technology • education • solutions reaching suppliers, end .../media/sec/security... · digital...

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COMMERCIAL FIRE CELLULAR & IP

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February 2017

Technology | Education | Solutions

2017 Media Planner

n Printn E-Median Eventsn Custom Publishingn Custom E-Median Research

Your Complete Integrated Media Platform

Technology • Education • Solutions

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securitytoday.com

Reaching Suppliers, End Users, and IT Decision Makers

Print • Digital • Events • Research • Custom Publishingsecuritytoday.com


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Your Integrated Media SolutionSecurity Today (formerly Security Products) is the leading industry media brand for the global security marketplace. Our print, digital, event, custom media and research products integrate coverage for both physical and IT security as these functions are in the process of convergence. The Security Today brand is your best integrated media platform serving the product and new technology needs of the entire security product buying team — suppliers and end users. This makes Security Today the smartest marketing partner for today’s security product and service marketers.

Suppliers (including dealers and integrators)More than 32,000* suppliers, installers, distributors, consultants and manufacturing rep firms subscribe to Security Today magazine. These are companies who are buying, selling and installing security products and services.

End UsersSecurity Today reaches more than 33,000* end users in industrial, retail, institutional and government sectors. These security professionals turn to Security Today for practical information on products and new technology.

IT Decision Makers**In 2017, each issue of Security Today will be made available to more key IT decision makers. These are the most important IT managers who are making the decisions regarding security convergence.

International** In addition to our print version of Security Today, international security professionals can get a copy of each issue via our digital format. More security products marketers are looking to some of the most lucrative international markets such as Mexico, Europe, China, Canada, Latin America, and the Pacific Rim.

Two Markets — One Buy

Suppliers of Security Products and Systems*Security Installing Dealer/Security Installing Dealer with Central Station Service/Security Service Installation Firm/Systems Integrators 24,752 Security Consultants 4,726 Security Product Distributors 1,883 Manufacturer’s Rep Firms 931 TOTAL 32,292 End Users of Security Products and Systems* Industrial or Manufacturing Companies 11,009Retailing Companies and Service Companies (Financial, Utilities, Builders, Transportation) 8,358 Government/Military 8,252 Institutional Facilities (Healthcare, Education, Lodging, Entertainment, Sports) 6,244 TOTAL 33,863 GRAND TOTAL 66,155

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Security Today, formerly Security Products, is a member of BPA Worldwide. To review our current BPA Statement online, visit the BPA website at bpaww.com, in the Security Category of the Business Magazine Section.

As an Omeda client, Security Today provides high-quality and up-to-date audience data. You can feel confident you have chosen a provider who enables you to integrate all data sources, providing a 360-degreee view of your audience.

*BPA Brand Report, June 2016 **Media Owner’s Own Data

The only publication that reaches both suppliers (including dealers and integrators) and end users.

W W W . S E C U R I T Y T O D A Y. C O M 1

COMMERCIAL FIRE CELLULAR & IP

CDMA

Save Money on Leased Landlines for Fire Alarm Systems:Meet Code & Replace them with Commercial Fire Alarm Communicators - Support all FACP Brands

as low as $29.95NET*

Communication is CriticalImproving public facilities ensures the

economic impact to the nation

Maritime Security

www.securitytoday.com

February 2017

Technology | Education | Solutions



1.5988 inComprehensive, Solution Driven MagazineSecurity Today is the marketing partner that you can depend on to help generate leads and increase sales. Published 12 times per year, each issue reaches the largest number of suppliers and end users. Our integrated approach offers your company endless opportunities to put your message in front of your best customers and prospects.

Security professionals turn first to Security Today for new products, new technology and practical information regarding the integration of these products into the new convergent security systems.**

Security Today is the only integrated magazine reaching the entire security market. Security Today is the one invaluable resource for security professionals who have the ultimate buying responsibility for security products and services.**

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F a c i l i t y S e c u r i t y

On Cruise Control Rydell Automotive Group implements a full tank of network cameras to drive away fraud and keep their engines revvingBy Karl Radke

Standing as the corporate headquarters for the Rydell Automotive Group in Grand Forks, N.D., the Rydell Auto Center is comprised of a multi-site campus with departments varying from sales centers to a body shop and carwash. Rydell has 76 dealerships nationally, but

the central location in Grand Forks prides itself on its focus on tech-nology, even incorporating a team of developers to maintain a top notch network and computer system.

While every department has differing needs and concerns, Rydell found itself needing a new system after an old analog deployment lacking scalability continued to drop offline. The first major feature of Axis network cameras that drew Rydell in was their operability within ONVIF standards; with a development team in place, being able to get into the data was a strong deciding factor in settling on the Axis products fed into an Aimetis software solution.

Shifting Throughout the GearboxWith more than 230 cameras in place, Rydell worked with High Point

Networks to distinguish the proper camera line that suited each tar-geted location. The resulting system includes 30 different camera models.

“We buy the camera for the need we have to address,” said Justin Fetsch, vice president of sales with High Point Networks. “Axis has a wide line of solutions to give us a unique and proper fit for every application.”

Rydell has positioned a group of 5-MP fixed Axis network cameras to obtain a wide range of views. The main service area recently added 24 of these to pair with two panoramic view Axis cameras that results in a broad view of the scene along with specific shots in notable spaces.

“Our goal with the cameras is always to have an overview to ac-company more specific shots,” Fetsch said.

The force of cameras throughout the five-plus sites on the main campus plus the formal retail storefront all stream back to Aimetis VMS as they primarily record on motion throughout the week. The Aimetis VMS partnered with the Axis cameras give Rydell countless opportunities and flexibility to improve their solution.

*BPA Brand Report, June 2016 **Media Owner’s Own Data

Circulation/ReachBy partnering with Security Today, you have made the best choice to reach the most potential buyers in the security industry. Delivering Buyers and Specifiers Across

all Functions and Segments of Security Decision Making**

Security Today reaches 66,155* security professionals, many of whom make buying decisions for both physical and IT security products and services. Plus, each issue is digitally transmitted to more international security professionals.**

Subscribers Who Recommend, Select or Buy Products*

Access Control 30,779 CCTV Equipment/Video Systems & Surveillance 26,040Intrusion Alarm & Monitoring 24,585Batteries/Power Supplies 23,438Sensors/Detectors 23,065Integrated Systems 19,257Outdoor/Perimeter Protection 18,537Software 18,377Control Panels/Annunciators 18,345Wireless Technologies 17,418Emergency Response Products/Services 17,313IT/Network Security 15,416Training 14,977 Card Reader Systems 14,621Digital Video Recorders (DVR) 14,315Home Automation/Sound Equipment/Theatre 13,864Fire & Safety Protection 13,432Identification Products/ID Badges 12,076Door Hardware/Locks 11,248 Biometrics 11,118Communication Equipment 10,873Mobile Communications 10,012IP Appliances 9,832Business Continuity/Disaster Recovery Products/Services 9,479Security Consultants 9,041IP Video/Network-Centric Security 8,774IP Video Systems & Surveillance 6,399Cable/Telephone Services 5,838Video Management Systems 5,704Supplies & Dealer Services 5,050 Security Guard Services 5,847Cloud Storage 4,893



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Reach the complete marketplace

How Security Today compares* n Only publication to the marketplace for both suppliers (including dealers and integrators) and end usersn Highest circulation in the security industryn Largest supplier, dealer, installer and integrator circulationn Largest manufacturing circulation

Industry Breakout*n Suppliers — 32,292n End Users — 33,863

Reach the complete marketplace. Today’s security products marketers are faced with requirements to deliver measurable ROI from their marketing investments. At the same time, the need to reach the complete marketplace of an ever expanding set of decision makers is a priority.

Security Today is the one choice for security products marketers to efficiently and effectively reach security products decision makers. • An extensive portfolio of print and online products/packages• Comprehensive coverage of physical and IT security products and issues that matter

the most to security products decision makers• Reaches the complete marketplace — suppliers, end users, IT, international• The largest circulation of any security publication• Multiple buying responsibilities for security products and services• “E-Response Lead Service” providing additional leads on a more timely basis

Security Today — the complete way to reach your best prospects and customers.

*BPA Brand Report, June 2016**IMS Ad Tracking - The Auditor, September 2016

Leader in Market Share and Ad Pages**IMS Ad Tracking ranks Security Today (formerly Security Products) as a leader in market share and ad pages.

Suppliers (including dealers and integrators48.8%

End Users51.2%



1.5988 inEditorial CalendarFebruary 2017Ad close: 1/6/17 • Materials due: 1/12/17

Specialty PublicationNetworking Security

FeaturesUtility Facility SecurityCloud Computing/StorageEmerging Technologies

Case StudiesBanking Security Security Software Solutions Printers

Online ExclusivesFire and Life Safety Utility Security

Editorial WebinarCampus Security & Life Safety

Baxter Research Ad Readership StudyFor all half-page or larger advertisers

March 2017Ad close: 1/31/17 • Materials due: 2/3/17

Special SectionDealer Strategies

FeaturesPerimeter SecurityWireless Technology

Top Picks

Case StudiesMedical Facility SecurityCloud and Storage Solutions Mobile Apps Security

Online ExclusivesBanking SecurityMobile Apps Security

Editorial WebinarAccess Control

Show Coverage/Bonus DistributionISC West, April 5-7, Las Vegas, NV

April 2017Ad close: 3/1/17 • Materials due: 3/6/17

Specialty PublicationCampus Security & Life Safety

Special SectionDealer Strategies - ISC West Edition

ISC West Product PreviewFor advertisers only

FeaturesFire and Life Safety Remote Monitoring IP Video Surveillance Border Security Megapixel: Best of Breed

Case StudiesTransportation Security Perimeter Security Access Control Automatic Systems Biometrics

Online ExclusivesCasino Security IP Video SurveillanceEmerging Technologies

Editorial WebinarNetworking

Show Coverage/Bonus DistributionISC West, April 5-7, Las Vegas, NV PSA-TEC, May 8-12, Westminster, CO



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May 2017Ad close: 3/31/17 • Materials due: 4/5/17

Specialty PublicationsNetworking Security GovSec


FeaturesHealthcare/Campus Security Network Camera Solutions

Case StudiesMuseum/Monument SecurityArena/Venue Security

Online ExclusivesAccess ControlMedical Facility Security


Show Coverage/Bonus DistributionESX, June 13-16, Nasville, TN


June 2017Ad close: 5/2/17 • Materials due: 5/5/17

FeaturesRetail SecurityHospital Security

Case StudiesBuilding AutomationAccess ControlFire/Alarm Solutions

Online ExclusivesThermal ImagingBiometrics

Editorial WebinarMonitoring

Show Coverage/Bonus DistributionESX, June 13-16, Nashville, TN

July 2017 Ad close: 6/5/17 • Materials due: 6/8/17

Specialty PublicationCampus Security & Life Safety


FeaturesTransportation SecurityThermal Imaging

Case StudiesAirport SecurityMaritime SecurityDVRs/NVRs

Online ExclusivesSmart Cards/CredentialsRetail Security

Editorial WebinarAccess Control



1.5988 inEditorial CalendarAugust 2017Ad close: 6/30/17 • Materials due: 7/6/17

Specialty PublicationNetworking Security

FeaturesBiometrics/Identification/Smart CardsIP Video SurveillancePerimeter Security

Case StudiesMedical Facility SecurityLocks/Alarms

Online ExclusivesSchool SecurityIP Video


Show Coverage/Bonus DistributionMSPCE, August 15-16, Tinley Park, IL


September 2017Ad close: 7/31/17 • Materials due: 8/3/17


ASIS Product PreviewFor advertisers only

FeaturesCloud SecurityMulti-Campus Facility SecurityAirport SecurityMaritime SecurityEmergency CommunicationIT Security

2017 New Product of the Year Entries

Case StudiesSystems IntegratorsCCTVIdentity Management Products

Online ExclusivesTransportation SecurityGovernment Security

Editorial WebinarMonitoring

Show Coverage/Bonus DistributionBICSI Fall, Sep. 24-28, Las Vegas, NV ASIS, Sep. 26-28, Dallas, TXGlobal Gaming Expo, Oct. 3-5, Las Vegas, NV

October 2017Ad close: 8/30/17 • Materials due: 9/5/17

Specialty PublicationGovSec

FeaturesWireless TechnologyRemote Monitoring

Case StudiesCargo SecurityIntelligent Video

Online ExclusivesRemote Monitoring Mobile Security Apps

Editorial WebinarGovernment Security

Show Coverage/Bonus DistributionRemote Monitoring



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Editorial CalendarNovember 2017Ad close: 10/4/17 • Materials due: 10/9/17

Specialty PublicationsCampus Security & Life Safety Networking Security

Special SectionDealer Strategies FeaturesTransportation SecurityRetail Security

Case StudiesAirport SecurityAccess Control

Online ExclusivesIP VideoRetail Security


Show Coverage/Bonus DistributionISC East, Nov. 15-16, New York, NY


December 2017 Year-End Review/Year in PreviewAd close: 10/27/17 • Materials due: 11/1/17

FeaturesIndustry Growth and Trends

2017 New Product of the Year WinnersReader’s Choice

Case StudiesUtility SecurityEvent SecurityRetail Security

Online ExclusivesBanking Security

January 2018Ad close: 11/27/17 • Materials due: 11/30/17

Specialty PublicationCampus Security & Life Safety Special SectionDealer Strategies

FeaturesAirport Security Mobile Apps Security Internet of Things

Case StudiesSmart CardsMunicipal Security Video Surveillance

Online ExclusivesAirport SecurityLocks

Show Coverage/Bonus DistributionBICSI Winter Conference



1.5988 inMagazine Ad Specs Magazine Trim Size: 8 x 10 3/4 (all sizes are in inches)

Non-Bleed BleedFull Page 7 x 10 8 1/4 x 11Spread 15 x 10 16 1/4 x 111/2 Horizontal Spread 15 x 4 5/8 16 1/4 x 5 5/82/3 Vertical 4 1/2 x 10 5 3/16 x 111/2 Island 4 1/2 x 7 1/2 5 3/16 x 8 3/81/2 Vertical 3 3/8 x 10 4 x 111/2 Horizontal 7 x 4 5/8 8 1/4 x 5 5/81/3 Vertical 2 1/8 x 10 2 7/8 x 111/3 Square 4 1/2 x 4 5/8 5 3/16 x 5 1/21/4 Vertical 3 3/8 x 4 5/8 4 x 5 1/2

All bleeds are 1/8” beyond trim. For bleed ads, keep live copy 1/4” from trim. For spreads, we recommend keeping live copy 1/4” from the gutter on each side.

Acceptable File FormatsPDFs are strongly encouraged. Hi-res Illustrator EPS files are also accepted. Ads requiring work to be done by us will incur an additional charge. Ad materials are stored for one year and then deleted.

Preparing native files for printable PDFsMultiple pages need to be submitted as single page files.Artwork must be CMYK, minimum 300 dpi.Files must be flattened (no layers or transparencies).Set bleeds 1/8” beyond trim.DO NOT use stylized fonts.Embed all fonts.Overall density of CMYK colors cannot exceed 300%.Set trim marks with a 12-point offset so the marks don’t overlap the bleed.

Preparing native files for printable Illustrator EPSArtwork must be CMYK, minimum 300 dpi.Files must be flattened (no layers).Set bleeds 1/8” beyond trim.Fonts must be embedded or converted to outlines.Overall density of CMYK colors cannot exceed 300%.Set trim marks so they don’t overlap the bleed.

Submitting Digital FilesUse file names that include the magazine title, issue date, and project name. Ads can be submitted via FTP, a file-sharing service such as Dropbox, or an email to the Production Coordinator.

Uploading to FTPIt’s important that the file is placed in the proper directory. All uploads should be followed by a confirmation phone call or email to the P roduction Coordinator.

Host: ftp://ads.1105media.comUser ID: 1105userPassword: 1105passDirectory: /1105external/production/securitytodayTip: You’ll need file-sharing software to upload to FTP. One of the most user-friendly free programs for Mac and PC is FileZilla:

FileZilla Instructions1. To install, go to https://filezilla-project.org and click on Download FileZilla Client.2. Open FileZilla and enter Host, User Name, Password, and Port 21.3. Click on the Quick Connect button at upper right.4. In the Local Site window on the left, locate and click on the source folder containing the file to be uploaded. Your file will appear in the Filename window below.5. In the window on the right, click on the 1105external folder, click on the production folder, and locate the folder for the magazine.6. Select your file in the Filename window on the left, and drag it to the magazine folder on the right.

ProofsIf a proof is provided, it must be a SWOP proof created from the supplied digital file. A laserprint is not SWOP-quality and is not color-accurate. If a SWOP proof is not supplied, we are not responsible for variances between the digital file and final reproduction. Send proofs to:Production CoordinatorSecurity Today, [issue date]1105 Media, Inc.9201 Oakdale Ave., Suite 101Chatsworth, CA 91311

Additional Advertising Resourceshttps://1105media.com/pages/ad-specs

Cover snipe and cover ad box also available! Contact us for specs.



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Upcoming Magazine Sections: January 2018March, April, May, July, September, November 2017 This “magazine within a magazine” in Security Today focuses on solutions for security systems integrators, installers, and dealers. Circulated only to our dealer and integrator subscribers (over 28,000*), each issue features business solutions, sales and marketing tips, installation tips, manufacturer new product and technology updates, dealer opportunities and hot market niches, plus much more.

Reach more dealers online and in the magazine!

Dealer Strategies Magazine Section

Dealer Strategies e-newsThis business solutions newsletter is sent to more than 25,000* security systems integrators, installers and dealers. Delivered twice per month, each issue features business solutions, sales and marketing tips, installation tips, manufacturer new product and technology updates, dealer opportunities and hot market niches, plus much more.

E-news ad sizes*Media Owner’s Own Data **Sole-sponsored e-newsletters have ad messaging from one sponsor, content created by Security Today.

468x60 or 468x90 Banner (Top and Bottom) 160x120 Button 160x600 Skyscraper New Product Spot Sponsored Text Link Sole Sponsorship**

Magazine cover snipe also available!



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Reach more of the campus audience in more ways

*Media Owner’s Own Data **Sole-sponsored e-newsletters have ad messaging from one sponsor, content created by Security Today.

• Reach 65,000* education directors, administrative managers, healthcare professionals, info tech managers, top-level executives, and security dealers 4x/year with Campus Security & Life Safety Magazine.

• Reach 60,000* of the above professionals 2x/month with Campus Security & Life Safety e-news

• Sponsor a webinar in the Campus Security & Life Safety Webinar — Series. They occur 4x/year and are marketed to over 150,000*, including subscribers to Security Today magazine, Security Today e-news, T.H.E. Journal, Campus Technology, and 1105 Media’s database of healthcare facilities.

Magazine DeadlinesJanuary 2017 closes 11/14/16, materials due 11/17/16April 2017 closes 2/21/17, materials due 2/24/17July 2017 closes 5/24/17, materials due 5/30/17November 2017 closes 9/26/17, materials due 9/29/17

Campus Security & Life Safety e-news468x60 or 468x90 Banner (Top and Bottom) 180x300 Banner 160x600 Skyscraper 150x150 image + 40-60 words text Sole Sponsorship**

Upcoming Magazine Issues: January, April, July, November 2017




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The Govies honor outstanding government security products in a variety of categories. The 2017 entry form will be available in late 2016.

Each issue of GovSec and our monthly GovSec e-newsletter examines how government entities across the nation are using physical security solutions to meet their needs as well as delivering pertinent information on upcoming events and online conferences. Each issue is distributed to 45,000* government security purchasers from Security Today and IT security purchasers from FCW and GCN. The e-newsletter is distributed to over 20,000* industry professionals.

Upcoming issues: May & October 2017

Magazine DeadlinesMay 2017 closes 3/23/17. Materials are due 3/28/17. October 2017 closes 8/22/17. Materials are due 8/25/17.

Monthly e-news 468x60 or 468x90 Banner Sponsor Spot 160x600 Skyscraper New Product Spot Sole Sponsorship**

Government Security news in print, digital, and e-news formats


Earn recognition for your government security products!




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2017 Magazine Issues:February, May, August, November Reach physical security and IT professionals with Networking Security, a specialty publication of Security Today. Networking Security covers security as a strategic business process. The timely publication reaches 36,500* security professionals. The circulation includes 50% unique information technology subscribers and 50% key Security Today subscribers. Its focus is primarily on Cloud and Virtualization Security, Data Security and Privacy, Governance, Risk and Compliance, and Hackers and Threats.

Magazine Deadlines

Networking Security e-news Reach 30,000* buyers, including 10,000* IT professionals, once a month.

E-news Info Center180x300 BannerSponsor Spot468x60 or 468x90 Banner160x600 SkyscraperNew Product SpotSponsored Text Link Sole Sponsorship**

Cloud • Cyber • Infrastructure

February 2017 closes 12/11/16, materials due 12/16/16May 2017 closes 3/17/17, materials due 3/22/17August 2017 closes 6/23/17, materials due 6/28/17November 2017 closes 9/20/17, materials due 9/25/17

*Media Owner’s Own Data

**Sole-sponsored e-newsletters have ad messaging from one sponsor, content created by Security Today.




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This comprehensive website offers information and tools that security product decision makers can use to achieve the best results. Relevant industry news, timely features, and a mobile-responsive design makes it simple for security professionals to find all the information they need in one place.

Take advantage of our average of 29,768* average unique browsers with 61,458* average page impressions at securitytoday.com!

Banners - See next page for options. Contact us for rates.

Custom Media OfferingsSecurity Today provides a comprehensive portfolio of cost-effective custom media programs to enhance integrated marketing strategies. Our staff works closely with clients to produce dynamic, customized products that reach and impact targeted decision makers.

Home Page Info Center Security Today Home Page Info Centers allow marketers to deliver valuable information and engage buyers looking for security products, information and solutions at the moment they enter the Security Today Home Page. The Home Page Info Center accomplishes the three most important online marketing goals in one complete tool—branding, lead generation and premiere leadership positioning.

White Papers Make your white papers available to thousands of unique visitors to our website each month. We post information about your white papers to best gain the attention of your prospects. Listing includes white paper title, company name, brief abstract, link to your white paper and unlimited downloads.

Video Hosting Stand out from the crowd by allowing us to host your rich media/video on our website! Expand the reach of your video presentation and take advantage of the Security Today brand by placing your video on our site, thus reaching thousands of potential buyers for your products and services.

Like us on Facebook: www.facebook.com/secprodonline

Follow us on Twitter: www.twitter.com/SecProds

Also look for us on

careers.security-today.com Your most direct and affordable way to post for and recruit top security talent!

Be part of our mobile-responsive website!

*BPA Brand Report, June 2016

2015 Best of the Web & Digital Awards Competition Finalist!Security Today was named one of five finalists in min’s 2015 Best of the Web Digital Awards competition in the Online Community/Social Networking category. Other finalists in this category were Billboard, Luckymag.com, Sports Illustrated, and Travel + Leisure.

www.linkedin.com/pub/ralph-jensen/3/b35/452https://www.linkedin.com/company/security-today

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Banners 728x90 Leaderboard 8 sponsors468x60 Banner 8 sponsors(Middle and Bottom home page only)

300x600 Super Skyscraper 8 sponsors300x250 or 300x300 8 sponsors300x90 Button 8 sponsors

Home Page Info Center 1 sponsorDog Ear / Peel Back 1 sponsor

Wallpaper 4 sponsorsWelcome Mat 1 sponsor, by the week

Scrolling Marquee 1 sponsor

Product Guide Sole Sponsorship 468x60 on Topic Main Page

Exclusive Product Category Road Block Sponsorship Includes top 728x90, top and bottom 468x60, right 300x90, 300x600, and 300x300

Market Sections 300x90 300x600 300x250 or 300x300 468x60 728x90 Welcome Mat Dogear Info Center (300x300 banner + 5 links)

White Paper Hosting Listing includes: white paper title, company name, brief abstract, link to white paper, unlimited downloads

Video Hosting Live Show Site Video - Contact your Integrated Media Consultant for rates and information.

Vendor Webinar Editorial Webinar co-sponsor

Online Positions

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Contact us for rates:

Randy [email protected]

Brian [email protected] Sam BairdChina, Europe, [email protected]+44 1883 715 697



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Take command of the screen with wallpaper—a pair of 152x600 banners positioned on the left and right sides of the Security Today website. The banners move down the screen as viewers scroll, for continuous impact. Repeat the same image on both sides, or submit two different banners with a cohesive look.

• Images can be in .jpg, .gif or .png format. • If supplying two different images, please include “left” and “right” in file names. The images must have a cohesive look.

Contact us for rates.

Wallpaper on securitytoday.comYour Pair of Ads Follows Viewers as They Scroll!

oo



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Now you can draw more attention to your brand by running sponsored content embedded in must-read securitytoday.com articles and on the home page!

Security professionals rely on securitytoday.com to keep up with important industry news and trends. The Security Today website has a monthly average of more than 61,000 Page Impressions.*

Your Sponsored Content box on the home page will link to your provided article PLUS a 728x90 leaderboard and 300x250 banner ad. Your sponsored content will also be included in e-newsletters sent during the time period of the Native Campaign. A maximum of two positions are available, and topics are exclusive. Make sure one or both spots are yours!


*BPA Brand Report, June 2016

Ask about adding additional banner ads on our site or in our

e-newsletters for even more impact!

Native Advertising on securitytoday.com

Put your sponsored content in front of thousands of security professionals!



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Team up with Security Today to get your news and information out continuously before, during, and after ISC West and ASIS.

Our social zone features aggregated content about and from the respective shows and our Live From sponsors.

Sponsor package includes:• 728x90 leaderboard• Wallpaper: (2) 152x600 banners in cohesive design• Social media feeds featuring your posts, tweets from Security Today editors, show posts, and more!• Promotion of social zone in Security Today e-news and on securitytoday.com• Tweets from Security Today editors about your company, products and booth, including in-booth tweets during the shows

Contact us for rates. Limited Offer Only 6

sponsorships available per

show!

Live From ISC West & ASIS

Live From ISC West 2017 will be live on securitytoday.com March 22 through April 21, 2017.

Live From ASIS 2017 will be live on securitytoday.com September 12 through October 13, 2017.

Get the best value for your ISC West and ASIS investments with our award-winning social zone

Live From is the 2016 winner of the Folio: Marketing Awards competition in the Use of Social Media category. These awards recognize the year’s best in pioneering, inventive, and ultimately successful projects undertaken by the media industry’s most innovative marketing professionals.



1.5988 inWebsite Banner Ad Specs1105 Media Ad Serving Platform is Doubleclick DFP.

Acceptable Files - 80K maximum file sizeGIF or JPG files (includes animated GIF files)Flash files (no lower than Flash Player version 7 and no higher than version 10.1)We advise advertisers and agencies to develop animated banners in HTML5 as upcoming versions of Chrome and Firefox will auto-pause Flash banners. Please note that we can only serve HTML5 creative through third-party tags. HTML5 ad design and development guidance can be found here: http://www.iab.net/media/file/HTML5_DAv1_0_Draft_05-06-13.pdfWhen submitting flash files, please be sure to implement the Click Tag variable in place of the click URL (see directions below).How to Embed Click Tags:1. Open or create a new Flash document. Set the file to Actionscript 2.0. If you are using an existing Flash file, go to File > Publish Settings and make sure it’s set to Actionscript 2.0.2. Insert a new layer on the root timeline, at the top of all layers and name it button (or name of your choice). This MUST be the topmost layer in your file.3. Draw a shape over the entire canvas, convert to a BUTTON symbol. Set the alpha transparency of the symbol to 0% so that the button is invisible. On the button symbol timeline, make sure the frame is on the “Hit” keyframe ONLY.4. Open the Actions panel (Window > Actions).5. Select the button symbol on the canvas. You should see it selected in your timeline. In the Button Actions panel, paste the following code: on (release) { getURL(_level0.clickTAG, “_blank”); }6. NOTE: When inserting a value for the Instance name DO NOT use clickTag, clickTAG, or ClickTag. It is best to not use the term click tag, as it can conflict with the ad system. This should also be taken into consideration when naming layers.7. Save and publish your file to Flash 7 or above. A standard GIF or JPG ad must be submitted with any rich media ad (for when a user does not accept to display rich media ads).

Third-party ad serving We accept all third-party ad serving, but impressions are counted and invoices are issued based on our ad serving system, DoubleClick DFP. 15-20% impression tracking discrepancy is expected. All formats will be considered and require extra processing time for testing and implementation. If possible, please submit a test third-party ad. When submitting third-party tags, please send Javascript/Standard or Standard tags only. If using DFA, please send internal redirect tags. When submitting third-party tags, please make sure they are https://

Click-thru URL Advertisers are responsible for maintaining a working URL. Click rates are not guaranteed. Placement Banners are run-of-site. Targeted ads are subject to availability. Contact your account representative for more information.

Special banner specificationsInitial Load: The file size should be maximum 80K. Subsequent Load: The file size should be between 70-80K.Number of Subsequent Loads: 1-2 In-banner Video: We can accommodate if it fits into the max 40K file size.Special Frame Requirements: None, but must follow our specs & file size. Max Animation Time: 10-15 secondsFPS (frames per second): 20-25 (max 30) Max Number of Loops: 3-5 times (or more if it fits into max 80K file size)Max Uninitiated Video Length: None if it fits into max 80K file size Concurrent Video/Animation: 25-30 secondsAudio Initiation After Expansion: User controlled with click Expandable Hotspot Limitation: No limitations

All creative is due 5 business days prior to launch. Please submit materials to Enedina Kerrigan at [email protected]. Phone: 818-814-5253



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Security Today e-newsDelivered twice weekly, this newsletter is sent to more than 50,000* potential security buyers. Each issue provides essential industry news and product information to these important decision makers. Sizes:E-news Info Center180x300 BannerSponsor Spot468x60 or 468x90 Banner160x600 SkyscraperNew Product SpotSponsored Text LinkSole Sponsorship**

Security C-Suite e-newsReach more than 20,000* end users with executive or general management job functions twice a month with this highly-targeted e-newsletter, which highlights some of most important news affecting the ever-changing security industry. The newsletter provides special insight into the industry, breaking industry news, tips, features from Security Today magazine, and much more. Sizes:468x60 or 468x90 banner160x120 Button160x600 SkyscraperNew Product SpotSponsored Text LinkSole Sponsorship**

Dealer Strategies e-newsThis business solutions newsletter is sent to more than 25,000* security systems integrators, installers and dealers. Delivered twice per month, each issue features business solutions, sales and marketing tips, installation tips, manufacturer new product and technology updates, dealer opportunities and hot market niches, plus much more.

Sizes: 468x60 or 468x90 banner (Top or Bottom)160x120 Button160x600 SkyscraperNew Product SpotSponsored Text LinkSole Sponsorship**

GovSec e-newsThis monthly e-newsletter examines how government entities across the nation are using physical security to meet their needs as well as delivering pertinent information on upcoming events and online conferences. Distribution is 20,000.*

Sizes: 468x60 or 468x90 banner180x300 Info Box150x150 Sponsor Spot160x600 SkyscraperSole Sponsorship**

E-newsletters


**Sole-sponsored e-newsletters have ad messaging from one sponsor, content created by Security Today.




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Custom Sponsored† e-news Get your message out to a targeted audience by sponsoring all the ad spots in a Security Today e-newsletter! This opportunity is very popular with our advertisers due to the high number of leads generated. You provide banner ads and contribute content to add to our e-newsletter. We create the e-newsletter and send it to our list of targeted subscribers.

*Media Owner’s Own Data **Sole-sponsored e-newsletters have ad messaging from one sponsor, content created by Security Today.†Custom sponsored e-newsletters are created by 1105 Media and use the Security Today e-newsletter template and ad specifications. Not all content can be provided by the sponsor.

Campus Security & Life Safety e-news Reach 60,000* education directors, administrative managers, healthcare professionals, info tech managers, top-level executives, and security dealers 2x/month.

Sizes: 468x60 or 468x90 banner (Top or Bottom)160x600 SkyscraperNew Product SpotSole Sponsorship**

Networking Security e-news This informative monthly e-newsletter focuses primarily on Cloud and Virtualization Security, Data Security and Privacy, Governance, Risk and Compliance, and Hackers and Threats. Reach 30,000* buyers, including 10,000* IT professionals.

Sizes:E-news Info Center180x300 BannerSponsor Spot468x60 or 468x90 Banner160x600 SkyscraperNew Product SpotSponsored Text LinkSole Sponsorship**


Security Today Solutions e-news This new monthly e-newsletter focuses on specific products and services for the security industry. Distribution: 50,000*

Sizes: Top Banner (includes 1 product spot) Product/Service Spot (150x150 + 40-60 words of text)Multiple spot discount!

NEW!



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Rates Per Show Top Banner — 468x60 or 468x90 Left Hand Box — 125x261Large Right Hand Box — 215x61Left Hand Box — 125x120Right Hand Box —215x120 BONUS: Each sponsor gets a product announcement with photo on one of the delivery dates. Single Issue Sole Sponsorship**

Contact your Integrated Media Consultant for more information and a list of additional shows that may be added!


Show Updates E-newslettersWe’ll help you market your presence at the top industry trade shows, increasing awareness, driving more traffic to your booth, and supplying leads to you after the show!

Each Show Updates e-newsletter will be delivered to security professionals before, during and after the show. The editors will be offering daily updates on happenings around the show as well as their insights and observations regarding the “buzz” at the show.

Target these shows by securing your position in one or more of our Show Updates e-newsletters: ISC West - Security Today version ( distributed to 50,000* security professionals), ISC West - Dealer Strategies version (distributed to 25,000* security systems integrators, installers, and dealers), and ASIS (distributed to 50,000* security professionals).

LIMITED SPACE AVAILABLE — Each newsletter is limited to 5 sponsors. Each sponsor will receive a selected ad size and location based on availability and preference. E-newsletters will be delivered one week before the show, three days during the show and one week after the show.

Show Updates E-newsletter Dates

ISC West 2017 (Security Today and Dealer Strategies versions) March 28April 5April 6April 7April 12

ASIS 2017September 20September 26 September 27September 28October 4

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1.5988 inE-news Editorial CalendarIssue Special Focus Issue Special Focus

JANUARY 2017January 3 Security TodayJanuary 4 GovSecJanuary 5 Security Today: Airport SecurityJanuary 9 Networking Security, Security Today Solutions January 10 Security TodayJanuary 11 Dealer Strategies, Campus Security & Life Safety January 12 Security TodayJanuary 17 Security TodayJanuary 18 Dealer StrategiesJanuary 19 Security TodayJanuary 23 Security C-SuiteJanuary 24 Security TodayJanuary 25 Campus Security & Life SafetyJanuary 26 Security Today: Biometrics/ID ManagementJanuary 31 Security TodayFEBRUARY 2017 February 1 Dealer Strategies February 2 Security Today February 6 GovSecFebruary 7 Security TodayFebruary 8 Campus Security & Life Safety February 9 Security Today: Banking SecurityFebruary 13 Networking Security, Security Today Solutions February 14 Security TodayFebruary 15 Dealer Strategies February 16 Security TodayFebruary 21 Security TodayFebruary 22 Campus Security & Life SafetyFebruary 23 Security TodayFebruary 27 Security C-Suite February 28 Security Today: IT SecurityMARCH 2017March 1 GovSec March 2 Security TodayMarch 6 Networking Security March 7 Security Today: Casino SecurityMarch 8 Campus Security & Life Safety March 9 Security TodayMarch 13 Security Today Solutions March 14 Security TodayMarch 15 Dealer StrategiesMarch 16 Security TodayMarch 21 Security Today: Fire/Life SafetyMarch 22 Campus Security & Life Safety March 23 Security TodayMarch 27 Security C-Suite March 28 Security TodayMarch 29 Dealer StrategiesMarch 30 Security Today

APRIL 2017April 4 Security TodayApril 5 GovSec April 6 Security Today: Retail SecurityApril 10 Security Today Solutions April 11 Security TodayApril 13 Security TodayApril 17 Networking SecurityApril 18 Security TodayApril 19 Dealer Strategies, Campus Security & Life SafetyApril 20 Security TodayApril 24 Security C-SuiteApril 25 Security Today: Wireless TechnologyApril 26 Dealer Strategies, Campus Security & Life SafetyApril 27 Security TodayMAY 2017 May 2 Security Today: IP Video May 3 GovSec May 4 Security Today May 8 Security Today Solutions May 9 Security Today May 10 Dealer Strategies, Campus Security & Life Safety May 11 Security TodayMay 15 Networking SecurityMay 16 Security Today: Facility SecurityMay 17 Dealer StrategiesMay 18 Security TodayMay 22 Security C-SuiteMay 23 Security TodayMay 24 Campus Security & Life SafetyMay 25 Security TodayMay 30 Security TodayJUNE 2017June 1 Security TodayJune 5 Security Today Solutions June 6 Security TodayJune 7 Dealer Strategies, GovSecJune 8 Security Today: Hospital SecurityJune 12 Networking SecurityJune 13 Security TodayJune 14 Campus Security & Life SafetyJune 15 Security TodayJune 20 Security TodayJune 21 Dealer StrategiesJune 22 Security TodayJune 26 Security C-Suite June 27 Security Today: RFIDJune 28 Campus Security & Life Safety June 29 Security Today



1.5988 inE-news Editorial CalendarIssue Special Focus Issue Special Focus

JULY 2017July 5 GovSecJuly 6 Security Today: Transportation Security July 10 Networking Security, Security Today Solutions July 11 Security TodayJuly 12 Dealer StrategiesJuly 13 Security TodayJuly 18 Security TodayJuly 19 Campus Security & Life SafetyJuly 20 Security Today July 24 Security C-SuiteJuly 25 Security Today: Access ControlJuly 26 Dealer Strategies, Campus Security & Life SafetyJuly 27 Security Today

AUGUST 2017 August 1 Security TodayAugust 3 Security TodayAugust 7 GovSecAugust 8 Security TodayAugust 9 Dealer StrategiesAugust 10 Security TodayAugust 14 Networking Security, Security Today Solutions August 15 Security TodayAugust 16 Campus Security & Life SafetyAugust 17 Security TodayAugust 22 Security TodayAugust 23 Dealer StrategiesAugust 24 Security TodayAugust 28 Security C-SuiteAugust 29 Security TodayAugust 30 Campus Security & Life SafetyAugust 31 Security Today

SEPTEMBER 2017Sept. 5 Security TodaySept. 6 Dealer Strategies Sept. 7 Security Today Sept. 11 Security Today Solutions, Networking SecuritySept. 12 Security TodaySept. 13 GovSec, Campus Security & Life SafetySept. 14 Security TodaySept. 19 Security TodaySept. 20 Dealer Strategies Sept. 21 Security Today Sept. 25 Security C-SuiteSept. 26 Security TodaySept. 27 Campus Security & Life Safety Sept. 28 Security Today

OCTOBER 2017October 2 Security Today Solutions October 3 Security Today October 4 Dealer Strategies October 5 Security TodayOctober 9 Networking Security October 10 Security Today October 11 GovSec, Campus Security & Life SafetyOctober 12 Security Today October 17 Security TodayOctober 18 Dealer StrategiesOctober 19 Security TodayOctober 23 Security C-SuiteOctober 24 Security TodayOctober 25 Campus Security & Life Safety October 26 Security TodayOctober 31 Security Today

NOVEMBER 2017 November 2 Security TodayNovember 6 Networking Security November 7 Security TodayNovember 8 Dealer StrategiesNovember 9 Security TodayNovember 13 Security Today SolutionsNovember 14 Security Today November 15 GovSec, Campus Security & Life Safety November 16 Security TodayNovember 21 Security TodayNovember 27 Security C-SuiteNovember 28 Security TodayNovember 29 Dealer Strategies, Campus Security & Life SafetyNovember 30 Security Today

DECEMBER 2017December 4 Security Today Solutions December 5 Security TodayDecember 6 GovSec, Dealer StrategiesDecember 7 Security TodayDecember 11 Networking Security December 12 Security TodayDecember 13 Campus Security & Life Safety December 14 Security TodayDecember 18 Security C-SuiteDecember 19 Security TodayDecember 20 Dealer Strategies, Campus Security & Life SafetyDecember 21 Security Today



1.5988 inE-news Banner Ad Specs

Banner Sponsorship - 40K maximum file size180x300468x60 or 468x90Right - 160x600Button - 160x120Left Hand Box - 125x261Large Right Hand Box - 215x261Left Hand Box - 125x120Right Hand Box - 215x120Click-thru URL

New Product, Sponsorship and Feature - 40K maximum file size 150x150 image (.jpg or .gif)Headline: 55 characters max Body text: 40-60 words Click-thru URL

Headline 55 characters max, including spaces. If no headline is provided, the company name will show, as listed on the insertion order. Click-thru URL Acceptable Files Static GIF or JPG files

All creative is due 5 business days prior to launch. Please submit materials to Enedina Kerrigan at [email protected]. Phone: 818-814-5253



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Features • Ad messaging from one sponsor• Topic focus chosen by sponsor • A section for content provided by sponsor• Sent to your choice of targeted subscribers from: - Security Today - Dealer Strategies - GovSec - Networking Security - Campus Security & Life Safety - Security C-Suite• All leads delivered to sponsor

Custom Sponsored e-newsletters*Get your message out to a targeted audience by sponsoring all the ad spots in a Security Today e-newsletter! This opportunity is very popular with our advertisers due to the high number of leads generated. You provide banner ads and contribute content to add to our e-newsletter. We create the e-newsletter and send it to our list of targeted subscribers. Contact your Integrated Media Consultant for pricing and availabilty.

*Custom sponsored e-newsletters are created by 1105 Media and use the Security Today e-newsletter template and ad specifications. Not all content can be provided by the sponsor.

Limited Inventory!

•Reserve

Now!468x60 or 468x90 Top Bannero

180x300 BanneroFeatured Product Spoto

160x600 Skyscrapero

Also includes 468x60 or 468x90 Bottom Banner



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The unique presentation of a webinar forum allows clients to deliver information and engage participants in a timely, cost-effective manner. Whether at home or on the road, participants can view presentations through their Web browsers while simultaneously listening to the audio. Discussions can take place in real time, and your audience of security buyers is encouraged to ask presenters questions.

Vendor Webinar Sponsorship • Registration development and collection• Comprehensive event promotion on our websites and through social media• E-blasts to Security Today magazine subscribers and 50,000* targeted

Security Today e-news subscribers• Reminder e-mails prior to webinar• E-newsletter sponsorships (includes 150x150 image, linking URL and up

to 80 words of promotional text)• 30-day webinar registration link on securitytoday.com’s home page• Creation of custom-designed user interface • Audio delivery and presentation coordination• Optional real-time polling and Q&A during the presentation• Post-event participant data and complete contact info• Three-month online archiving for on-demand use We reached thousands of security professionals in 2015, including those with titles such as President, Director of Security, Safety & Security Manager, CEO COO, Electrical Engineer, Project Manager, Facilities Manager, and more.*

For more information on how to schedule or develop a webinar to meet your marketing needs, please contact your Security Today Integrated Media C onsultant.

Budget constraints and increasingly hectic work schedules can often prohibit today’s security decision makers from physically attending seminars, confer-ences and expositions. Instead, it is important that today’s security product and service vendors seek innovative and cost-effective ways to disseminate information and engage prospects and clients in a timely manner to spotlight new technologies, product launches, strategic partnerships and more.

That’s why we offer a turnkey webinar solution that allows security products marketers to tap into our expertise and expansive market reach and drive valuable customer leads.

In addition to single-sponsored customer-supplied webinars, we offer the opportunity for companies to co-sponsor topical and time-sensitive editorial topical webinars. This variation of the popular webinar medium allows a company to sponsor for a fraction of the cost of a sole-sponsored webinar. Plus, the webinar is promoted in the very same fashion as a sole-sponsored webinar.

2017 topics include:Campus Security & Life Safety (4-time series) Access Control Networking SecurityMonitoringGovernment

Webinars


Your Powerful Tool for Generating Quality Sales Leads



1.5988 inIntegrated Marketing ServicesThe O5 Group The 05 Group, the marketing services group of 1105 Media, is comprised of the best writers, designers, content experts, techies, planners and researchers in the business. Our goal is to help clients to engage their audience through marketing solutions that work. Services include content creation, design services, branding, infographics, event management, websites, research, and custom publications.

Baxter Ad Readership Studies

What better way to evaluate your ad than to survey the actual buyers or specifiers for your goods and services? Four times a year, Security Today sponsors an independent ad readership study for all half page and larger advertisers so you can determine your advertisements’ effectiveness. You can easily analyze specific data to see how your ad compares to the competition as well as how many subscribers r emembered reading and seeing your ad.

Classifieds

Big things do come in small packages. Whether you are l ooking to recruit the best in the business or you want to buy and sell products and services, Security Today’s classified ads are designed to help you run your business successfully.

Industry Directory

Add your company to the Security Today Industry Directory at buyersguide.securitytoday.com. For extra impact, upgrade with a Top Product listing, banner ad, and more.

2017 New Product of the Year ContestInformation on the ninth annual New Product of the Year contest will be available at securitytoday.com Spring 2017. Entries will be included in the September 2017 issue of Security Today. Winners will be highlighted online and in the December 2017 issue of Security Today.

Inserts/Outserts

Inserts and outserts are powerful advertising tools. Increase your visibility by taking advantage of these cost-effective advertising plans that build brand awareness and purchase intent. Security Today will work with you to create a customized piece that informs subscribers about trends, case studies, and products and services within your market. The insert appears within the publication, and the outsert is polybagged with it. Overruns are provided for your organization.

Belly Bands/Cover TipsMake your brand the the first thing Security Today readers see by advertising your brand on a belly band or cover tip. Double the impact and direct readers inside the magazine issue for more information on your brand.

List Rental Our subscriber mailing list is available for rental. To view our datacards, please visit www.meritdirect.com/1105. For more information, contact Jane Long at [email protected] or 913-685-1301.

Reprints Extend the shelf life of your message and generate additional interest through full-scale reproductions of articles and advertisements. For single article reprints (in minimum quantities of 250-500), e-prints, plaques and posters contact PARS International at [email protected] or 212-221-9595. www.magreprints.com/QuickQuote.asp

Career Network What better place to post your job openings than on leading industry website security-today.com! For more information, visit careers.securitytoday.com.



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Integrated Media Consultants

Randy [email protected]

Brian [email protected] Sam BairdChina, Europe, [email protected]+44 1883 715 697

Print MaterialsTess [email protected]

Online MaterialsEnedina [email protected]

Webinar MaterialsTammy [email protected]

Contact Us

Editorial Ralph C. [email protected]

Lindsay PageSenior [email protected]

Brent DirksE-news [email protected]

Sydny ShepardContent [email protected]

1105 Media Infrastructure Solutions GroupKevin O’GradyPresident & Group [email protected]

Margaret PerryGroup Circulation [email protected]

Susan MayGroup Marketing [email protected]

Scott NewhouseGroup Website [email protected]

Tammy RenneGroup Webinar [email protected]

Matt HoldenGroup Social Media Editor [email protected]

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