technologies 1.0, 1.5 and 2 · • e-learning, tourism, media, public relations, marketing wikis...

Leveraging Social

Software/Media to

enhance Collaboration,

Innovation & Learning

Professor Eric Tsui

Knowledge Management & Innovation Research Centre

The Hong Kong Polytechnic University

Technologies 1.0, 1.5 and 2.0

Technologies 1.0 Technologies 1.5 Technologies 2.0

HKGCC talk by Professor Eric Tsui on 3rd Feb 2012

Working definition of Web 2.0

“Web 2.0 is a set of economic,

social and technology trends

that collectively form the basis

for the next generation of the Internet – a

more mature, distinctive medium

characterized by user participation,

openness, and network effects.”

Source: Web 2.0 Principles & Best Practices

Seven principles of Web 2.0

1. The Web as a Platform

2. Services beyond a single (type of) device

3. Lightweight product (development) &

business models

4. Rich User Experiences

5. Harnessing Collective Intelligence

6. Data is the competitive advantage

7. Leveraging the Long Tail (Source: “Web 2.0 University”)


Enhanced collaboration features

• Communities of

Interest/Practice/Innova

tion

• Co-plan

• Co-create; Co-review

• Leverage on trust to

enhance search,

decision making, and

problem solving

• Attend

• Co-decide; Co-solve

• Co-Learn

• Followup

Enhanced collaboration features

• Communities of

Interest/Practice/Innova

tion

• Co-plan

• Co-create; Co-review

• Leverage on trust to

enhance search,

decision making, and

problem solving

• Attend

• Co-decide; Co-solve

• Co-Learn

• Followup


• Blogs / Microblogs / RSS Feeds

– Bottom up communication

– Enhances content management

– Facilitates sharing of tacit knowledge

– XML readers presenting newsfeed

• Wikis

– Wikipedia, World’s largest online encyclopaedia

• Podcasts

• Social Bookmarking / Collective Rating

• Social Networking

• Mash-ups

Common Web 2.0 tools

Social Bookmarking


Collective Rating

Social Networking


Reasons for using SN applications (Source: APQC, 2008)

RSS enables the change from PUSH to

PULL


Mashups

Combining two or more datasets in a

Web 2.0 applications

External Internal

Collaborative

tagging

tools

Taxonomy Temple

Street got

an OPERA

Can visit

a BEACH

at here

TaxoFolk

algorithm

A Social Bookmarking & Mashup application


How Social Media can help business

Hong Kong, Singapore ahead of

APAC


Major applications of Web 2.0 & Social Media

Blogs & Microblogs

• Marketing, Product Development, Project communications,

Corporate Communications, Entertainment (e.g. MS Xbox

360), E-Learning, professional services, E-Mail & EDMS

substitute

Podcasts

• E-Learning, Tourism, Media, Public Relations, Marketing

Wikis

• Sharing of practice tips, building knowledge bases,

Collaborative Authoring, Expert Directory, Community

spaces, Project Management, E-Mail substitute

Mashups

• Customer distributions, traffic conditions, property prices

Applying Social software to business processes


Department,

Organisation

Web 2.0 tool Status Remarks

Blog

s

Wiki RSS Social

Bookmarking

Others

Wallem X Deployed RSS combined with BPMS

IDCTC, Dept of

Health

X Replay video

at http://www.youtube.com/watch?v=vqk2FLjQeLM

Library & School of

Hotel, Tourism &

Hospitality,

HKPolyU

Virtual World

(Second Life)

Deployed

Child Assessment

Services, Dept of

Health

X Deployed

OGCIO X X X Deployed Knowledge and Information Collaboration

Platform (KICP)

Environmental

Protection Dept

X X Deployed

Adidas X Deployed

Towngas X Deployed TGWiki

HACTL X X Prototyped

HK Police X X Prototyped

Census & Stats X X X Deployed Statpedia

Cathay Pacific

Airways

X X X Prototyped/

Deployed

Yahoo!HK X X X Yahoo!Knowled

ge

OOCL X Deployed

MTR

X X

Communities of

Practice

Deployed

Some Web 2.0 usages in Hong Kong

Usages

•Communications

•Marketing

•Relationship building

(prospective/current

students & graduates)

•…

KMIRC use of social media - FB


http://www.csc.com/

Usages

• Communications

• Marketing (campaigns

for student recruitment)

• Relationship building

• Location of experts

• Monitors the trend of

DM, IM and KM in HK

KMIRC use of social media- Linkedin

Two VERY important pre-conditions for

successful leverage of Social Software


Plan a conference

Market research (demand, location,

duration, topics, speakers, cost etc.)

Promotion (format, channels, media,

budget, plan etc.)

Hold the conference

Plan a conference with Social Media

Co-identify topics & co-create content

Market research (demand, location,

duration, topics, speakers, cost etc.)

Raising awareness

Promotion (format, channels, media,

budget, plan etc.)

Direct & indirect

Hold the conference

Post-event


Social Media Monitoring

Samepoint.com – A keyword based social media monitoring tool

Socialmention – A keyword based social media monitoring tool that provides sentiment analysis and data

downloads

Klout – A free influence engine for Twitter

Twittergrader – A second influence engine that provides influence scores out of 100

Google Realtime – Google’s real-time updates engine

Google Discussions – Ideal for analysing discussions within open forums

Google Alerts – Receive updates in your inbox about any topic

Google Blog Search – Possibly the best free blog search engine

Blogpulse – Nielsen’s blog search engine

BoardTracker – Very useful for tracking conversations within forums

HowSociable – Brand visibility across social networks

Surchur – A hybrid tool that monitors search engines and most social media

Twitter Search – Search Twitter directly and conduct advanced searches

Boardreader – Scans forums and message boards for specific keywords

Trendestics – Trends analysis tool for Twitter

wikiAlarm – Delivers a notification when a Wikipedia entry has been edited

FriendFeed Search – Search through life-streams

BackTweets – Track link sharing through Twitter

Twitterfall – Watch a river of news on your screen

Omgili - A third keyword based social media monitoring

Quarkbase – Understand profiles and the accounts of people on social networks

Topsy – A very fast alternative to Social Mention or Samepoint, which mines through social bookmarking

sites reasonably well

Free Monitoring & influencing tools (Source: Original Post: http://www.marketsentinel.com/blog/2011/03/free-social-media-monitoring-tool)


Licensed Monitoring tools

How much time & effort should be

spent on Social Media monitoring?


Social Media Monitoring Command

Centres at Dell, Gatorade & others

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A Cloud-based Personal Learning Environment & Network

Google tools selected for the PLEN (2.0) –

GReader & Google+


A Cloud-based Personal Learning

Environment & Network

Just before you test the water…

Source: South China Morning Post, 28th Jan 2012.


Social Media blunders

Social Media blunders


What we did NOT cover in this talk

Combating information overload

Impact on organisations

Work-life balance in the

workplace

Mobile & location-based services

Leveraging Social

Software/Media to

enhance Collaboration,

Innovation & Learning

Professor Eric Tsui

Knowledge Management & Innovation Research Centre

The Hong Kong Polytechnic University


technologies 1.0, 1.5 and 2 · • e-learning, tourism, media, public relations, marketing wikis...

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