take control over our ‘whole selves’selves’– Empowers usEmpowers us– It constrains no-one elseIt constrains no-one else

The SPLICE projectThe SPLICE project

This is what the SPLICE project is seeking to do…This is what the SPLICE project is seeking to do… We want to empower all our stakeholders:We want to empower all our stakeholders:

– Learners, teachers, practitionersLearners, teachers, practitioners We want to enable them to make connections We want to enable them to make connections

between each other through technologybetween each other through technology We want to find out how an institution can adapt to We want to find out how an institution can adapt to

accommodate this…accommodate this… We want to identify the challenges to achieving We want to identify the challenges to achieving

it…it…

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