Disrupting the PlatformHarnessing social analytics and other

musings on the Facebook API

“A truly social platform, create truly social applications”

Where they were ?

Where we are ?

What everyone’s doing ?

Where it’s all going ?

The State of the Platform

+ =

I’m sure Microsoft have bought cheaper pizzas...

Features and Functionality

The genius of the Facebook Platform

<fb:profile-pic>

<fb:message>

<fb:is-visible-to-owner>

<fb:multi-friend-selector>

<fb:share-button>

<fb:header>

<fb:request-form>

profile.setfbmlfriends.areFriends

friends.getAppUsers

pages.isFan

publish.actionofuser

users.getinfo

users.getfriendsusers.getinfo

Looking good Facebook...The coders dream, creatives beware – its all soooooo easy

Facebook’s standardised component set

Does the platform really break

?

A short note on viral-ness...

1,000,000,000,000,000,000 users in 24 hours...no, really...

Over 450,000 daily active users

Searches of Dylan on the internet increase 3-fold, one week after app launches

First FB exclusive IM, browser based and off FBServers crashed.......oops!

Social Graph, who cares ?(can I say that ?)

Socialistics...

What do we mean by closed

?

Where next ?

} News feedANDMore User Features

} User Revenue ANDSocial Graph

} Brands ANDBusiness

OpenWhat/GoogleSocial ?

Conclusion

PLATFORM(s) + SOCIAL CONTEXT

GO CREATE();

The Socially Aware Web is here!

http://www.techlightenment.com

http://apps.facebook.com/socialistics

http://apps.facebook.com/bobdylan