technologie nfc : applications et enjeux - geoffroy raymond - tegona
DESCRIPTION
Présentation de Geoffroy Raymond de Tegona lors de la conférence First "Near Field Communication (NFC) : Les objets communiquants qui révolutionnent le quotidien"Au-delà du paiement, la technologie NFC peut s’intégrer à une large palette d’applications et de services, tant à proposer à ses clients qu’à utiliser en interne. Tour d’horizon rapide des différentes possibilités d’implémentation de cette technologie et des opportunités qu’elle présente.TRANSCRIPT
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Geoffroy Raymond, CEO [email protected] +41 22 884 83 04
Technologie NFC Applications et enjeux
First Rezonance Near Field Communication Les objets communiquants qui révolutionnent le quotidien
22/03/2012
© akaalias
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Software House: IT Security/ Critical Software
Foundation: 2009 in Geneva, Switzerland
Services: Custom Software Development
Product: TxMS – NFC/ Smart Secure Devices
Framework
Customers: Corporations and Governments
June 2011: Swiss Label CTI-Startup
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Credit: blog.visa.com
What is NFC?
Near Field Communication (RFID <10 cm)
For mobile devices
Secure
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Credit: blog.visa.com
3 modes
Card Emulation
Read/Write
Peer 2 Peer
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Credit: Isis
Card Emulation
The phone is acting as a card
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Payment
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Credit: Mobile Actu
Read/Write
The phone reads or writes information
Tag reading
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Credit: Blackberry
Peer 2 Peer
2-ways NFC devices communication
File sharing
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What about the ecosystem?
We have norms (NFC Forum)
NFC Phones are already there
Strong commitment from the industry
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Credit: Blackberry
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Norms & Standards
Leverage existing norms & industry expertise
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Credit: NFC Forum
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Samsung
NFC Phones available 50 NFC phones available today, 30 to come (2012)
50 – 100 millions phones shipped (2012)
Acer - Blackberry - Casio - Fujitsu - Samsung – Google - HTC -
Huawei - Kuoziro - LG - Mobiwire - Motorola - Nokia - Panasonic -
Sky Vega - Porsche - Prada - Samsung - Sharp - Sonim - Sony
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Credit: Samsung
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Credit: Google
Google Nexus
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Credit: Blackberry – NFC Rumors
RIM
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Credit: LG
LG
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Credit: HTC
HTC
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Credit: Nokia
Nokia
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Strong commitment
Mobile Network Operators / Financials
Services providers / Industrials
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Huge range of applications
Key points: Ubiquituous, convenient and trendy
Market: Leverage in most products and services
Corporate: Simplify existing internal process and habits
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Credit: Barclays
Payment (Outdoor)
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Payment Vending machine
Credit: Google
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Payment & Loyalty
Credit: Cityzi
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Credit: NXP
Retail
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Retail
Credit: Poken
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Couponing
Credit: empower
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Couponing
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Credit: Astral Affichage
Advertising
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Credit: JC Decaux
Advertising
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Credit: JC Decaux
Advertising
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Trailers
Credit: NXP
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Credit: NA
Advertising
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Smart Poster
Credit: Smart-Poster
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Marketing
Credit: Tapit – NFC Rumors
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Exhibitions and Events
Credit: WIMA
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Public information
Credit: MaxPPP
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Credit: Nokia
Public information
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Social Check-in
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Social Check-in
Credit: Google
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Transit
Credit: Tapit – Samsung
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Access control
Credit: HID
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Access control - Parking
Credit: Vinci
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Credit: Monaco
Tourism
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Credit: Camille Chauvel
Culture
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Credit: Nokia
Device pairing
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Device pairing
Credit: Nokia
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Stream pairing
Credit: Stanford Mobile and Social Computing Research Group
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Healthcare
Credit: Samsung
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MedTech Implant communication
Credit: OrthoTag
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Gravestone tagging
Credit: RosettaStone
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Automotive
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Self tagging
Credit: Xperia
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Smartbook
Credit: Atria Books
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HW - Integration
Credit: Dekimado
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HW - Tags
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Gaming
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Gaming
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Geoffroy Raymond, CEO [email protected] +41 22 884 83 04
Technologie NFC Applications et enjeux
First Rezonance Near Field Communication Les objets communiquants qui révolutionnent le quotidien
22/03/2012
© akaalias
Tegona www.tegona.com