PowerPoint Presentation

Technology TrendsDisrupting ConsumerBehaviorKyle Lacy Head of Marketing StrategyOpenView Venture Partners

@kyleplacyhttp://openview.vc/TDBankTech@kyleplacyWhat do I do?

I am a marketer.

Ive written 3 books.

Head of Marketing StrategyOpenView Venture Partners

@kyleplacytrends vs reality@kyleplacy

@kyleplacywhats next?@kyleplacywhats now?@kyleplacy

one.Moments Matter@kyleplacy

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two.ConnectedConsumer@kyleplacy

@kyleplacyMobile Penetration Rate (Total Population)@kyleplacy

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@kyleplacyMobility is about creating seamless experiences.@kyleplacy

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@kyleplacy @kyleplacyMobility is about helping not selling.@kyleplacy

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@kyleplacyMobility is about transforming the experience.@kyleplacy83% of US consumers research products while in-store on their phone.Our Mobile Planet by Google

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@kyleplacy What happens when 5 billion* additional peoplejoin the Internet?*this number is completely made up but means A LOT of people@kyleplacy@kyleplacy

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three.AudienceEffect@kyleplacy @kyleplacyMost people think our main competitors are Yahoo! and Bing. Its actually Amazon.Eric Schmidt, Chairman, Google

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@kyleplacyvia ben-evans.com

@kyleplacyLast mile project how do you innovate around the delivery point. 35via ben-evans.com

@kyleplacyLast mile project how do you innovate around the delivery point. 36via ben-evans.com

@kyleplacyLast mile project how do you innovate around the delivery point. 37There is one thing they all have in commonThey own the audience.@kyleplacy

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four.ContentPersonalization@kyleplacy @kyleplacy

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Its about moving frompush to personalized.@kyleplacy @kyleplacy

five.Collaborative Consumption@kyleplacy @kyleplacyAn economic model where creation, ownership and access are shared between people and corporations.Crowd Companies

@kyleplacy@kyleplacy@kyleplacy #mixwest14

@kyleplacyCounting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earthMedian price of a hotel vs cost of an Airbnb apartment

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@kyleplacyGoogle and Waze have already started to share data (May 2014), in addition, Google is rolling out retail delivery with Shopping Express, and also has self-driving cars.

Uber enables P2P transportation largest investor is Google $258m

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@kyleplacyApps can pass a destination address to the Uber app, display pickup times, provide fare estimates, access trip history and more.

57@kyleplacy@kyleplacy #mixwest14

@kyleplacyCounting beds on offer, airbnb is already the fifth-largest hotelier in the world, with unparalleled global reach. Has a presence in nearly every country on earthMedian price of a hotel vs cost of an Airbnb apartment

58For every 1 percent increase in the number of Airbnb bookings, there is a .05 percent decrease in hotel revenue.Study by Boston University 2013@kyleplacy@kyleplacy@kyleplacy #DMAI14

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six.HumanizingAutomation@kyleplacy @kyleplacyWe must move from numbers keeping score to numbers that drive better actions.David WalmsleyHead of MultichannelMarks & Spencer@kyleplacyHow do we make one departments outputs another departments inputs?@kyleplacySo where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.

Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.

65Percent of Marketers Rating Cross-Functional Relationships as Absolutely Critical/Very Important86%Head ofSalesCEOHead ofProductCOOCFO78%70%67%56%37%CIOSource : Salesforce Marketing Cloud@kyleplacyYou are not marketers.@kyleplacySo where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.

Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.

67You are not technology experts.@kyleplacySo where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.

Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.

68Social media managers or SEO experts.@kyleplacySo where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.

Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.

69You are experience makers and managers.@kyleplacySo where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.

Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.

70It starts with data and ends with the experience.

It is the only thing that makes you relevant.@kyleplacySo where does all of this leave us? Marketing has been changed forever, particularly the world of consumer marketing.

Technology that has unlocked an entirely new ways to connect with people, as well as a new set of expectations around what those interactions should look like.

71http://openview.vc/TDBankTech@kyleplacy