techniques to assess stakeholders - project...

Advanced Topics in Project Management

Techniques to Assess Stakeholders

Moderator

Janelle Abaoag

Project Insight

Marketing, Public Relations

[email protected]

www.projectinsight.net

© 2014 Core Performance Concepts Inc.

mailto:[email protected]

http://www.projectinsight.net/

Things to Know…

All participants will be on mute

Questions are welcome

Please use the questions box to ask

questions

The moderator will select questions

All questions will be answered today or

by email at [email protected]

Webinar recording available in the PI Community



Presenter

Janice Y. Preston, MBA, CPA, PMP

COO, Core Performance Concepts Inc.

Training in project management,

PMP® and CAPM® certification, leadership,

business analysis, agile and six sigma

[email protected]

www.coreperformanceconcepts.com

PMP® and CAPM® are registered trademarks of the

Project Management Institute



http://www.coreperformanceconcepts.com/

Poll: Stakeholder Assessments

What is YOUR biggest issue in managing stakeholders?

Detached stakeholder

Negative or opposing stakeholder

Unrealistic stakeholder

Lack of techniques to assess stakeholders

Lack of power in dealing with stakeholders


Goals of the Advanced Series

Expand your knowledge of more complex tools and techniques

Build leadership skills to manage people more effectively

Identify practical ways to begin using advanced techniques

Explore other methodologies or techniques that enhance project

management competency


Objectives of This Webinar

At the end of this webinar, you will be able to:

Define typical project stakeholders.

Identify techniques for assessing stakeholders.

Perform an assessment of power and interest.

Build a stakeholder register.

Identify best practices to implement within Project Insight.


Definition

Stakeholder. An individual, group, or

organization who may affect, be affected by,

or perceive itself to be affected by a decision,

activity, or outcome of a project.

PMBOK® Guide Glossary

Key Stakeholders

Key Stakeholders

Core Team Members Support

Team Members

Subject Matter Experts (SME)

Functional Groups

Functional or

Resource Managers

Sellers Project Sponsor

Senior Mgmt

Customer or End User

Business Partners

Regulator

Public


Operational Stakeholders

Sales

Training

Plant Supervisor

Customer Call Center

Line Manager

Manufacturing Operator

Maintenance


Definition

Stakeholder register. A project

document including the identification,

assessment, and classification of

project stakeholders.

PMBOK® Guide Glossary

Stakeholder Function Project Role Stakeholder Expectations of Project

John Michelson CEO Review Project is critical to keeping in business. Wants the project implemented with HIGH quality.

Hannah Target VP Marketing Sponsor Really likes the idea of improving processes. Can think of several ways to Market the company once the project is completed.

Tom Wang VP of Business Development and Sales

Review Thinks this new project can improve opportunities for the company. Wants the project in as soon as possible.

Sarah Policie Distribution Manager

Project Manager Doesn’t really like change, but will do what is asked.

Stakeholder Register


Project Insight Work Package Assignment


Poll: Stakeholder Register

What is included in your stakeholder register?

Sadly, we don’t have one.

Contact & demographic information only (e.g.

department, location, time zone, etc.)

Combined contact and roles & responsibility

All of the above plus stakeholder assessments


Goal: determine stakeholders’ expectations,

interest, influence, and effect on a project

Stakeholders have competing needs and interests

Stakeholder attributes affect the PM’s ability to

lead projects

Communicating with stakeholders depends on the

PM’s ability to understand others

Foundations of Stakeholder Assessment


Key stakeholders have different levels of involvement

in:

Initiating

Planning

Execution

Monitoring and control

Closing

Many stakeholders are uncomfortable with change

Foundations of Stakeholder Assessment


Stakeholder Characteristics & Attributes Interest & Attitude

Engagement

Power & Influence

Relationships

Risk Profile

Salience Model

Communication & Behavioral Style

•What is their stake in the project?

•Who supports and opposes the project?

•Who has power? Who controls resources?

•Who cooperates? Which stakeholders are in conflict?

•What are their personal tolerances for risk?

•Which stakeholders have the combination of power, legitimacy, and urgency?

•What personal characteristics are at work?

Interest

Related personally to their potential benefit or loss

Influenced by project’s impact on them

Involvement is combination of interest and available time

Attitude

Positive, negative, neutral

Interest & Attitude


Assessing Stakeholder Interest

How will each stakeholder benefit?

What will work to the detriment of each stakeholder?

What are the stakeholders’ attitudes?

What are the stakeholders’ expectations for the project?

Which stakeholders are negative, unrealistic, detached, cooperative?


Stakeholders may be:

Detached

Unrealistic

Opposing

Cooperative

Stakeholder Interest

Question for You

What do you do about

stakeholders who are:

Negative or opposing

Unrealistic


Power – ability to positively or negatively impact project

success; ability to assist or resist project objectives

Project sponsor – typically has greatest power

Resources controlled – delivers power over the project

into those who control resources

Moderated by available alternatives

Power and Influence


Assessing Stakeholder Power

What project-related power do they have?

What beneficial or detrimental stake in the project do they have?

What project resources do they control?

Which of these is critical to project success?

What other sources of control do they have?


Another way to look at type of power

Direct

Formal authority, reward, or penalty power

Indirect

Reward, penalty, expert, referent, affiliation

Ability to Influence


Power & Interest Matrix

Power – stakeholders’

ability to assist or resist

project objectives

Interest – may be

beneficial or detrimental

High Power

Low Interest

High Power

High Interest

Low Power

Low Interest

Low Power

High Interest


Managing Stakeholders

Recognize there will be issues

Communication is critical

Goals:

Meet their needs

Deal with their issues

Involve them in decision making, when appropriate

Benefits:

Increase support & minimize opposition


Personal attention Communicate more

frequently Summary level

Mass communication Encourage interest

Give them a voice Mass communication

Personal attention Communicate less

frequently Summary level

Tom Wang, VP Business Dev

John Michelson, CEO

Sarah Policie, Distribution Mgr

Jane Simperton, PM

Jackie Hollander, Sales Mgr

Stakeholder Power & Interest

Hannah Target, VP Marketing


Stakeholder Stakeholder Expectations of Project Interest Power Strategy for Gaining Support or

Reducing Obstacles

John Michelson CEO

Project is critical to keeping in business. Wants the project implemented with HIGH quality.

High Significant Influence

Need to make sure that John is aware of all critical issues. He will be able to help with any obstacles the team may have.

Hannah Target VP Marketing

Really likes the idea of improving processes. Can think of several ways to Market the company once the project is completed.

High Low Influence Provide a simple status regularly on what benefits will be expected as the new processes are implemented.

Tom Wang VP of Business Development and Sales

Thinks this new project can improve opportunities for the company. Wants the project in as soon as possible.

High High Influence Need to balance desire to have project completed fast to quality that the CEO is looking for.

Sarah Policie Distribution Manager

Doesn’t really like change, but will do what is asked.

Low Low Influence Will need to keep in mind making Sarah’s life easy when ready to deliver, but not necessary.

Stakeholder Strategies


Project Insight Issue Log


Question for You

What do you do about

stakeholders who are:

Detached with high power, low

interest


Review

Who are typical stakeholders?

What are some stakeholder assessment techniques?

How can you perform an assessment of power and interest?

What should be included in a stakeholder register?

How would you use Project Insight tools to manage project

information?

Questions & Answers??


Use this link and answer 10 questions about

assessing stakeholders

CPC will send the link out the results to all

participants

THIS LINK WILL BE DISTRIBUTED on Monday, March 31st


Compare Yourself to Others

https://coreperformanceconcepts.testcraft.com/assess.aspx?aid=WEBINAR-STAKEHOLDERS&apass=webinar

2014 Advanced Webinar Series The 2nd Wednesday of Every Month

8:00 am Pacific Time Topics

Jan – Validating Requirements

Feb – Using Social Networking in Talent Management (NEW!)

Mar – Techniques for Stakeholder Assessment (NEW!)

April – Managing Up

May – Perspectives on Agile Concepts & Techniques

June – Energy Leadership

© 2014 Core Performance Concepts Inc. & Patty Malone

Topics

July – Sustainable Innovation

Aug – The Art of Getting **IT Done

Sept – Transforming Resistance into Support (NEW!)

Oct – Cultural Diversity Skills for PMs (NEW!)

Nov – Developing Risk Response Strategies

Dec – no webinar; enjoy the holidays!

Register Ahead of Time

Go to www.projectinsight.net

2 ways to register:

Free Project Management Training

Training & Webinar Calendar


http://www.projectinsight.net/

Earn PDUs

You will automatically receive your PDUs via email after the webinar

For further questions: [email protected]

Earn 1 PDU for each webinar session attended

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