technology for the next decade, today. copyright © 2019 hcl ... · 3 copyright © 2019 hcl...

2 Copyright © 2019 HCL Technologies Limited | www.hcltech.com

About IoT WoRKS™

IoT WoRKS™ by HCL Technologies is a dedicated Internet of Things (IoT) business unit that enables organizations to experience IoT functioning and co-create transformation roadmap for

innovations in context to their business. By enabling IoT-led transformation, these solutions maximize topline growth, capital productivity, cost efficiency, operational effectiveness, customer

satisfaction, and return on asset investment.

Solving imminent challenges in the industry, our approach starts with connected THINGS and resulting in DATA-driven business insights – but it does not end there. We are applying the

insights generated seamlessly into changing meaningful business PROCESSES and PEOPLE PRACTISES generating real business outcomes. The beauty is in our agile, scalable, rapid-

prototyping approach which drives the urgency of transformation to NOW: from months to a few weeks.

We have developed end-to-end IoT offerings for organizations across different IoT maturity levels

Plan your IoT program customized

to your needs

► Identify business case (RoI) and

business pain points that IoT can solve

► Industry insights and benchmark

► IoT roadmap in line with desired

business outcomes

► POC plan/Technology roadmap

► User-centric business process

transformation project plan

Implement your IoT program with

secure ecosystem-based

solutions

► IoTization - Device, gateway,

connectivity, and security

► IoT Platform – Data storage, device

management, data science, and

workbench

► IoT applications and analytics

► Integration of IoT applications with rest

of the IT landscape

Realize value from your IoT program with state-of-the-art IT/OT support services and analytics expertise

► Provisioning, measuring & monitoring ► Orchestrate IT/OT ► Platform Hosting and Micro-services

► High Performance Analytics and Insight-as-a-Service ► Uptime Assurance - 24x7 support


The increasing expectations of the connected shopper and their rapidly

changing preferences have created a retail analytics market with a potential

to reach up to 13 Bn USD by 2024

MARKET PROBLEM – With the

cost of connectivity declining rapidly

every day, the shopper has access to

unlimited choices. They now drive the

retail ecosystem originating the moment

a need is realised, to the final purchase

decision. This is a journey that

seamlessly weaves the digital and

physical interactions of the brands with

the customer. With omni channel retail

becoming the norm, retailers must strive

to make the journey interactive and

personalized, ultimately transforming

the buying experience for the shopper.

• Access to unlimited data

• Rapidly changing preferences – driven by

connectivity & new business models of e-tailers

• Millennials, who prefer omnichannel retail as well

as physical stores, outnumbering baby-boomers

• 40% of shoppers want the interaction to be

personalised

SHOPPER TRENDS

• E-tailers are opening physical stores and come

with a wealth of shopper information, allowing

them to customise their in-store campaigns and

merchandise

RETAILER TRENDS

• Limited in-premise data poses difficulty in

optimizing business operations, tackling

obsolescence and result in high opportunity costs

for retailers

• Lack of in-premise contextual insights – thus

difficulty in personalizing shopper experience

• Shopper engagement & retention is a problem

• Existing analytics solutions are limited in their

approach, tend to be intrusive and are not

comprehensive

• Any upgradation will need massive investment of

capital and would still not be comprehensive

RETAILER PAIN POINTS

Business Context


Footfall Solutions in Market: Gap Analysis

FeaturesL IR Sensors Thermal Camera BLE/ Wi-Fi Video Camera Lidar Radar

Footfall Accuracy

Location Precision

Privacy Concerns No Yes Yes Yes No No

Ease of

Installation

Scalability

Detection Latency

Price Low Medium-High Medium-High Medium-High Medium-High Low


Real-time In-store Insights by IoT WoRKS™: Key Differentiators

• Utilizes radar

technology to track

individuals with

centimetre level

precision beyond line of

sight

• Unaffected by thin

obstructions and

adverse in-store

conditions

• Sensors configurable for

high precision to high

coverage

• Re-composable

distributed architecture

allowing rapid scale up

to fit business needs

• Can be integrated with

existing ERP, CRM and

PoS systems

• IR or Visual Camera

integration for richer,

contextual demographics

• No dependency on

shopper devices

• Historic and real-time

visualisations

• Easily retrofittable on

existing structural

infrastructure

• Modest IT requirements

• Can be extended to

cover use cases on

safety

• Intelligent customer

insights at breakthrough

pricing

Current retail analytics solutions are inaccurate, can be intrusive, are challenging to scale up and don’t offer much insights for personalizing

shopper interactions – often leading to high opportunity costs, obsolescence and inefficient business models

ACCURATE SCALABLE VERSATILE HIGH ROI

Finalist at “IoT World 2019, Santa Clara” in “Consumer IoT Category”


Accelerating the pace of IoT adoption to achieve a transformed state

DATA

DETERMINE DATA TO BE GENERATED

• Where is it? Any space in the retail store that sees

increased shopper interaction

• What is it? Legacy and real time in-premise data

• How is it? Rich, contextual demographics, insights and

correlations

THINGS

SELECT AND LIGHT UP DARK ASSETS

• The store area is IoT-ized through radar sensors,

transforming the retail space into a source for

contextual data that can be analyzed and correlated

further

TRANSFORMED STATE

The true value of IoT is realized when transformation is inclusive of DATA, PEOPLE and PROCESSES

• Reductions in inventory

carrying costs

• Increased conversion rates

• Increased average transaction

value

• Intelligent in-store campaigns

designed around store layouts

leading to new revenue

streams

• Optimized staffing models

leading to higher cost

efficiencies

• Real-time monitoring of retail

space to drive better customer

interactions – increasing

customer engagement and

retention

PEOPLE

ANALYZE INSIGHTS TO DRIVE SHIFTS IN PEOPLE

PRACTICES

• Insights from shoppers’ location and behavior can help align staff

real time to personalize interaction – creating immediate customer

engagement and improving retention

PROCESS

CHANGE PROCESSES TO TAKE ACTION ON INSIGHTS

• Contextual insights help plan store layout, merchandise to better

engage with customers

• Accurate, real-time insights can help bring about transformation in

business processes by adapting in-store promotions and creating

staffing models that improve shopper experience


SOLUTION OVERVIEW

SOLUTION DESCRIPTION – About the Solution

VALUE – Key selling points

• Derive real-time, relevant insights to decode in-store

shopper behaviour

• Reimagine promotions, merchandizing displays and

staffing models around accurate insights to co-create

spectacular retail experiences with the next-gen shopper

TARGET INDUSTRIES(Leverages space analytics)

• Retail

Sensors leverage radar

sensing and imaging

technology to accurately

monitor live shopper location

and dwell times - cut through

adverse ambient conditions

and interference

Works on low bandwidth

communication/storage.

Tracks shoppers accurately,

without needing to connect to

end user’s devices/infringing

into their privacy

Role based viewership

allows decision makers to

make relevant, quick

decisions at their levels,

bringing in operational,

tactical and strategic

improvements

The distributed computing

architecture is quickly

scalable – and therefore can

be leveraged to generate

global insights & trends

Advanced AI models enable

fusion radar and camera

sensor raw data into rich

contextual information,

enriched with demographic

data and real time in-store

tracking

The architecture allows for

integration across CRM, ERP

and PoS software to enable

specialized insights to guide

specific process

improvements

TRANSFORMConnected Operations


Real-time In-store Insights – Functional Flow


SCALABLE, AFFORDABLE & ACCURATE

Creates heat maps highlighting key retail store touchpoints

&in-premise interaction times

Captures accurate shopper count using radar technology

Can be correlated with staffing requirements & in-store

promotions, and provides insights into queue management

and in-store operations

INTERACTIVE DASHBOARD

Can be integrated with existing ERP, CRM & PoS software

Displays in-store trends on footfall, demographics, dwell times

& shopper touchpoints

Web based apps & analytics that enable real time decision

making

Role-based access

Re-composable, distributed architecture that supports global

deployment, easily retrofittable solution, with minimal IT and structural

requirements

Innovative radar technology can overcome inclement in-store

conditions and run independent of end-user devices

COMPOSITE RETAIL METRICS

SOLUTION FEATURES

HEAT MAPS & DWELL TIMES

Can be correlated with inventory, sales & profitability metrics


More than just Shopper Insights – Business-level Benefits

• Utilize heat maps to

understand shopper

interactions on the retail floor

• Define rich, contextual

demographic sets for your

retail store

• Ensure individual-level

privacy

• Redefine in-store layout &

staffing models to manage

operations flow

• Improve inventory turns based

on footfall & purchase trends

• Eliminate obsolescence and

redefine product lifecycles

• Optimize operational costs

PERSONALIZE

IN-STORE EXPERIENCESCALE &

TRANSFORM

REDEFINE SMART

SHOPPEROPTIMIZE STORE

OPERATIONS

• Run intelligent in-store

promotions

• Track & improve shopper-

staff interactions at key

touchpoints, increase

conversions & boost sales

per sq. feet

• Monitor real-time buying

behaviour to design and

optimize merchandizing

displays

• Integrate with PoS &

Loyalty programs to

improve retention

• Design adaptable business

models based on real-time

insights

• Easily scalable

architecture enabling

global deployment

• Minimal upfront investment


Implementation and Packages

Insights - As - A - Service

* Custom Package – For integrating with Store IT Systems like ERP, CRM, etc for additional insights

Counter

Product packages

Day 0 Day 1 Day 2

Site Survey Solution Deployment Generate Insights

Tracker

Counter+

• Live traffic data• Traffic a heatmap• Dwell time• Queue length• Conversion ratio (POS)• Zonal data

Analyze

Tracker +

• traffic paths

• Demographics traffic data (age, Gender)

• Targeted marketing

• User-defined event handling

• People count

• Entry/exit count

• Dashboards

• Periodic reports

$8.6 BILLION | 137,000 IDEAPRENEURS | 44 COUNTRIES

www.hc l tech .com

technology for the next decade, today. copyright © 2019 hcl ... · 3 copyright © 2019 hcl...

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