technological enablers to assist your library's marketing strategies: the power of social media...
TRANSCRIPT
TECHNOLOGICAL ENABLERS TO ASSIST YOUR LIBRARY'S MARKETING
STRATEGIES: THE POWER OF SOCIAL MEDIA
PRESENTED BYMS MOSHIANE RAMAUBE
MS MANDISA LAKHENI
Introduction – what is social media
It is a group of Internet based-applications It builds on the ideological and technological
foundations of web2.0It allows the creation and exchange of user-
generated content
(wikipedia)
Why social media?
Fastest growing information sharing platform in the 20th century.
In 2012, social media became one of the most powerful sources of news updates through platforms such as twitter, facebook and youtube, instagram etc.
Inclusive of all age groups.It closes geographical barriers
Social media and marketing
powerful tool for instant engagementIt provides current marketing and
promotional strategiesEasily accessibleProvides Social media integration to librariesKeep your reputationMaintain professionalism
Social media marketing strategies
Know your target marketAlign to the core business objectivesHave the key controllers (Marketers and
system admins)Pick your social medias and master themInternal policiesStay current
Use of Social media in library marketing
• To promote libraries• Events can be posted on SM• Share what is happening at the library.• New material can be posted on SM• Enhance interaction and communication
between professionals.Library users can also be proactive and
communicate with the library staff about challenges, suggestions etc.
Use of Social media in library marketing (cont)
Instead of using banners and pamphlets and brochures only; electronic medium can be effectively used. e.g. A virtual video can be created, showing the library’s location (GIS) and collection.
• interact internally via group chats on Gmail, Linkedin and facebook
1. Virtually visible
Library should be more than a physical structure
Find-able on search enginesSearch-able on social networks – functioning
linksDefined public and secured pages
2. Read-able
Grab attentionWebsite and social pages– easy to navigateOnline newsletters – must be user friendly Link the user with the relevant content
(always have a user in mind)
4.Content calendar
Pages for Key calendar of events#Hashtags
National library week World Book Day LIASA conference
Conclusion
Libraries need to keep up with the modern marketing tools
Digital social inclusion is important