technical briefing - cool2invest...developer dmci homes type of development hrb (1 building) no. of...
TRANSCRIPT
Technical Briefing
As of Oct. 8, 2012
LAND AREA : 2,592 sqm.
LOCATION
Aurora Boulevard cor. Guirayan St. Brgy.
Imelda, Quezon City
DESCRIPTION
Single Tower, 40 storeys (with 6 level
podium)
GFA : 60,988.33 sqm.
NSA
Residential : 34,070.42 sq.m.
Parking : 3,314.00 sq.m.
Leasable area : 885.63 sq.m.
NO. OF UNITS : 1,324 units
License To Sell No. 25694
START OF CONSTRUCTION: November, 2011
TURNOVER DATE: 2nd Qtr 2015
• Situated at the corner of Aurora Boulevard and Guirayan St. • Conveniently located in a highly accessible area
Near LRT 2 V. Mapa Station Near SM City Sta. Mesa Beside schools and hospitals
Vicinity Map
• Boundaries: • NW: Kapiligan Street • NE: Univ. of the East R. Magsaysay • SE : Aurora Boulevard • SW: Guirayan Street
Project Designers
• Architect : ASYA Design Partners • Structural Consultant : Sy^2 & Associates • Electrical Consultants : M.A. Alix & Partners • Mechanical Consultant : D.L. Lagman Engineering • Sanitary/Plumbing & Fire Protection : F.L. Figueroa & Associates
• Construction Manager & QS : ARKnet, Inc.
• General Contractor : EEI Corporation
A few of EEI Corporation’s Projects
Insular Life Towers, Alabang
Pacific Plaza Towers, Bonifacio Global City Serendra Projects, BGC
RCBC Plaza Towers, Makati St. Francis Shangri-la Place Towers
Sun Life Financial Phil. HQ, BGC
Two Ecom Center, Mall of Asia Complex
Building Breakdown
Roof Deck Level: Skylounge
Typical 24th to 42nd Levels: Residential Units
(balconies in units facing Marikina)
Penthouse Level: Residential Units
Typical 8th to 23rd Levels: Residential Units
(balconies in units facing Amenities)
7th Level: Garden Units & Amenities
2nd to Upper 6th Levels: Parking, Storage Spaces, Admin &
Security Offices Upper Ground Level:
Commercial Spaces & Residential Lobby
Swimming Pool
Sky Lounge with Function Rooms
Residential lobby with reception and lounge
Five (5) elevators
Centralized mail room
Automatic fire alarm and sprinkler system
Five (5) levels of parking spaces
Fully-landscaped open spaces
Sufficient fire exit
Overhead water tank and underground cistern for sufficient water supply
Stand-by power generator
Commercial / retail stores
Building Administration and Security office
Building Features
Building Features
Residential Lobby Perspectives
Building Features
Sky Lounge Perspective
Building Features
7th Floor Amenity Area Perspectives
Building Features
Total Number of Residential Units : 1,324 units
Number of Residential Floors : 35 floors
Ave. Number of Units per floor : 38 units 7th Floor : 37 units 8th to 42nd Floors : 38 units 43rd Floor : 33 units
Total Number of Parking Slots : 269 slots
2nd Floor : 38 slots 3rd Floor : 56 slots 5th Floor : 66 slots 6th Floor lower level : 66 slots 6th Floor upper level : 43 slots (+ provision for 23 car lift slots and 7 motorcycle slots)
BASIC RESIDENTIAL UNITS (1,324 Residential Units)
Type of Room Floor Finishes Wall Finishes Ceiling Others
Living/Dining Area
600mm x 600mm floor tiles
Smooth plastered and painted with semi-gloss
latex finish
Smooth off-form skim coated painted finish
Wooden Main Door
Electrical outlets and switches provided
Bedroom(s)
Laminated Bedroom Door/s
Electrical outlets provided
Surface-mounted lighting receptacle only provided
Kitchen 12mm-thick gypsum board with painted
finish
Single-bowl stainless steel kitchen sink with fixture
Under-the-counter kitchen cabinets with countertop
Surface-mounted lighting receptacle only provided
Toilet & Bath 300mm x 300mm ceramic floor tiles
300mm x 300mm ceramic wall tiles
12mm-thick moisture resistant gypsum
board with painted finish
PVC Door with complete hardware and accessories
Water closet, lavatory and shower assembly with complete accessories provided
Provision of tapping point for water heater only
Windows Tempered glass on aluminum powder-coated frame
Fire Protection Smoke detector provided
Balcony Ceramic tiles
FAQs
1. How high will the Upper Ground Floor be elevated from street level? • About 3.0 meters
2. What is the floor to ceiling height of the residential lobby? • 4.0 meters
3. What is the floor to ceiling height of a typical unit? • 2.7 meters
4. What is the hallway width of a typical residential floor? • 1.5 meters
5. What is the window dimension in a typical unit? • 1.25 meters by 1.55 meters
6. What type of A/C unit is supported by the provision? • Residential Unit w/out balcony – window-type A/C • Residential Unit w/ balcony – split-type A/C
7. What will be covered by emergency power in case of power outage? • Common areas • Residential Unit
• 1 lighting outlet • 1 refrigerator outlet • 1 convenience outlet
8. Do any of the power outlets in a typical unit support 110V appliances? • No, as 220V is the standard here in the Philippines.
9. Where is the telephone outlet provision located? • To be located in the living area
10. What type of door is provided for 1BR and 2BR units? • 1BR – sliding glass • 2BR – laminated wood door
Floor Plan Upper Ground Flr.
Floor Plan 2nd Floor
Parking Slots: 37
Floor Plan 3rd Floor
Parking Slots: 55
Floor Plan 5th Floor
Parking Slots: 65
Floor Plan 6th Floor
Lower 6th Floor: 65 slots Upper 6th Floor: 47 slots
Floor Plan 7th Floor MANILA VIEW
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AMENITY / ORTIGAS VIEW
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# of Units: 37
Floor Plan 8th Floor MANILA VIEW
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AMENITY / ORTIGAS VIEW
ORTIGAS SKYLINE
# of Units: 38 units
Floor Plan Typical 9th to 23rd Floor
MANILA VIEW
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AMENITY / ORTIGAS VIEW
ORTIGAS SKYLINE
# of Units: 38 units/flr
MANILA VIEW
AMENITY / ORTIGAS VIEW
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Floor Plan 24th Floor
# of Units: 38 units
MANILA VIEW
AMENITY / ORTIGAS VIEW
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ORTIGAS SKYLINE
Floor Plan Typical 25th – 42nd Floor
# of Units: 38 units/flr
MANILA VIEW
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AMENITY / ORTIGAS VIEW
ORTIGAS SKYLINE
Floor Plan Penthouse
# of Units: 33 units
Unit Types
STUDIO
Ave. Area 15.65 sqm
No. of Units 210 units
Unit Types
1-BEDROOM
Ave. Area 26.74 sqm
No. of Units 1,074 units
Unit Types
L-TYPE 1-BEDROOM
Ave. Area 39.18 sqm
No. of Units 35 units
Unit Types
2-BEDROOM
Ave. Area 59.33 sqm
No. of Units 5 units
Construction Update
Percentage of Completion: 25.74% as of September 30, 2012
From Aurora Blvd.
From Kapiligan St.
Mezza II Buyers’ Profile
Primary Target Market:
* Age Range: 26 – 55 years old
* Life Stage: Cautious Parents, Early and Full Nesters
* Working or doing business in the Metro area with intention to:
* Have a place of their own in Quezon City
Secondary Target Market:
* OFWs wanting to have a place of their own when they visit the Philippines (but would not want to stay with relatives)
* Investors for rental income
Estimated SP/sqm in the area is 95k/sqm++
There is still room for capital appreciation of 6%
Launch Date
Selling Price/sqm
upon Launch
Ave. Selling
Price/sqm to Date
Increase in Capital Value
(P/sqm)
MEZZA II Dec-10 P75,000 P90,400 P15,400
21% in 19 months
Capital Appreciation
Return on Investment
Estimated Monthly Rental Rate in Manila
Cost of Condo Unit at Mezza II Residences
Estimated Annual Return
Studio P10,000 P1.5M 8%
1-BR P15,000 P2.2M 8%
2-BR P30,000 P5.0M 7%
* Computation:
P10,000 x 12 months = P120,000/ year
P120,000 / P1,500,000 = 8%
Competitive Landscape New Manila – San Juan Area
Mezza Residences Launch date – Feb, 2006 P96K / sq.m. 98% sold
Sorrel Residences Developer – DMCI Homes Launch date – Sept. 2011 P72k /sq.m. 25% sold
Princeton Developer – SMDC Launch date – June, 2009 P95k/ sq.m. 67% sold
Amaia Skies Sta. Mesa Developer – Amaia (Ayala) Launch date – 2nd Qtr 2012 P70k/sq.m.
Magnolia Developer – Robinsons Land Launch date- June, 2009 P91k/ sq.m. 62% sold
Greenhills Heights Developer – Megaworld Launch date – Sept. 2010 P73k / sq.m. 63% sold
PARTICULARS
Developer DMCI Homes
Type of Development HRB (1 Building)
No. of Residential Floors 25 floors
Ave. No. of Units per Flr. 24 units
No. of Units per Tower 592 units
Unit Types
1-BR w/ balcony (38.30 to 38.50 sqm)
2-BR w/ balcony (58.10 to 62.50 sqm)
3-BR (77.00 sqm)
Unit Deliverables Basic Finish
Ave. Price per Sqm P72,000
Amenities
Lap pool, kiddie pool, shower area, children’s playground, lounge area, pocket gardens, sky park, sky lounge, fitness gym,
play stations and game area, entertainment room, business centers, landscaped atriums
Estimated Turnover Date January 2015
Competitor Profile
PARTICULARS
Developer Amaia Land
Type of Development HRB (2 Buildings)
No. of Residential Floors 27 floors
Ave. No. of Units per Flr. 35 units
No. of Units per Tower 937 (Tower 1)
Unit Types Studio (18.6 sqm)
1-BR (27.9 to 32.9 sqm)
Unit Deliverables Basic Finish (vinyl tiles)
Ave. Price per Sqm P70,000/sqm
Amenities
Main lobby, individual mailboxes, multi-purpose room, swimming pool and deck, children’s play area, landscaped areas,
jogging path, retail areas at the ground floor, 3 elevators per tower (incl. 1 service elevator), garbage collection area per floor
Estimated Turnover Date 2015-2016
Competitor Profile
PROJECT/ CRITERIA
LOCATION
SUPERIOR (PRIME; frontage along Aurora
Blvd making it most accessible to public transportation)
no direct access to Ramon Magsaysay Blvd. making it
less accessible to public transportation
far from LRT2 Station and SM City Sta. Mesa; farther
away from places of interest
PRODUCT
SUPERIOR (ground floor elevated from street
level; wide range of unit sizes; better unit finishes; choice of
units with/out balconies)
large unit sizes; fewer inventory; all units with balconies; less attractive
proposition to investors for rental income
inferior finishes - vinyl flooring; less attractive
proposition to investors for rental income
AMENITIES/ FEATURES
COMPETITIVE (with 7th floor amenity level and
skylounge; podium parking; 1:265 elevator ratio)
basement parking; more common areas to maintain)
no skylounge; 1:312 elevator ratio
PRICE & PAYMENT TERMS
COMPETITIVE (with low package price due to
smaller units; stretched payment terms; low Reservation Fee)
higher package price due to large unit cuts; less
affordable due to payment terms offered
less affordable due to payment terms offered; lesser value for money
Mezza Residences Competitive Advantages
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