techmantu marketing deck 20160204 dark version-2

8/18/2019 Techmantu Marketing Deck 20160204 Dark Version-2

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Mur

Fou

DigitaMediaEnab


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02

About Us

Early stage consulting startup

We help business mature in usage of digital media

We participate at the complex and dynamic intersection of technol

and business

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02

0

!1" #aunched as aManagement $onsultancy

for %tartups

!" %oft #aunch of DigitalMar&eting 'ractice

1 $ustomer

!1" 1 $ustomers 1- Employee

$opyright 201- .echm/ntu All rights resered


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ur Approach" We %implify DigitalWe adopt an analytical approach to simplify digital media for busines

INFRASTRUCTURE

MEASUREMENT ENABLE

STRATEGY

0 $opyright 201- .echm/ntu All rights resered


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%implify Digital %trategy

Ascertaining business goals

.horough 3 detailed mar&et research

Audits of current digital e4orts

+denti5cation of target audiencepersonas

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We deelop a clear strategy by 7or&ing through the complexities of digit

0- Ealuation of suitable digital channels

Ealuation of toolsplatforms0

%&ills audits to supinitiaties08

'lanning media spinitiaties09

0: Deeloping Digital



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%implify Digital +nfrastructure

Confguring the necessary tools or digital media management and measu

Defning processes to execute digital media activities

Clariying roles and responsibilities o individuals in digital media work

Agreeing upon collaboration, escalations & approvals or digital media acti

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We help business set up the re;uired infrastructure to execute digital me

0- $opyright 201- .echm/ntu All rights resered


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%implify Digital Measurement

+dentifying


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%implify Digital Enablement

Wor&ing in partnership to execute digital actiities as per plan

.raining teams and indiiduals for business to operate digital

themseles

$onducting 7or&shops to &eep business updated on digital me

trends

'roiding information to enable business to ma&e decisions ab

digital media

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We help business mature in operational usage of digital media by"

0- )emaining focused on complex digital actiities and analysis o



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We Enable Digital .ransformation

INFRASTRUCTURE

MEASUREMENT ENABLESTRATEGY



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Digital Mar&eting" %ample Actiities

Email Marketing Afliate Marketing Platorm Strategy Ato

"igital GTMStrategy

"igital Pre#en$eA%it

Content & Collateral "igit

SE( )e* Analyti$# So$ial Me%iaMarketing (

0: $opyright 201- .echm/ntu All rights resered


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Five Years From Now, CMOs Will

Spend More on IT than CIOs Do

- Forbes, August 2012

Mar&eting is increasingly

technology>based

?arnessing data is

important

for a competitie adantage

Mar&eting

gro7ing fa

budgets



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Gartner Analst

!a"ra M#!ellan

$in late %&'()

$hief Mar&eting .echnologist

@ocus on $ustomer

Experience

Usage of $ust

%upport for D

$ommerce

Con*irmed that the in#reasin+

te#hnolo+ maretin+, is a

Emerging .rends



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)ealities f .he e7 Digital World

Ubiquitous Access Access, manipulate, share content

anytime, anywhere.

Participatie !eb"logs, #ocial Media, Crowdsourcing,

Media #haring

Priacy, or la#electiely priate a



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More )ealities f .he e7 Digital World

(ocation-based #ericesFind places nearby, naigate to your

destination.

)apid *bsol+he only constant

technology, is chan

Planet o% the Apps ncreasing number o% mobile users. An

app %or eerything



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)each target audience iapaid or o7ned media byselecting precise customerattributes

Rele'ant A%ien$e

Digital Mar&eting 'ossibilities

Analyse mar&etingperformance using real>time and historical data

Mea#ra*le Re#lt#

?ae all your mar&etingchannels operate inunison

Integrate%Marketing

'rospects explicitly agreein adance to receiemar&eting communication

Permi##ionMarketing

Mahos3 e

-

Enadiastama

Be



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But .he Digital Mar&eting Ecosystem +s $om

1- $opyright 201- .echm/ntu All rights resered


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%earch Engines%earchEngines

EmailMar&eting

Mar&etingAutomation

%ocial Media Analytics Media%haring

$)M 'latforms



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)ethin& Cour Digital %trategy



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ur Agile Approach


• 'lan %trategy

• Digital Mar&etin

• #ong>term *oal

• )esponsibility $

•

De5ne 'erform

• !uic& )eie7 Daily

• Detailed )eie7 Wee&ly

• %trategic )eie7 Milestones

'lan

PLAN

E.ECUTE

RE/IE)

• Agile .eams

• Daily and Wee&ly .as&

#ist

•

)3D and Execution


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ur strategies are tailoredto meet the needs of yourbusiness

C#tom Strategie#

Why UsF

ur s&illset extends to adierse range of platforms

Platorm E0+erti#e

We follo7 an iteratieapproach to all aspects ofdigital transformation

Agile A++roa$1

We are led by a ne7technology eteran 7ithast experience instrategic leadership roles

/eteran Lea%er#1i+

Wea teconpar

St

Wematec

Te

1: $opyright 201- .echm/ntu All rights resered


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'artnerships

• 'roider of enterprise 7eb, mobile and cloud

technology solutions

• 11 years of experience

• Member of Microsoft and +BM 'artner et7or&s

%earch Adertising

*oogle Analytics +!



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ur $ustomers



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.han& CouG

http"HHtechmantucom

techmantu marketing deck 20160204 dark version-2

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