• The Lego Brand is recognized in over 95% of households.

• The brand includes an honorable reputation for developing the skills of children around the world.

• The Castle Starter kit is an opportunity to enter into a new market place.

My Castle Starter Kit

Benefits and Opportunity

• Begin a new product cycle

• Low internal and external costs

• Increase in revenue

My Castle Starter Kit

Existing Audiences of PSA• There are 70,000 readers in digital format of the

magazine monthly

• 68% of these readers are women ages between 25 and 65

• Women between the ages of 25 and 65 have buying power in the family

• 70% of the readers income is at least 55,000

• 92% read the magazine within a week of the new issue is published

• 52% read the magazine immediately within the same day.

My Castle Starter KitFull Page Ad

New Lego Stimulator

StarterKit

GraphicInstructions

http://mycastlestarterkit.com

Creating Column Walls

My Castle Starter Kit

Two Column Walls Side by SideMy Castle Starter Kit

Build Front Arch of the Castle

Attach arch to the Column Walls

My Castle Starter Kit

My Castle Starter Kit

Building Rear Columns

Attach Columns to rear of walls

My Castle Starter Kit

My Castle Starter Kit

Build Second Arch

Attach Second Arch

My Castle Starter Kit

My Castle Starter Kit

Build Middle Arch

Attach Middle Arch

My Castle Starter Kit

My Castle Starter Kit

Build Top Arch

Attach Top Arch

My Castle Starter Kit

My Castle Starter Kit