technical excellence things you can do things you can do great service the marketing cycle
TRANSCRIPT
Technical excellence
Things you
can do
Great Service
The Marketing cycle
Technical excellence
Things you
can do
Great Service
The Marketing cycle
Personal network & reputation
Qualifications, memberships,
recognition
Testimonials, case studies, satisfaction
measurement
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
The Marketing cycle
Personal network & reputation
Qualifications, memberships,
recognition
Testimonials, case studies, satisfaction
measurement
Telling the world
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
The Marketing cycle
Personal network & reputation
Qualifications, memberships,
recognition
Testimonials, case studies, satisfaction
measurement
Telling the world
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Marketing
Focus
The Marketing cycle
Personal network & reputation
Qualifications, memberships,
recognition
Testimonials, case studies, satisfaction
measurement
Telling the world
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Marketing
Focus
The Marketing cycle
Service, niche, geography,
industry,price, coverage
Collaterals: brochures, newsletter, webinars,
events, social media, website,
ID
Telling the world
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Winning the pitch
Marketing
Focus
Targeting people who are likely to
use us
Getting on the list
The Marketing cycle
Service, niche, geography,
industry,price, coverage
Collaterals: brochures, newsletter, webinars,
events, social media, website,
ID
Telling the world
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Winning the pitch
Marketing
Focus
Targeting people who are likely to
use us
Getting on the list
The Marketing cycle
Choosing work that will make
us money, develop our
skills & further our reputation
Telling the world
Providing the proof
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Winning the pitch
Marketing
Focus
Targeting people who are likely to
use us
Getting on the list
The Marketing cycle
Choosing work that will make
us money, develop our
skills & further our reputation
Telling the world
Providing the proof
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Winning the pitch
Marketing
Focus
Targeting people who are likely to
use us
Getting on the list
The Marketing cycle
Telling the world
Providing the proof
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Winning the pitch
Marketing
Focus
Targeting people who are likely to
use us
Getting on the list
The Marketing cycle
Personal network & reputation
Qualifications, memberships,
recognition
Testimonials, case studies, satisfaction
measurement
Service, niche, geography,
industry,price, coverage
Collaterals: brochures, newsletter, webinars,
events, social media, website,
ID
Choosing work that will make
us money, develop our
skills & further our reputation
Telling the world
Providing the proof
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Winning the pitch
Marketing
Focus
Targeting people who are likely to
use us
Getting on the list
Discussion: What is the practical experience of driving the marketing cycle?
Chris JudyThaddeus MullerCA R Bupathy
Telling the world
Providing the proof
Technical excellence
Things you
can do
Great Service
Whatthey believe you can do?
Brand
Winning the pitch
Marketing
Focus
Targeting people who are likely to
use us
Getting on the list
Table task: What can AGN start to do to helpyou drive the marketing cycle?