techcrunch50 demo pit - experience sharing with pocc

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www.onion.tv Enhance Your Playback Experience…

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We launched onion.tv at Techcrunch50 demopit in 2009 after which we along with Dubzer (which launched at Demo Fall in 2009) shared our experience with Pune Open Coffee club in Pune.http://punetech.com/how-can-a-pune-startup-sell-in-the-us-pocc-event-nov-7/

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Page 1: Techcrunch50 Demo Pit - Experience sharing with POCC

www.onion.tv

Enhance Your Playback Experience…

Page 2: Techcrunch50 Demo Pit - Experience sharing with POCC

onion.tv at a glance

Copyright Onion Technologies Pvt. Ltd. 2009Are your videos enhanced for the web?

+

Publish using online video

platforms

VIDEOS ON INTERNET

ENHANCED PLAYBACK EXPERIENCE

=

Enhance using onion.tv

• Easy to use off the web• Integrates with most player API’s• Enrich the experience of your users• Expand your reach

Page 3: Techcrunch50 Demo Pit - Experience sharing with POCC

About Techcrunch50 Launch-pads for startups Criteria & Process of application Types of companies

Mostly Web related? Idea startup, Funded startup, and even

revenue generating startups About Demo-Pit Cost Involved Techcrunch50 winners

Copyright Onion Technologies Pvt. Ltd. 2009

Page 4: Techcrunch50 Demo Pit - Experience sharing with POCC

Our Launch Plans Company started late 2008 and immensely

involved into product development In March: Not ready with full product but got

thinking of LAUNCH - we just need to launch what we have and keep iterating

Goals for launch Complete minimal features that we can show off Get towards target market – content companies

in education, events, news vertical Focus on US market

Started looking options…Copyright Onion Technologies Pvt. Ltd. 2009

Page 5: Techcrunch50 Demo Pit - Experience sharing with POCC

Launch options? Online world, just kick off the website!

Not much expert advice and quality feedback? Industry specific tradeshows: Really

expensive!!! Y Combinator / Seedcamp

This is not a launch pad but good if your goals are mentorship and investment.

Proto.in / Head-Start / Nasscom Few great options, good if your focus is raising

investment soon from India Also, you can launch something else in these

conference at later stageCopyright Onion Technologies Pvt. Ltd. 2009

Page 6: Techcrunch50 Demo Pit - Experience sharing with POCC

Two closest options were… DemoFall & Techcrunch50

Both have good options. Techcrunch50 seems to be more oriented towards early stage startup and also focuses more on web stuff!

But yes apply to as many startup launch options you see You get to learn about competition in startups You get to hear opinions on your product You get started preparing stuff that matters to investors You get connected to many people who matter in startup

community. You validate your ideas and business model to some extent.

Oh yeah, and if you are selected do “ASK FOR DISCOUNT”

Copyright Onion Technologies Pvt. Ltd. 2009

Page 7: Techcrunch50 Demo Pit - Experience sharing with POCC

The Techcrunch50 Process Each step crossed was pushing us more…

Shortlisted based on written application Excited for interviews

Interview with CEO of Techcrunch Focused on product newness and basic viability of business

Long time no second interview! Many people were tweeting whether no interview means

NO? Soon we got confirmation for another interview with Jason!

Hooray! Interview with Jason, CEO of Mahalo.com

Very crisp focused on business model and marketing strategies

Copyright Onion Technologies Pvt. Ltd. 2009

Page 8: Techcrunch50 Demo Pit - Experience sharing with POCC

The Decision… Their decision was “DEMOPIT”

What could be the reason for that? Team? Revenue? Beta-Customers?

We had just lost hope to do any launch Just forgot this launch thing for full-two weeks!!! Kind of back to square-one, Just launch online?

Oh wait, it might be a good idea to get started in US? Had to kick off talking with potential partners, potential

business development person, and customers too! All in US…

It’s already August and soon things will slow in US for year end…

Let’s just start this thing. DemoPit could complement this actually!!!

Copyright Onion Technologies Pvt. Ltd. 2009

Page 9: Techcrunch50 Demo Pit - Experience sharing with POCC

The preparation As we decided for Techcrunch50

Development speed increased and things were looking good Focused more on what’s good for demo or showing “more” Didn’t achieved all that we wanted but yes minimum

functionality! Website work outsourced in 2 weeks Demo Video made in-house in couple of days Got business card printed in last week And yeah bought some gift items for demo table the

day we had to fly Oh we were good, already had business visa!!! Why we “both” went?

Copyright Onion Technologies Pvt. Ltd. 2009

Page 10: Techcrunch50 Demo Pit - Experience sharing with POCC

First Day as attendee Oh yeah whole night coding and even a

warning from landlord! We were just lost and had no idea about time!

Focus of the day was Attend some top 50 on-stage pitches in first-half Get to know how to get audience award Make many friends and invite them to demopit next

day Most of the second half was spent in demopit to

learn what’s going. AT LAST MOMENT arranged a MONITOR for the

demo!Copyright Onion Technologies Pvt. Ltd. 2009

Page 11: Techcrunch50 Demo Pit - Experience sharing with POCC

DEMOPIT Frequently asked questions

What do you do? What differentiates you from ____? How do you make money?

It is good to have experience in SALES Need to have passion each time you repeat the story!

Didn’t had fancy stuff on booth nor a great cash offers But our gifts were cute and most people appreciated And some came just for that and not the pitch ;)

Weren’t upto mark for winning audience award But a great deal of feedback and contacts in startup

community are made.Copyright Onion Technologies Pvt. Ltd. 2009

Page 12: Techcrunch50 Demo Pit - Experience sharing with POCC

The important message… Rich user experience is critical and make it more

social Brand perception is not easy to change

Some even suggested us to change our company name There are something you need to do on time

Trademark work was done just before launch Not filed in US yet, due to issues and might take 3 more

months. PR is all about connections and spamming too??

We failed to focus on PR during the conference day And, never felt to spam the PR list we had prepared. Additionally, felt not to buzz our self as we still had to

complete trademark filing in US.Copyright Onion Technologies Pvt. Ltd. 2009

Page 13: Techcrunch50 Demo Pit - Experience sharing with POCC

Other companies launching? Could be similar or even a competitor!

Udemy.com is similar but focused only on online courses.

Could be a service provider to you later We are talking with trademarkia.com to help us for

legal services. Others we could use?

ObjectiveMarketer.com, Chargify.com, AskYourTargetMarket.com

It’s a good thing to be early adopter of some other startup too!

Copyright Onion Technologies Pvt. Ltd. 2009

Page 14: Techcrunch50 Demo Pit - Experience sharing with POCC

After all what about leads?? Techcrunch50 is not an industry specific conference, so

it depends. For us events are part of target market & we do have

some contacts which will be converted into leads down the line.

Note people coming to such conferences are “early adopters” and if people don’t understand your product, forget the world!

SaaS, Online marketing is good to start But, yes business development / sales people in US

matters. If founder, can stay in US. HE SHOULD as far as possible You don’t need customers who say YES / NO, you need

visionary thinkers.Copyright Onion Technologies Pvt. Ltd. 2009

Page 15: Techcrunch50 Demo Pit - Experience sharing with POCC

Status Rolling out couple of beta customers this year SaaS launch happening early next year. Identified couple of senior business

development people and advisors in US Actively looking for

Hand-on passionate coders fresh (1) and experienced (1)

UI and / or UXD (1)

Copyright Onion Technologies Pvt. Ltd. 2009