technological ethics

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    Basic Framework of Normative

    Ethics

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    Normative Ethics

    Normative means something that

    guides or controls

    Aims to discover what should bethe moral standards that are

    supported by the best reasons

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    Normative Ethics

    in Management

    Deontological

    TheoryTeleological

    Theory

    EthicalEgoism

    UtilitarianPrinciple Kantianism

    UniversalismDistributive

    JusticeAltruism

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    Teleological theory

    Derived from Greek word telos means

    end

    Determine ethics of an act by looking to

    the consequences of the decision (The

    Ends) Utilitarianism and Distributive Justice are

    based on teleological approach

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    Ethical Egoism

    An action is good if it produces result tomaximize persons self-interest at the expense

    of others. It denies that a person should help others

    when the person will get nothing out of it.

    Enlightened egoism is enlightened self interestconsiders the long range perspective of otheror humanity on the whole.

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    Utilitarian Principle

    Utilitarian

    principle

    Universalism Consequentialism

    Maximalism Hedonism

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    Strengths & Weaknesses of

    Teleological theory They provide a relatively precise and objective method

    for moral decision making

    They are in accord with much of our ordinary moralreasoning; An action would provide some benefit orinflict harm. This is morally relevant reason for oragainst performing it.

    Some moral reasoning are non-teleological incharacter

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    Deontological Theory Derived from greek word deon means duty This approach believes we have a duty not to

    do bad

    Bribery is wrong by its very nature regardless ofthe consequences

    It is non-consequential theory

    Determine the ethics of an act by looking atthe process of the decision (The means)

    Kantianism is based on deontological approach

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    Deontology vs Utilitarianism

    Principle inherent in action Outside the action

    Individuals are valuable in

    themselves

    Criticized because it makes

    sacrifice, some people for

    sake of others

    According to deontologistsutilitarian go wrong when they fix

    on happiness as the highest good.

    They point out that happiness

    cannot be the highest good forhumans

    Concerned with total amountof happiness

    Theory asserts that there are some

    actions that are always wrong, no

    matter what consequences

    Right or wrong are

    dependent on consequences

    vary with the circumstances

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    Kantianism- Immanuel Kant For Bentham it is Happiness, for Kant it is

    goodwill

    An action is morally right only if the person

    performing it is motivated by a good will andvice-versa.

    A goodwill means action done for reasons of

    principle from a sense of duty, nothing else.

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    Kantianism vs UtilitarianismDetails Kantianism Utilitarianism

    Explicit and direct appeal to

    consequences in

    determining right or wrong

    Absent yes

    Motive for action Sole importance Incidental

    Permit sacrifice of

    individuals or minorities to

    collective self interest

    No Yes

    Ethics of: Duty Welfare

    Theory: Non Consequentialism(Deontological) Consequentialism

    Formulations on: Sense of Duty, Categorical

    imperative maxim

    Utility, Maximise happiness,

    Hedonism

    Common good must have

    priority over every thing else

    Yes No

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    Strengths of Deontological Theory

    This theory makes more sense in cases

    where consequences seem to be irrelevant

    It is the way they account for the role of

    motives in evaluating actions

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    Weaknesses of Deontological theory

    Failure to provide a plausible account of howour moral obligations and resolve problems ofmoral conflict

    Rules in Rosss theory is plausible; No reason isprovided in accepting these rule

    Rosss rules are open to ethnocentrism

    There is no order of priority to guide in cases

    where they conflict

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    Virtue Ethics- Aristotle

    It asks What kind of person should we be?

    It does three things

    It defines the concept of virtue

    It must offer some list of virtues It offers some justification of that list

    and explain how we define what arevirtues and vices

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    Virtue Ethics

    Emphasizes on role of individual traits

    Virtue is defined as a character trait thatmanifests itself in habitual action

    For Greeks virtue means Excellence

    Virtue Ethics= Excellence of Human

    Character

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    Strengths

    Help to resolve Ethical Dilemmas

    It takes into account the importance

    of relationships.

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    Ethical Relativism

    There is no universal set of principles bywhich to judge morality

    Each society has its rules and it isinappropriate to compare ethical rules ofone society with that of another

    Relativists thus rule out possibility ofdiscussion across societies on ethical issues.

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    Thank You