1CUHK Talk in Hong Kong, April 1, 2014

Technologies Entrepreneurship and my Telematics Story:Curiosity, Opportunity, Risk, and Money

By

T. Russell Hsing, PhD

Adjunct Professor, IE Department, CUHK (Hong Kong)

College of Computer Science, National Chiao Tung University (TW)

EDGE Lab. EE Department, Princeton University (US)

Wireless Communications & Signal Processing Research Center, Peking University (China)

eMail: thsing@ieee.org

To R. Hsing – 22

Vehicular Networks & Telematics App.

V2I CommunicationV2V CommunicationGPS

Safety/Auto Services

Navigation & Mobility

Infotainment & E-commerce

Telematics Enabled Vehicles

Connected Vehicle Services

•Safety/Auto services •Driver Safety and Security•Vehicle Maintenance

• Navigation & Mobility•Traffic, ETA, POI, Localized Searches•Tolls and Parking

•Infotainment & E-Commerce•Digital Content•Social Networking

Enabling Trends

•Smartphone Platforms•App Store Business Model•Tethering for OBU

•OBU and Passenger Entertainment Systems•Embedded wireless and sensors•Smartphone integration with improved HMI

•Infrastructure•Vehicle Infrastructure Integration (Future)•Cloud based delivery

To R. Hsing – 3

.NET: End-to-end secure communications in vehicular networks

Security requirements in vehicular networks– Authentication and data security – Privacy (Identity, location, type of service)– Secure broadcasts– Scalability & real-time response– Availability & malicious behaviour detection

V2V secure communications

V2I secure communications

InternetRoad side equipment

Privateservers

Publicservers

In-network secure communications

To R. Hsing – 4

The role of ICT technologies in High-SpeedRail (HSR)

Train Control System– Data transmission

Required high reliability and security

Communication System– Voice communication

Train crews and operation center

– Data transmission Diagnostics, CCTV or etc.

– Passenger service Wi-Fi connecting to Internet

Acela Express(Amtrak, USA)

TGV(SCNF, France)

TokaidoShinkansen(JRC, Japan)

To R. Hsing – 5

End-to-End Automotive Telematics Solution Ecosystem

OEM andSuppliers ofon-board devices

Communication design and software:KT partnering with OBE supplier

Supplier:

Operator: OEM, or a service provider

3rd party service providers:Various providers of call center, roadside assistance, …

Wireless carrier:CHT, FET, TMC,Verizon, at&t

3rd party application providers:Various suppliers including Telcordia

Solution Provider and System Integrator

Wireless Network

(Cellular, WiFi, satellite)

Wireless Network

(Cellular, WiFi, satellite)

Vehicle Diagnostics Application

Web-based Customer

Access

Services Platform, Applications,

Operations Support, Billing

Mobile Wireless

Access

DealerOEM

IInternet Network

IInternet Network

Service Center

Roadside AssistanceTelematics

Enabled Vehicles

Other Applications

and Services

Questions:

1.*Does Internet Network have an Achilles’ Heel?

2. Can we “guarantee” QoS for Internet-based Network?

3. Can we use the current wireless 3G/4G to provide secured and effective Vehicle-to-Vehicle (V2V) communications? Small cell networks? 4. Wireless 5G: Why, How, and What ?

Source: “Networks: Friend, Money, and Byte” (by Prof. Mung Chiang, Cambridge Press)

To R. Hsing – 7

Wireless Evolution: Technologies, Services and Business Models

8September 28, 2013

1G InternetManufacturer

2G/2.5G InternetManufacturer

Digitalization

PacketNetworking 3G/4G Internet

Manufacturer

Internet

Internet of Vehicles

Smart Grid

Internet of Things

5G

9September 28, 2013

Wireless 5G: How? (i.e. Anticipated Features)

• In the Near Future: Wireless 5G’s anticipated features

Wireless 5G technologies should deliver explosive range & depth services:

Personalization, Immediacy, Anticipation, Smart Data Pricing (SDP)

NFV/SDN-Based Mobility Management for Wireless 5G Cognitive Radio Network (CRN)-Based Spectrum Sharing New Business Models: NaaS, DaaS, KaaS

10September 28, 2013

Wireless 5G: What? (i.e. Enabling Services Creation) (2/2)

-Applications- & Services- Driven Research for Services Creation Based on Cloud & Fog Computing Platform to develop Mobile

Applications which are ubiquitous, scalable, reliable and cost effective

Internet of Vehicles (IoV) and Healthcare Services Privacy-preserving secured communications Green Communications for Future Mobile Wireless

Technology and Services Provision Big Data (Data Mining & Management, Security) Applications ISP, Content provider, Consumer Win-Win-Win ecosystem New Business Models: NaaS, DaaS, KaaS

11September 23, 2013

Golden Opportunities Now

Demand >> Supply

-All of local high-tech companies need to be transformed

From current OEM/ODM (low-profit margin) Business

To Innovation/IPRs- based (high-profit margin) Business

-They will be looking for solutions from technology-based

Start-ups to fill their gap

People and Organization

Product or Service

CuriosityProof of Concept

Demo

Market Size

Resources and Capital

Entrepreneur’s DREAM

Gut, Data, Gut

Opportunity Recognition

Pursuit of Opportunity

Execution

Technology Entrepreneurship: Process Flow

14April, 2014

1. The Entrepreneur and the Challenge An entrepreneur is a person who undertakes the creation of

an enterprise or business that has the chance of profit

The entrepreneur is a bold and Imaginative deviator from established business methods and practices who constantly looks for the right opportunity to commer-cialize products, technologies, processes, and arrangement

Entrepreneurs can create successful firms that exhibit performance, leadership, reputation, and longevity

Entrepreneurs seek to achieve a certain goal by starting an firm that will address customers’ needs and the market

2.What Does an Opportunity Mean to Entrepreneurs?

An opportunity is a favorable juncture of circumstances with a good chance for success. It is the job of the entrepreneur to locate new ideas and put them into actions

Entrepreneurs respond to opportunities by exploiting changes, needs, or new skills or knowledge within the content of their industry

Entrepreneurship can be defined as the identification and exploitation of previously unexploited opportunities

Generally speaking, only about 1/3 or fewer new ventures survive their first three years. To avoid the realm of daydream and fantasy, one needs to start the practice of experimenting, testing, and learning about his (her) entrepreneurial self.

– B

3. How to Evaluate Potential Opportunities?

The successful entrepreneurs will always look for a timely, solvable, important problems with a favorable context that can lead to “profitability”

Five characteristics of an attractive opportunity

– Timely- a current need or problem– Solvable- a problem that can be solved with accessible in the

near future- Important- the customer deems the problem or need important- Profitable- the customer will pay for the solution and allow the

enterprise to make profit- Context- a favorable regulatory and industry situation

4. Entrepreneurial Capital and the Value of a Venture

Expected Market Value (MV) for an enterprise

(After a period of time)

= Management (M) x Context (C) x EV

= Manag.x Cont. x Opport. x Ecompet. x Ecommitment

Example: Google Story– Founded by two 26-year-olds graduate students (at CS Department, Stanford

University) , Larry Page and Sergey Brin, who developed a search engine – This is an excellent example of a powerful combination of entrepreneurial capital ,

competence and commitment with an efficient management and leadership.– Google was established on September 7, 1998, and IPO successfully on August

19, 2004 (raising US$1.67B, with a Market Cap of US$23B)– As of August 4, 2013, the Market Cap was: US$289.97B

5. Building an Enterprise

Example 1:

Sun Microsystems was founded in 1982 by a team of four young men (Vinod Khosla, Andy Bechtolsheim, Scott McNealy and Bill Joy, all are age of 20s),

– Vinod K.: Marketing, Design, and the Leadership Skills– Andy B.: Strong skills in designing and hardware workstation– Scott Mc.: Manufacturing and management skills– Bill J. : Leading Software Designer

The Sun Microsystems has revolutionized the computer industry since then.

Example 2:

Broadcom’s story……

Example 3.: “Social Networks” Movie

6. The Firm (organizations, enterprises, and corporations)

• The purpose of a firm is to establish an objective and missions and carry it out for the benefits of the customers

• A firm acts to develop, attract, and retain intellectual capital

• A firm uses intellectual capital to design and build products and/or services

• A firm provides a place where people can collaborate, learn, and grow

• A firm’s theory of business depicts how it understands its total resources, activities, and relationships.

8. Entrepreneur Test (from “Technology Venture”, p.7)

1. When I am faced with a challenge, I am confident that I can work through it.

2. I want to be financially independent and be rewarded for my accomplishments

3. Trying something new is attractive, even if I know the risk of failure is significant

4. I would prefer to gain independence and control my destiny

5. Building a new enterprise is important to me

9. Entrepreneur Test (from “Technology Venture”, p.7)

6. My experience during my youth and early career have

shown me the benefits of starting a new enterprise.

7. Starting a new business some day soon is always in my

thoughts.

8. I like working with others and can provide leadership

when called upon

9. Our society and my family provide a strong, supportive

base for my initiative

10. I posses strong technical and relationship skills in the

industry I wish to enter

To R. Hsing – 23

Gracias ! Dziekuje !謝謝 !

Thank You !