techno savvy or techno phobic fapa presentation ac 091409
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APA FL presentation Sept. \'09TRANSCRIPT
Techno Savvy Techno Phobic?Using Innovative Tech Tools in Planning
or
Social Media Revolution
• Robert Mulhere, AICP
• Anita Clark
• Tammie Nemecek
• Chris Doyle
APA Florida 2009 Techno Savvy or Techno Phobic?
Agenda• Introduction to Web 2.0 & Social Media• Potential Techno Savvy Project Uses• Real World Techno Savvy Project Example• Staying Ahead of the Techno Curve
APA Florida 2009 Techno Savvy or Techno Phobic?
Anita ClarkDirector of Business Development, Public Sector Neighborhood America
• Introduction to Web 2.0 & Social Media
• Potential Techno Savvy Project Uses
APA Florida 2009 Techno Savvy or Techno Phobic?
Web 2.0• the use of World Wide Web technology and web design that aims to
facilitate creativity, information sharing, and, most
notably, collaboration.
Social Media• is a shift in how people discover, read and share news, information and
content; it supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).
• Social media has become extremely popular because it allows people
to connect in the online world to form relationships for personal, political, and business use.
What is Web 2.0?
APA Florida 2009 Techno Savvy or Techno Phobic?
Social Media Collaboration 101
APA Florida 2009 Techno Savvy or Techno Phobic?
Potential Project Uses
Discussion Boards/Blogs
Mass Outreach/
Notifications
File Sharing
Video Sharing
Virtual Meetings
Simulated Environment
s
APA Florida 2009 Techno Savvy or Techno Phobic?
Discussion Boards/Blogshttp://apaplanning.ning.com
http://losangelestransportation.blogspot.com
www.flamendments.org
www.411on281.com
APA Florida 2009 Techno Savvy or Techno Phobic?
Mass Outreach/ Communication
Bay Area SUASI - Super Urban Area Strategic Initiative
City of New Orleans - Master Planning
http://www.penndot11.com/I376SectionA38/subscribe.asp
http://www.modot.mo.gov/Twitter/index.htm
APA Florida 2009 Techno Savvy or Techno Phobic?
File SharingFlickr Photo Sharing
Photo sharing
Digg File Sharing
Everything on Digg — from blogs, news, videos to images — is submitted by the community
Imagine New York
APA Florida 2009 Techno Savvy or Techno Phobic?
Video SharingWight & Company: Jay Womack on Sustainable Street Design
Pioneer Engineering
Wastewater management company: Hydrotech Engineering SA
Dump The Pump
On the Go with Metro: Track & Structures
APA Florida 2009 Techno Savvy or Techno Phobic?
Virtual MeetingsVTrans 2035 Plan
Seattle Community Meetings
Virtual Town Hall
APA Florida 2009 Techno Savvy or Techno Phobic?
Simulated EnvironmentsOpenForum.com
OneVoiceforFlorida.com
Community Viz.com
APA Florida 2009 Techno Savvy or Techno Phobic?
Creative ApplicationsCompany Sponsored Blogs: Urbanism and the New Economy Blog
Virtual Organizations:Form-Based Code Institute
Complete Streets Coalition
APA Florida 2009 Techno Savvy or Techno Phobic?
Considerations & QuestionsScope and Budget• Initial Development• “Care and Feeding”
Content Management• Link Social Media to Main Website• Use Disclaimers as Needed (esp. for NEPA)• Monitor Content (but liberally)
Records Keeping (NEPA again…)Legal Implications / Security• Intellectual Property• Data Management
APA Florida 2009 Techno Savvy or Techno Phobic?
Moderation, Security & Control
APA Florida 2009 Techno Savvy or Techno Phobic?
If you owned the relationship with your own rich media community you could:
1. Allow citizen created content and communication in an environment managed by you
2. Allow the Capture of detailed information about your engaged citizens with unique profiles (profile detail controlled by you)
3. Use this detailed profile in conjunction with our Behavioral Analytics and tie that back to your CRM system and programs (track community activity to help build consensus based on public trends)
4. Have control over the organization of the community by topics, highest rated or timely.
5. Connect this interactive two way communication back to your other Social Media initiatives, Twitter, LinkedIn, and FaceBook
6. Have Moderation capabilities for the community and content.
Tammie NemecekPresident & CEOEconomic Development Councilof Collier County
• Real World Techno Savvy Project Example
APA Florida 2009 Techno Savvy or Techno Phobic?
An undertaking by the EDC of Collier County to explore economic innovation and create a prosperous and sustainable business community in Collier County.www.projectinnovation.cc
APA Florida 2009 Techno Savvy or Techno Phobic?
“WIDEO”– WEB-BASED WALKOUT VIDEO
REAL TIME POLLING
How long have you lived in Collier County?
1. More than 50 years2. 30 to 50 years3. 10 to 30 years4. 5 to 10 years5. 3 to 5 years6. 1 to 3 years7. Less than 1 year
APA Florida 2009 Techno Savvy or Techno Phobic?
1 2 3 4 5 6 7
0%
15%
41%
5%
9%8%
22%
Real Time Polling
APA Florida 2009 Techno Savvy or Techno Phobic?
Real Time Polling
Measurable Goals
Declaration for our Community
Balanced&Sustainable Drivers
Talent Governance Business Climate
Quality of Place Innovation Infrastructure
Projects
What are the drivers?
Talent Governance Business Climate
Quality of Place Innovation Infrastructure
Encompasses all levels of education, including higher education and professional development, utilizing intellectual capital of emerging talent, existing talent, and retiree talent resulting in a destination choice for creative people.
Encourages collaboration and accountability within the entire civic system resulting in leadership and innovation in the public private and non-profit sectors.
A vibrant environment that nurtures businesses at all stages of development, resulting in a leading reputation that is valued across the full spectrum of the community.
A sense of belonging that connects people through history, diversity, and the culture of our community and is categorized by our natural environment, health care, safety and the arts through creative interaction.
Stimulates investment in entrepreneurship and development of new technologies resulting in revolutionary approaches to research and development yielding economic and environmental sustainability.
Supports the efficient delivery of energy, communications, housing, and transportation and the connectivity of people, goods, and services.
WORLD CLASS
Real Time Polling
Real Time Polling
Talent
Encompasses all levels of education, including higher education and
professional development, utilizing intellectual capital of emerging and
existing talent, resulting in a destination choice for creative people.
WORLD CLASS
Regarding WORLD CLASS TALENT, did we hear you?
1. Not at all2. .3. .4. .5. .6. .7. .8. .9. .10. Perfectly
APA Florida 2009 Techno Savvy or Techno Phobic?
Real Time Polling
1 2 3 4 5 6 7 8 9 10
0% 0% 0%
4%
36%
29%
10%
12%
1%
8%
Chris DoylePresident & PublisherNaples Daily News
• Staying Ahead of the Techno Curve
APA Florida 2009 Techno Savvy or Techno Phobic?
Christensen’s Innovator Dilemma
APA Florida 2009 Techno Savvy or Techno Phobic?
Another Perfect Storm is Brewing …Gartner Hype Cycle
APA Florida 2009 Techno Savvy or Techno Phobic?
Adults & Social Network Sites•The share of adult internet users who have a profile on an online social network site
has more than quadrupled in the past four years -- from 8% to 35% .
•75% of adults , age18-24 using these networks!
•Stop worrying about what “young people aren’t doing ” and join them at
what they are doing. Meet your audience. Their parents and grandparents are rapidly joining.
•What we will create is not intended to replace, but rather complement.
•When users do use social networks for professional and personal reasons, they
often maintain multiple profiles, generally across different sites.
www.pewinternet.org
APA Florida 2009 Techno Savvy or Techno Phobic?
CollaborationOLD WAY- “Path to
Death” News. 1.0NEW WAY - “Path to Growth” Writers,
editors, users, public, multimedia,
comments, blogs, forums, sharing
NEW WORLD- “Better Connected.”
But not just journalism,
everything!
APA Florida 2009 Techno Savvy or Techno Phobic?
Example: Old Signature Block
Chris DoylePresident and PublisherNaples News Media Group,Naples Daily [email protected](p) 239.435.3433(f ) 239.435.3482
APA Florida 2009 Techno Savvy or Techno Phobic?
Example: New Signature BlockChris DoylePresident and PublisherNaples News Media Group,Naples Daily [email protected] connect with me at Twitter, Facebook, LinkedIn, and more, click here:http://www.naplesnews.com/staff/chris-doyle/(p) 239.435.3433(f ) 239.435.3482
Example: New Signature Block
APA Florida 2009 Techno Savvy or Techno Phobic?
19 Responses
Subject APA: Innovative Tech Tools Sent On: September 8, 2009 10:30 AM Sent To: FL APA Conference Attendees Blast List Total Bounced: 73 Soft and 250 Hard Total Delivered: 2,688 Delivery Rate: 89.27% HTML Opens: 761 HTML Open Rate: 25.27% Unique Clicks: 86
Survey Results
APA Florida 2009 Techno Savvy or Techno Phobic?
Survey Questions SubmittedHow can I get the most out of Windows Live for collaborating with consultants and clients?
How do I address social equity concerns and ensure all age and ethnic cohorts participate?
How do you overcome the “social” aspect to get to a useful tool that will bypass corporate filters and mentalities; as well as, how to reconcile this with public records laws?
How can we do more or less and include techno phobic (non-savvy) staff?
Will the analog/digital conversion impact Wi-Fi bandwidth and access?
APA Florida 2009 Techno Savvy or Techno Phobic?
Techno Savvy Techno Phobic?Using Innovative Tech Tools in Planning
or
Social Media Revolution
Questions?