technology for an analytics driven world _ ibm
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Slide of Business Intelligence CourseTRANSCRIPT
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IBM Business Analytics
Technology for an Analytics Driven
World
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Muhammad Hazki Hariowibowo
Muhammad Hazki Hariowibowo
Client Technical Professional
Business Analytics Software
IBM Indonesia
Software Group
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Who are we?
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Your daily activities always connected with more than
one company right?
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How could Analytics Help us?
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Detect patterns
Analyze crime data and spot patterns Higher case closings Improved officer safety and resource allocation
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Customer Churn
Marketing Spend
Sales Productivity
Enhance Customer Understanding
Customer Service
Claims Processing
Channel Management
Foster Collaborative Decisions
Fraud Protection
Health Monitoring
Trading Advantage
Optimize Real-Time Decisions
Risk Management
Demand Visibility
Strategy Alignment
Enable Enterprise Visibility
Where organizations are focusing
Business Analytics and Optimization
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Why Business Analytics?
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How do we access information in diverse data sources?
How can everyone use and trust the same view
of data across my organisation?
How do we scale to support mission
critical deployments?
How do we deploy today and respond to changing
requirements?
Many user roles and demands
Multiple Tools and Processes
Many applications, platforms
Information silos, multiple sources
The traditional landscape
in most
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the explosion of information
from surveillance cameras trade events per second
of tweets created daily
Capture the right information
Analyze product sentiment
Monitor events of interest Identify potential fraud
Prevent customer churn
call detail records per day
Improve customer satisfaction
Volume Velocity Variety
5 of information created daily
15 petabytes video feeds million
12 terabytes 500 million 80% data growth
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Sales
Marketing
Customer
Service
Finance
IT
Operations Product
Development
Human
Resources
I have to drop out to a spreadsheet
How do I
improve customer profitability?
How do I get all the
data I need?
How do I drive profit through
resource allocation?
I need a different view
Which tool do I use?
Has this been done before?
There are reliant on IT for
work others can do
IT
hence a lot of Organizations are Operating with Blind Spots
1 in 2 business
the information they need to do their jobs
1 in 3 managers frequently make critical decisions
without the information they need
Approximately $5.3M lost time searching for the right information
(annual cost per 1000 knowledge workers)
Source: IBM Institute for
Business Value
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Aware
Focused
Proactive
Aligned
Agile
Obstructed View
Distracted
Reactive
Fragmented
Rigid
Analytics help companies drive a transformation to
become an Analytics Driven Organization
Lack of
Insight
Inability
to Predict
Inefficient
Access
Variety
Volume
Velocity
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Key Characteristics
REPORT
Prepare & Distribute
CONTROL
Review & Approve
CAPTURE
Data Collection & Validation
ANALYZE
Little time for higher-value analysis
Little or no predictive analytics
Microsoft Office / Excel-based Reporting
Email distribution of static reports
Manual Cut and Paste
Excessive manual review efforts
Multiple iterations, inquiries, reconciliations
Little automation of controls over results
Expended Effort
Valu
e
Significant capturing and validating data
Little automation of data sources
Limited integration of planning models.
60%
25%
10%
5%
Approx. % of Actual Time Spent
Performance Management Value
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IBM Business Analytics
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Foundation for Business Analytics and Optimization
Analyze
Integrate
Manage
Business Analytics
Applications
External
Information
Sources
Cubes
Streams
Big Data
Master Data
Content
Data
Streaming
Information
Govern
Quality
Security & Privacy
Lifecycle
Data Warehouses
Standards
Transactional
& Collaborative
Applications
Content
Information
Governance
Trusted Relevant Governed
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2010 IBM Corporation
Business Analytics
Source: IBM Institute for Business Value, The Global CFO Study 2010
Business Insight
Rear View Forward-Looking View
What happened?
How many, how often?
Why is this happening?
Where exactly is the
problem?
What actions are
needed?
What will happen next?
What if these trends
continue?
Key
Business
Questions
Examples
of
Business
Insight
Current View
Balance sheet, profit
and loss, and cash flow
statements
Revenue and cost
variance analysis
Customer, product and
market profitability
Spend optimization
Working capital analysis
Market, customer and
channel pricing
Sales and supply chain
effectiveness
Cash forecasting
Scenario-based
planning and forecasting
Strategic investment
decision support
Volatility and risk-based
predictive and
behavioral modeling
Key questions across functions and roles to make decisions
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Full breadth of BI for every decision-maker
Query, reporting, analysis, scorecards and
dashboards
Delivered where, when and how needed
Revolutionary way to work with BI
View of all time horizons: past, present & future
Easy progression from viewing to exploration to
more advanced analysis
Business
Intelligence
How are we doing? Why? What we should be
doing?
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Enable Enterprise Visibility: Demand Visibility
Operations
Managers
Finance
Buyers
Store
Managers
Warehouse
Retail Outlets
Distribution
Cubing and
Mining
Suppliers
How could supply chain visibility inform decisions
at the point of impact?
3,623% ROI via supply
chain visibility
3 clicks to build predictive
model
465 industry
accelerators
Master Data
Management
Key Capabilities
Supply Chain Analytics
Scorecards / Dashboards
Master Data Management
Industry Models
Information Agenda
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How are we doing? Why? What we should be
doing?
Simplify, structure, and automate
dynamic and sustainable FP&SM
practices
Monitor and analyze business
performance against targets
Plan, forecast and control enterprise
resources aligned with corporate
objectives
Close the books, consolidate results
and report financial performance with
confidence.
Financial Performance
& Strategy Management