technical specs · gif banner, maximum volume 120 kb banner formats: maxi-banner (520 x 200 px),...
TRANSCRIPT
TECHNICAL SPECS
WWW.LEBENSMITTELZEITUNG.NET
INDEX
1. GENERAL NOTES AND BANNER FORMATS
2. SPECS FOR GIF OR JPG
3. SPECS FOR HTML 5 BANNER
4. SPECS FOR NEWSLETTER
5. SPECS FOR MOBILE
6. SPECS FOR IPAD APP
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TECHNICAL SPECS LZ DIGITAL
1. GENERAL NOTES / BANNER FORMATS
Banner must be delivered 12 days before publication to Ms Lydia Bertram:
[email protected] and to Mrs Nina Doroschan:[email protected]
Maximum volume website-banner: 120 KB / maximum volume mobile-banner: 30
KB
To guarantee visibility in all browsers, please send a fallback-GIF-file.
Please indicate target URL for each banner.
Please note: To have your banner displayed correctly in all screen resolutions,
please don‘t use fixed width (width = 980 px); please use a maximum width (max
width = 980 px) for your banner.
Third Party Advertising is possible. Customers assume liability. No ad clicks counted
by LZ digital.
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TECHNICAL SPECS LZ DIGITAL
1. GENERAL NOTES / BANNER FORMATS
Banner formats website:
Superbanner: 980 x 150 px
Sticky Skyscraper: 160 x 600 px (max. 200 x 600 px possible)
Sitebar: 300 x 600 px
Medium Rectangle: 300 x 250 px
Content Banner: max. 617 x 250 px
Wallpaper: 980 x 150 px and 160 x 600 (max. 200 x 600 px - Skyscraper issticky)
Fireplace Ad: 980 x 150 px and160 x 600 each (max. 200 x 600 px -Skyscraper is sticky))
Billboard: 940 x 250 px; mobile: jpeg, gif or png file 300 x 80 px, max. 30 KB
Banner formats newsletter: Maxi-Banner: 520 x 200 px, Medium Rectangle: 300 x 250 px; only jpeg, gif or png files
Text ad: Text with max. 430 characters incl. blank spaces, max. 90 for headline
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TECHNICAL SPECS LZ DIGITAL
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2. SPECS FOR GIF OR
JPG
TECHNICAL SPECS LZ DIGITAL
SPECS FOR GIF OR JPG
GIF or JPG file with max. 150 KB possible.
Mobile banner: max. 30 KB possible.
Additionally: target URL requested (link)
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TECHNICAL SPECS LZ DIGITAL
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3. SPECS FOR HTML 5
BANNER
TECHNICAL SPECS LZ DIGITAL
Currently HTML 5 can only be implemented as a Redirect link!
4. SPECS FOR
NEWSLETTER
TECHNICAL SPECS LZ DIGITAL
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4. SPECS FOR NEWSLETTER
GIF banner, maximum volume 120 KB
Banner formats: Maxi-Banner (520 x 200 px), Medium Rectangle (300x 250 px)
Text ad with max. 430 characters incl. blank spaces, max. 90 for headline
Please indicate target URL
Concerning animated GIF-files please note:
In all newsletters, which are displayed in Outlook 2007 or 2010, it may occure that only the first frame of the
animated GIF-file is shown. This is due to the Microsoft engine, which is based on Microsoft „Word“. All
other versions are using the Internet-Explorer-Technology.
Our suggestion:
Please animate the first frame of your GIF-file as shortly as possible (about 0,1 sec is the minimum) and
provide all important information already in this frame. For all user, who use Outlook 2007 or 2010, the
whole ad message appears.
Due to the short animation time of about 0,1 sec all other users will be guided to the second frame directly.
The first one is not visible because it closes within the loading time of the newsletter. Therefore these users
receive the favored frame sequence.
TECHNICAL SPECS LZ DIGITAL
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5. SPECS FOR
MOBILE
TECHNICAL SPECS LZ DIGITAL
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5. SPECS FOR MOBILE
Mobile:
Mobile Billboard: 300 x 80 px, animated or static
Mobile Medium Rectangle: 300 x 250 px, animated or static
For Android and iOS, GIF and JPG, max. 30 KB
Target-URL (Link)
TECHNICAL SPECS LZ DIGITAL
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6. SPECS FOR
IPAD-APP
TECHNICAL SPECS LZ DIGITAL
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6. SPECS FOR IPAD-APP
Indicate target-URL (Link) for each iPad-link of 1/1 oder ½ advertisement.
TECHNICAL SPECS LZ DIGITAL
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Files are ideally placed on external servers and LZ is provided a link. Please note: Flash-formats are not possible.
Possibility to link to the following files:
Audio formats:
HE-AAC (V1 und V2), AAC (8 bis 320 Kbit/s), Protected AAC (aus dem iTunes Store),
MP3 (8 bis 320 Kbit/s), MP3 VBR, Audible (format 2, 3, 4, Audible Enhanced Audio,
AAX und AAX+), Apple Lossless, AIFF und WAV
Video formats:
H.264 video:Up to 720p, 30 pictures per second, Main Profile Level 3.1 mit AAC-LC Audio up to 160
Kbit/s, 48 kHz, Stereo-Audio .m4v, .mp4 and .mov
MPEG-4 video: Up to 2,5 Mbit/s, 640 x 480 Pixel, 30 pictures per second, simple profile with AAC-LC
Audio up to 60 Kbit/s, 48 kHz, Stereo-Audio .m4v, .mp4 und .mov
Motion JPEG (M-JPEG): Up to 35 Mbit/s, 1280 x 720 Pixel, 30 pictures per second, Audio .ulaw, PCM Stereo-
Audio .avi
Types of files:
jpg, .tiff, .gif (pictures); .doc and .docx (Microsoft Word); .htm and .html (Websites); .key
(Keynote); .numbers (Numbers); .pages (Pages); .pdf (preview and Adobe Acrobat);
.ppt and .pptx (Microsoft PowerPoint); .txt (Text); .rtf (Rich Text Format); .vcf (contact);
.xls and .xlsx (Microsoft Excel)
YOUR CONTACT AT LZ DIGITAL
Lydia Bertram
+49 69 7595-1746
TECHNICAL SPECS LZ DIGITAL
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Lydia Bertram
+49 69 7595-1746
Nina Doroschan+49 69 [email protected]