techmap story (web)

Join us at: www.wearetechmap.com

‘where you evolve us, and we evolve you’

The story of

Presentation for: story of techMAPProduced by: Barry Furby, Director techMAP, Shannon Boudjema, Director techMAPDate: Sept 2010 Version: 5



Technology happened.

and it has only just begun.

1. It has changed how we live, work, play.

2. It has resulted in a media clutter of information we must now constantly sift through.

3. It has shortened our attention span.

4. It has opened a door to a world of opportunities.



The changing face of MAP:

1. Marketing degrees and MBA’s still haven’t caught up

2. The dawn of Entrepreneurs, start ups and small being the new big.

3. Constant monitoring and evolving is required at least monthly.

4. Fragmented market: Gen Z, Gen Y, Gen X, Boomer, Sr. Boomer, Seniors, Centenarians.

5. Coopetition and bartering: skills, knowledge and introductions is the new currency.

6. Rise of Linchpins and the declining need for factory workers.

7. The power of communities has never been more relevant.



What happens when:

1. There’s a collective global focus everyone buys into?

2. We collaborate in advancing each other as well as our industry?

3. Geography becomes one of our greatest advantages?



You experience the evolution of business.



techMAP:TechnologyMarketing Advertising PR

techMAP is the real world and online community that pioneers the evolution of business through the practical application of technology for marketing, advertising and PR professionals across multiple sectors.



This is no longer just about Social Media (or #SMMo)

1. This is the study and practice of applying emerging technology in the Marketing, Advertising and PR industry.

2. This is where we evolve you. Where you evolve us.

3. This is removing the 3rd, 4th and 5th degrees of separation world wide.

4. This is where the top 2% of our industry come to collaborate, debate and evolve.

This is techMAP.



techMAP

Focus

Community

SocialGO

Trends, Futurist

TechnologyBehavioral Science

Mobile

Delivering on the brand promise:



• We are pioneers obsessed with being part of the team that defines the evolution of business.

• We absolutely understand that you always reap more than you sow.

• We work hard to attract the top 2% in our industry as well as those aspiring to the top 2%.

• Our relationships are anchored in a mutual respect for one another.

Trust Quality

PassionLaw of

Sowing and Reaping

Brand Values:



Top 2% Aspiring to be top 2%

We attract:



We meet on the first Monday of every month in cities across the globe to:

1. Discuss

2. Debate

3. Find a collective solution to some of the biggest unknowns in our industry

…to share freely across our networks to evolve you and us.

#techMAP Mondays – the core of techMAP

One crowd sourced regional topic. One Monday. One collaborative effort. One shared outcome.



#techMAPLDNCrowd sourced topics voted on by our peers. Speakers that meet techMAP criteria. Facilitated Q&A, Formal Output for sharing www.

AGENDA: 6:30 – 7:00pm networking 7- 7:10 welcome, W3, 20 minute key note on crowd sourced topic7:30 – 8:30 Three Facilitated questions w/ 10 minute debates. 8:45 – feedback on event. Close the night. 8:45 – 9:30 drinks & further networking

Tuesday EOD – regional email submissions of topic, solutions and twitter handles of all participants, video from event

Thursday EOD– global white paper distribution featuring topic and

solutions by city.



Tier 1

Citi

es

• NOVEMBER 2010

• London

• Calgary

• Amsterdam

• Brussels

• Paris

• MunichTie

r 2 C

ities

• FEBRUARY 2011

• Europe

• USA

• Singapore

• Poland

• Sao Paulo

• Buenos Aires

• Canada

• Australia

• India

• China

• Hong Kong

Tier 3

Citi

es

• APRIL 2011

• Growing techMAP globally.

• Why can’t we have techMAP in 50-100 cities!



12 month vision:

1. have an established best practices guide for using emerging media within Marketing and PR. This will be a virtual library of material that establishes the bar at it’s rightful place.

2. Have an established global community of people sharing, collaborating and enabling each other and our industry. This will manifest through our online community and facilitated opportunities.

3. Be a catalyst for entrepreneurs, workpreneurs and their respective success by facilitating Beta programs, book launches, introductions and similar at our Monday events as well as within our online community.

4. Remove the 4th, 5th and 6th degrees of separation among our industry globally enabling professional and personal relationships and agendas to thrive regardless of geography.

5. Have a sub set group comprised of 12 people considered to be the top 2% of our industry in each region who meet quarterly for a sponsored dinner and private key note.

6. Have completed our first annual conference.

7. techMAP book – based on interviews with each regional director.



What does look like online?

www.wearetechMAP.com & www.community.wearetechmap.com

The online hub for collaboration, discussion, event organisation and all things techMAP.

• We’ve secured as a technical partner who have done a fantastic job in designing & building the community site.

• We’re talking to various people internationally who will be producing exclusive and market leading content.

• Expect to see: Blogs, Profiles, Event Management, Discussion, Community, Research, White Papers, A Global Job Board, BETA programs, Practical advice and collaboration to evolve techMAP Globally.

• Can you help? Contact [email protected]

http://www.wearetechmap.com/

http://community.wearetechmap.com/

mailto:[email protected]



Who’s on Board?

Co-Founders:

Shannon Boudjema - http://uk.linkedin.com/in/shannonboudjema

Barry Furby - http://uk.linkedin.com/in/barryfurby

Director International Community:

Bernie J Mitchell - http://uk.linkedin.com/in/berniejmitchell

Tech Partners:

www.socialgo.com

+ A fantastic team of Regional Directors.

http://uk.linkedin.com/in/shannonboudjema

http://uk.linkedin.com/in/barryfurby

http://uk.linkedin.com/in/berniejmitchell

http://www.socialgo.com/



Questions and Feedback?

Opportunities to join / run / sponsor?

[email protected]

Thank you.

mailto:[email protected]

techmap story (web)

Technology

shannon boudjema

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